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Well, if Rome is the glorious city of corporatepartnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But here’s the thing: partnerships aren’t plug-and-play. Rome is waiting.
Corporatepartnerships people are unique. Some of the biggest challenges in corporatepartnerships are the myths and inaccurate assumptions about what constitutes a partnership and what a partner is willing to do for your non-profit. Your funding shortfall is not a matter of urgency for a corporate.
Good leadership is critically important to light the fire for successful corporatepartnerships. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. Sign up to our weekly newsletter.
Corporatepartnerships are emerging as a beacon of hope. These partnerships can provide flexible, untied funding (if you present the right proposition to the right person at the right time) but also offer access to invaluable corporate expertise. Both require foresight, adaptability, and preparation.
For Janet, doing the BePartnerReady.com® program has enabled her organisation to plan for, and embrace, corporatepartnerships that will give further reach to their mission and vision. CorporatePartnerships is a new income stream for Bully Zero. More about Bully Zero here.
Although the road ahead is going to be challenging, we all know that it’s vital that changemakers adopt an abundance mindset if they intend to pursue corporatepartnerships. Successful corporates and brands have a positive, can-do attitude, and innovation inevitably flows.
We know it can be difficult to build corporatepartnerships in this challenging economic climate. They’re persistent because they know that building corporatepartnerships requires playing the long game. Identify the company’s pain points Understand your corporate prospect’s challenges.
Corporatepartnerships are at a tipping point in Australia and around the world. As a partnership manager you have the ability to influence and enable companies to demonstrate how they create social good, rather than just talk about it. Yell it with me, nobody puts corporatepartnerships in the corner anymore.
In part 1 ( read here ) I explained the difference between the words Philanthropy and Capitalism, Collaboration and Partnership, all Greek words popularised by the Romans. Clearly, it’s important for income generators (fundraisers/corporatepartnership managers/BDMs) to know the difference. The result?
We often focus on the task-based nature of the relationship and don’t spend the time to step back and see how our colleague’s expertise in their area of work could add to our partnerships. . Recommendation 2: Create a collaborative culture. Once you know your shared goals, you can then make a plan. .
Joining forces with Georgia McIntosh, I’m expanding my impact through BePartnerReady.com®, empowering non-profits to forge transformative corporatepartnerships and at the same time, ensuring that my legacy is in good hands. Explore options such as corporatepartnerships, bequests, even a social enterprise.
The landscape for corporatepartnerships has changed dramatically and 2021 is the time for partnerships to shine. Your corporate partners want more than the warm glow of donating to you; they want to collaborate with you and create solutions together. And next year’s words await another voice. We not Me.
Culture of collaboration We know that corporatepartnerships take a whole of organisation effort, so there needs to be a culture of collaboration to support them. Instead of a feral, winner takes all approach to travel, there is a culture of collaboration and consideration of others.
The focus on immediate revenue at the expense of impact is killing growth and reducing the ambitions for corporatepartnerships. That means a focus on funding for ongoing programs and creating products to sell to corporates. You can get a corporate to buy a sponsorship package, but how will that advance your core mission?
If they’re tasked with corporatepartnerships, they’re often isolated and misunderstood by colleagues (and sometimes) management. We all know the best conversations happen at the water cooler or the bar, fostering new connections and collaborations. This is particularly common in corporatepartnerships.
When you’re working hard to build great corporatepartnerships, it can sometimes feel like the biggest challenges are with your internal teams, not your corporate prospects. We warmed up the corporate about the wonderful work being done for children in poverty. Collaboration. The enemy sits behind you”.
The F word in partnerships is “fundraising”. Corporatepartnerships are typically the awkward teenagers in a non-profit family; they look familiar, but it’s an uneasy fit. That’s why partnerships are usually corralled into fundraising. Now, through the partnership, they’re reaching millions of people each day.
Corporatepartnerships have evolved over the years and the change has only accelerated with COVID. Here’s a provocative thought- what if corporates stop being your partners and start being competitors? For many years corporates were seen as donors- simply larger and more lucrative versions of individual major donors.
When organisations ask partnership people to focus on bringing in corporate money, they miss the point. Whilst cash helps to grease the wheels of operations, that’s not what partnerships are all about. This is a great opportunity to leverage your corporate partners and their expertise.
A business partnership is a little like a marriage – there is usually a common purpose, shared values, collaboration, and mutual benefit. Partnerships (and indeed marriages) often fail when there’s no mutual trust or give & take. And a whole lotta love. Download the infographic here. Take our Readiness Q&A.
The corporate chose some high performing staff to attend and then blog about their experience. What a fabulous way to nurture champions in your corporate partner and create excitement about the relationship. I’m not suggesting the corporatepartnership equivalent of a swingers party with keys in the fruit bowl.
Corporatepartnerships still present untapped potential but the nature of engagement is evolving as more corporates establish their own foundations. These foundations are tax effective vehicles for corporate giving, allowing them to maximise the value of their own contributions and those of staff and customers.
Cons The main drawback for matched corporate donations is that they are often transactional, not relationship driven. The longer-term value of a corporatepartnership is in growing the relationship, not settling for a series of one-off donations. Timing is another major issue.
If non-profits want to find innovative solutions to complex societal problems, then corporatepartnerships are the key to success. But there is an underlying reluctant to embrace corporatecollaborations, even though businesses are seen as more trusted and more ethical than government.
If we applied a vision of utopia to corporatepartnerships, can we imagine what life would be like without an income KPI ? That sounds like heresy to most non-profit CEOs; of course you need money and surely corporates can hand over a bigger cheque than most.
It’s great for major donors but is absolutely the wrong tool for corporatepartnerships. To be successful in corporatepartnerships, you need to demonstrate the value you bring to a partnership. Case studies: Provide examples of successful collaborations. Why are these needs crucial to your overall strategy?
Here are three reasons why using visualisation is an essential tool for successful corporate fundraisers: Visualisation creates clarity by defining goals and the steps needed to achieve them. It energises your team around a shared vision, enhancing collaboration and purpose. Start by putting the date at the top as 31 st December 2025
Aside from the hundreds of millions of dollars invested in pink-saturated marketing and 100+ brand collaborations to create hype, why did this movie, starring a 64-year-old doll, create such a buzz? Consider how corporates can help you reach the younger generation. The donors of today will not be there in a decade.
Whilst it can be uncomfortable, imperfect and occasionally confronting, it is incredibly valuable to get feedback from your corporate partners. Corporatepartnerships are built on relationships and it can be easy to get complacent if they’ve lasted a while. Are you seeking feedback and making the most of the opportunity?
Then I decided to take up an opportunity with WWF-Australia, which was my first foray into the not-for-profit sector working in impact partnerships. That role was both business development but also managing multi-year quite complex partnerships with large corporates like Woolworths.
It helped the charity to shift the partnership from tied program funding to a multi-year, 7 figure commitment to mental health support. Invite your partner to collaborate and create solutions together and you unlock much greater value for your charity. You probably have a diverse portfolio of corporate partners.
Last week we presented at a conference on the principles of pitching for corporatepartnerships. It turns out that IKEA is actually the secret weapon in extracting more partnership value. Indeed, some corporates will often say ‘just send me a proposal’. The value of the partnership went from $200,000 to $ 5 million.
When you’re building corporatepartnerships you need to stand out from the crowd. The Smith Family have a culture of partnerships, which is driven from the leadership down. Who knew that Margot Robbie is a tattoo artist, Beyonce does oil paintings and Tom Cruise is a professional fencer?
The event focused on how to deliver growth through purpose-driven corporatepartnerships. Ghalib Ullah, Head of Commercial Partnerships from Parkison’s UK spoke about their partnership with Next. Last week we held an engagement event for charity leaders. We heard from two key speakers.
Include your partnership objectives We often see that agreements aren’t a collaborative process. When you create the partnership agreement it is the ideal time to discuss with your partner what the objectives are, and what success looks like is.
Now we are in the cost-of-living crisis it has never been so important to maximise your corporatepartnerships potential by building strong internal partnerships. Partnerships often demand short deadlines and have ambitious targets, so you need to ensure everyone is onboard.
It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporatepartnerships success is impossible. Lyn Prodger, Partnerships Manager at AFK, tells us that the key to her corporatepartnerships success is being consistent.
Here we share our five lessons for account management that we have learnt from the past year: Link your partnership to the pandemic. So it’s vital that your corporatepartnership is relevant to the pandemic so it’s part of their recovery plan. And those are the partnerships that last the longest and make the greatest impact.
Not having enough time in the day is the most common challenge facing corporatepartnerships professionals. By mapping your current partnerships against the Boston Matrix (image below), you can see…. Difficult conversations are bound to occur in even the most collaborative and authentic of partnerships.
Corporatepartnerships is still in its infancy. How to achieve strategic partnerships is not as well understood as how to secure major grant funding. One of the main things we found was the collaboration continuum, which we have adapted from Austin and Seitinedi.
My journey from corporate sceptic to passionate advocate for company-charity partnerships has been transformative. The collaboration between Nomad Exhibitions and SolarAid highlights how shared-purpose partnerships can harness the power of both sectors to drive positive change.
Honest and collaborative. Strong attention to detail. Excellent organisational skills. Personal attributes Flexible, with a can-do attitude. Proactive, positive and solution focused. Energetic and enthusiastic. Please send your CV and a covering email to georgina@remarkablepartnerships.com by 5pm on Friday 17th May.
Building empathy and collaboration, employees are able to understand the social and environmental issues that relate to the company’s purpose and make a really important contribution. Known as either pro bono or skills-based volunteering, employees can offer their expertise, providing consulting or mentoring services.
ESG unites ESG allows businesses and society to collaborate, to address global and local challenges that affect them both. At the forefront of addressing the most pressing ESG issues and challenges in the world, charities have a great opportunity to provide valuable knowledge and guidance to help leaders transform their companies.
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