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Well, if Rome is the glorious city of corporatepartnershipsuccess - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But here’s the thing: partnerships aren’t plug-and-play.
Good leadership is critically important to light the fire for successfulcorporatepartnerships. It needs to inspire your potential partners and describe the clear end point for success. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey.
When you’re working hard to build great corporatepartnerships, it can sometimes feel like the biggest challenges are with your internal teams, not your corporate prospects. We warmed up the corporate about the wonderful work being done for children in poverty. Collaboration. The enemy sits behind you”.
It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporatepartnershipssuccess is impossible. We’re seeing huge successes from charities of all shapes and sizes right now. Be collaborative.
Here we share our five lessons for account management that we have learnt from the past year: Link your partnership to the pandemic. So it’s vital that your corporatepartnership is relevant to the pandemic so it’s part of their recovery plan. And those are the partnerships that last the longest and make the greatest impact.
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