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In part 1 ( read here ) I explained the difference between the words Philanthropy and Capitalism, Collaboration and Partnership, all Greek words popularised by the Romans. Practical differences There are theoretical differences but also practical and legal differences. The result?
Then I decided to take up an opportunity with WWF-Australia, which was my first foray into the not-for-profit sector working in impact partnerships. That role was both business development but also managing multi-year quite complex partnerships with large corporates like Woolworths. A strong business case is essential.
The agreement should not allow for any ambiguity, should use everyday language, and only use legal terminology when needed. Include your partnership objectives We often see that agreements aren’t a collaborative process. This will make sure the company is serious about your partnership and will reassure your senior management.
Not having enough time in the day is the most common challenge facing corporatepartnerships professionals. By mapping your current partnerships against the Boston Matrix (image below), you can see…. Difficult conversations are bound to occur in even the most collaborative and authentic of partnerships.
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