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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

Technology partnerships help brands cross-promote their products and provide a better customer experience. Affiliate-based partnership marketing can make up 28 percent of your revenue Affiliate-type partnerships, or partnership marketing is a collaboration between two parties—typically two businesses or a business and an individual.

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Highlights from iPX24 Sydney: How partnerships are redefining the customer journey

Impact

Whether you’re building a partnership channel from the ground up, revamping a stagnant affiliate program, or adding more creative partners to your marketing mix, these speakers provided actionable insights and advice. Key takeaways from this blog Forward-thinking brands are increasingly integrating partnerships into their marketing efforts.

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Highlights from iPX24 Sydney: How partnerships are redefining the customer journey

Impact

Whether you’re building a partnership channel from the ground up, revamping a stagnant affiliate program, or adding more creative partners to your marketing mix, these speakers provided actionable insights and advice. Key takeaways from this blog Forward-thinking brands are increasingly integrating partnerships into their marketing efforts.