This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. You’ve hired some great partnershipmanagers and they are bringing in new opportunities.
Continuity is important, especially in relationship management roles, as it allows partnershipmanagers to build trust and connection with corporate partners. Think of your partnerships team. Adding the input of brilliant people at the right time can inject new energy and provide a disruptive edge to the organisation.
As such, in this blog we share five examples – and the lessons they teach us – to demonstrate that there has never been a better time for corporate partnerships. Libby Kaluna, Senior PartnershipsManager at Acorns Children’s Hospice, shares the importance of knowing when an opportunity is too good to let go. Be tenacious.
The report describes the CGO as an evolution of the CMO driven by the growth management movement and defined by “driving growth through customer obsession and empowered by digital investments.” Many CMOs have either become CGOs or now collaborate with the CGO to ensure cross-functional collaboration with sales and product.
On one hand, you’re bursting with creative energy. Once you get this, you become a superhero for your brand partners by: Better understanding your role as a brand collaborator Boosting sales for your brand partners Identifying exactly how to get results Why does this matter? Sound familiar? Sign up for the impact.com Marketplace.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content