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Account Mapping: Six Critical Insights to Drive Ecosystem Revenue

PartnerTap

Running an alliance team is not an easy task. On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline. Alliance teams are tasked with hitting exponential numbers year after year and finding that new pipeline is difficult. Who are our mutual customers?

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Wyebot Partners With Zebra Technologies To Automate WiFi Intelligence

Channel Insider

As a PartnerConnect member, Wyebot now has access to industry-leading solutions, training and tools that will allow us to collaborate with Zebras global partner network, broadening access to our WIP and providing customers with our proven solution, said Roger Sands, CEO and co-founder of Wyebot.

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How to Future-Proof ERP Systems During Selection and Implementation

Jake Jorgovan

Such alliances indicate a proactive approach to integrating these technologies into the ERP environment and ensure smoother updates as these technologies evolve. For example, SAP's integration of its generative AI co-pilot, Joule , into its software suites exemplifies such collaboration.

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6 Things Top Cloud Sellers Do To Stand Out

Tackle.io

We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent. If the sales team isn’t bought in, deals won’t be taken through Marketplace and they won’t engage with cloud counterparts to co-sell. Integrate Cloud GTM with your system of record.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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Landing Your First Dollar (and Many More) on Cloud Marketplace 

Tackle.io

Frank Ciccone, Alliances Director at Avaya, recently joined Tackle’s Cloud Marketplace Office Hours with CRO Don Addington and Director of Growth and Renewals Rachael Wright to hear his experiences and advice around landing the initial Marketplace deal—and others soon after. That’s often true when selling on Cloud Marketplaces.

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How I Tackle Marketplace with Jeff Tishgart, Sailpoint

Tackle.io

I lead Global Technology Alliances at Sailpoint. I am responsible for all aspects of co-sell, co-marketing and co-build with my partners. I led a variety of global system integrator and service provider partners which helped both the company and our customers accelerate digital transformation.