Channel Insider

NOVEMBER 5, 2021

PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners. What Are the Benefits of PRM Solutions?

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Impact

MARCH 22, 2023

SINGAPORE—21 March, 2023 — Mindshare APAC (a division of the WPP group), a full-service media agency with a highly specialised global affiliate and partnerships unit, has strengthened its strategic partnership with impact.com, the world’s leading partnership management platform driving partnerships for more than 2,500 brands.

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Impact

AUGUST 6, 2024

In Q2 2024, impact.com welcomed hundreds of new clients, delivered new innovations and product enhancements, expanded its senior leadership team, and was again recognized by leading award programs for the excellence of its partnership management platform. iPX Sydney will be held on September 5, and iPX Shanghai on September 26.

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Impact

FEBRUARY 23, 2022

Yovanno, The Partnership Economy details how businesses can find new audiences, grow revenue, and deliver exceptional customer experiences. Yovanno, which explores the collaborative relationship between businesses and their partners. Yovanno, CEO of impact.com and Author of The Partnership Economy.

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Impact

FEBRUARY 7, 2024

Coady Joy is the Head of Affiliate and Partnerships Education at impact.com. She leads the Partnership Experience Academy, which provides marketers with instructor-led training and short courses on all aspects of affiliate and partnership management. Brian Marcus is the Senior Director of Product Marketing at impact.com.

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Impact

SEPTEMBER 23, 2021

The report describes the CGO as an evolution of the CMO driven by the growth management movement and defined by “driving growth through customer obsession and empowered by digital investments.” Many CMOs have either become CGOs or now collaborate with the CGO to ensure cross-functional collaboration with sales and product.

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Impact

NOVEMBER 12, 2024

In this blog, you’ll learn how REST APIs can benefit partnership marketing programs and how to start with existing impact.com APIs. Key takeaways from this blog REST APIs streamline partnership management by automating data integration across platforms. How can REST APIs benefit partnership marketing?

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Impact

NOVEMBER 11, 2021

The software hub of an ecosystem that connects SMEs with couriers and couriers with marketplaces, Easyship helps sellers of all sizes reach customers all over the world. In December 2019, the company kicked off a new strategy focused on diversifying and broadening its partnerships program through the impact.com.

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Impact

JULY 11, 2023

The impact.com / creator platform brings creators and brands together in a single platform to collaborate by discovering new partners, contracting with tailored terms, managing end-to-end campaigns, setting up flexible payouts, and optimizing their partnerships based on comprehensive performance insights. Ready to get started?

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Impact

SEPTEMBER 2, 2021

At a high level, influencer marketing is the practice of brands collaborating with influencers. The influencer ecosystem can be further broken down by type of content creator: Personalities Visual informants Creativists Influencers who produce their social presence like a reality show. Get my free guide ].

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Impact

JUNE 6, 2024

It makes sense for MMPs to exist with a mobile partnership platform. With a large share of journeys spanning across devices, a partnership manager needs to understand the role a partner has played in driving a conversion—even when the partner touched the user on a different device from the converting device.

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Impact

AUGUST 10, 2023

Promotion : Brands and companies often collaborate with influencers to promote products, services, or campaigns, leveraging their reach and influence to connect with their target audience. Plus, creators can work with brands through partnership management platforms such as impact.com. FAQ’s What is the creator economy?

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Mindmatrix Blog

APRIL 3, 2025

Within channel and partnership ecosystems, AI holds immense promise, from streamlining partner management to optimizing marketing and sales strategies. Understanding Channel Partnerships Channel partnerships are strategic alliances between businesses and third-party entities to distribute, sell, or market products or services.

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Channels and alliances Strategic alliances Ecosystems Partnership management 52

Mindmatrix

JANUARY 9, 2025

In todays dynamic partner ecosystem, staying ahead demands more than just managing partner relationshipsit requires empowering them with tools that drive growth, foster collaboration, and fuel innovation. The days of clunky interfaces, limited functionality, and one-size-fits-all approaches are behind us.

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Impact

DECEMBER 19, 2024

Key partnership types include: Pay-per-click, pay-per-sale, or pay-per-lead affiliates Influencers of many sizes (nano- to celebrity-sized influencers) Guest bloggers Video content creators Podcast collaborators Channel partners Heres how affiliates and influencers operate within the customer journey and as brand partners.

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