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PARTNERSHIP AND PHILANTHROPY: LET’S DIFFERENTIATE THEM ONCE AND FOR ALL: PART 2

Be Partner Ready

In part 1 ( read here ) I explained the difference between the words Philanthropy and Capitalism, Collaboration and Partnership, all Greek words popularised by the Romans. We have a great (free) infographic that details each purse, download it here. The result?

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Defining a referral partner program [+the elements that make it a success] 

Impact

Referral partner programs : Formal partnerships with contracts involving other businesses or individuals with a relevant audience. Partners help promote your brand by encouraging people to take specific actions, such as downloading an app, signing up for a trial, submitting a demo request, or making a purchase. Partner autonomy.

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6 power moves to ace your role as a partnerships manager

Impact

Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.

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Affiliate program communication guide: 4 strategies to improve partner engagement and performance

Impact

Key takeaways from this blog Streamline communication tools: Centralize conversations using platforms such as Slack or impact.com to reduce scattered updates and improve collaboration. With the right tools, brands and affiliates can focus on collaboration and boost productivity. This reduces redundancy and enhances transparency.

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Content commerce strategy: how publishers and brands can use automation to build a new revenue channel

Impact

A survey conducted between impact.com and FORTUNE Brand Studio found that commerce content partnerships yield impressive results: 45 percent of publishers see higher total revenue 41 percent of publishers improved cash flow 34 percent of publishers increased their profit margins. Connect with advertisers using a partnerships platform.

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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events

Impact

We believe that with our continued focus on investing in and delivering the innovation that our customers value and expect from impact.com, we will continue to drive the industry forward and both inspire and execute on our clients’ modern partnerships strategies.”

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How to start a partnership marketing program

Impact

You may need to update leadership on how things have evolved since the early days of affiliate marketing or demonstrate how and why the modern partnership economy is collaborative, mutual, and transparent. Did you know high-maturity partnership programs contribute 28 percent of overall company revenues? Get my free guide.