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Barracuda Introduces New Partner Sales Engineer Community

Channel Insider

recently announced the launch of the Barracuda Partner Sales Engineer Community, an enablement and rewards program for value-added resellers, managed service providers, distributors, systems integrators, and more. He added that the reasoning behind the Sales Engineer Community came directly from MSP partner feedback.

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Igniting the Pipeline: Why Partner Marketing is the New Sales Engine

PLM Alliances

In conversations with three leading voices across the industryJay McBain (Chief Analyst, Channels, Partnerships and Ecosystems, Canalys), Angie O'Dowd (GVP, Solutions Partner Program, HubSpot), and Karine Elsen (VP, Global Partner Marketing, Avalara)a clear message emerged: No longer a sidekick, partner marketing is stepping into the spotlight.

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Kyndryl Appoints Kimberley Marlay as ANZ Partnerships Lead

Channel Insider

Role focused on a strong channel presence In her new remit, Marlay will focus on expanding Kyndryl’s local partnerships with major cloud providers and strengthening the company’s channel ecosystem to meet the rising demand for hybrid and multi-cloud solutions.

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Gears of Progress: Inside the Dynamic Machine Manufacturing Ecosystem

Frost & Sullivan

The global machine manufacturing ecosystem is undergoing a seismic shift, fueled by cutting-edge advancements and a relentless drive for innovation. CLICK HERE to read more about the transformation, ecosystem, best practices and growth opportunities in the machinery industry.

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How to Measure the Quality of Your Partner Ecosystem

PLM Alliances

The modern ecosystem The technology industry is evolving—consumers are changing, and with them the buyer’s journey. However, to address their customers’ growing need for holistic solutions, organizations are now developing ecosystems comprised of collaborative partners who work together to deliver a unified solution.

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March 2025: Top 12 Public Health Companies, Consultants, & Consulting Firms

Jake Jorgovan

Networking opportunities : You get to leverage their extensive network of contacts and collaborations, opening doors to partnerships and resources that might otherwise be inaccessible. Collaborating with Karna gives you the tools and expertise to effectively engage health providers and community partners, enhancing your public health impact.

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How Incumbents Can Win the EV War

INSEAD Knowledge

response to strong competition, most incumbents have focused on shoring up their existing internal combustion engine vehicle market share and preserving residual value. Collaborating with EV battery makers or even Chinese EV automakers themselves can be a viable alternative.The right partnerships leverage the strengths of both parties.