Impact

JUNE 18, 2024

Explore the transformative partnership between Button and impact.com, showcasing the benefits of this integration and its significant influence on mobile tracking and conversion rates. Button’s platform empowers marketers to optimize paid marketing, drive higher sales, and enhance user engagement through its unique AI linking engine.

Retail 40

Retail Engineering Partnership management Collaboration 40

Impact

SEPTEMBER 23, 2021

The report describes the CGO as an evolution of the CMO driven by the growth management movement and defined by “driving growth through customer obsession and empowered by digital investments.” Many CMOs have either become CGOs or now collaborate with the CGO to ensure cross-functional collaboration with sales and product.

Collaboration 59

Collaboration Legal Finance Energy 59

Channel Insider

NOVEMBER 5, 2021

Beyond traditional B2B partnerships, Impact has an eye for the evolving marketing landscape with support for partnerships like brand ambassadors, social influencers, mobile apps, nonprofits, and more. With Mindmatrix PRM, vendors can extend a bundle of resources to channel partners and scale sales operations.

Ecosystems 98

Ecosystems Utilities Channel management High tech 98

Impact

JULY 24, 2024

Take SleekMakeUP’s partnership with beauty influencer FATOU : FATOU uses tutorial-style content to showcase the brand’s products and inspire her audience to recreate the look. This collaboration blends flawlessly with the rest of her content. This applies to occasional purchases like mattresses or technology.

Collaboration 59

Collaboration Partnership success Engineering Partnership management 59

Impact

JANUARY 9, 2023

Rather than turning to search engines to research, buy, and review products, more people use social media as a single source for online retail. Consumers find TikTok improves their mood, boosting their satisfaction by buying, testing, and sharing product tips on a collaborative and accessible social media platform. .

Retail 52

Retail Engineering Collaboration Partnership management 52

Impact

AUGUST 11, 2023

The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of Strategic Partnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.

Channels and alliances 52

Channels and alliances Strategic partnership Retail Engineering 52

Impact

SEPTEMBER 2, 2021

At a high level, influencer marketing is the practice of brands collaborating with influencers. As long as there’s money in the budget, brands across verticals are eager to collaborate with all types of influencers who create compelling, relevant content for their followers. Get my free guide ]. The definition of influencer marketing.

Finance 52

Finance Collaboration Partnership management Strategic partnership 52

Impact

MARCH 17, 2025

While Amazon leads as the primary product search destination for 56% of consumers, research happens across multiple platforms, including search engines (42%), retailer websites, and social platforms. ” The shift to partnership-based marketing requires a fundamental change in how brands approach collaborations.

Channels and alliances 40

Channels and alliances Co-Alliance Retail Engineering 40