What To Look for In a Collaboration Partnership Manager?
CoSell
AUGUST 28, 2021
A successful collaboration partnership manager is ….
Why it’s great to be a partnership manager in 2022
Stellar Partnerships
JANUARY 24, 2022
Corporate partnerships are at a tipping point in Australia and around the world. As a partnership manager you have the ability to influence and enable companies to demonstrate how they create social good, rather than just talk about it. Can you seize this shift and think about how your partnership can benefit all of society?
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Myth busting in corporate partnerships
Stellar Partnerships
NOVEMBER 16, 2020
Too many times I’ve seen partnership managers told to ‘contact Apple for some free iPads’ or ‘call Qantas and ask for free flights’. It’s not the best use of a partnership manager to scrounge free stuff. My need is your emergency. Your funding shortfall is not a matter of urgency for a corporate.
Influencer + affiliate: The growth strategy most brands overlook
Impact
NOVEMBER 6, 2024
Ongoing relationship focus: Contrary to popular belief, successful integration of these strategies requires ongoing relationship management and active collaboration. Discover how these truths dismantle common misconceptions about adopting such a strategy and redefine partnership management. Think again.
6 power moves to ace your role as a partnerships manager
Impact
AUGUST 21, 2023
Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.
PARTNERSHIP AND PHILANTHROPY: LET’S DIFFERENTIATE THEM ONCE AND FOR ALL: PART 2
Be Partner Ready
MAY 6, 2024
In part 1 ( read here ) I explained the difference between the words Philanthropy and Capitalism, Collaboration and Partnership, all Greek words popularised by the Romans. Clearly, it’s important for income generators (fundraisers/corporate partnership managers/BDMs) to know the difference. The result?
How to overcome the biggest barriers in partnership management
Remarkable Partnerships
APRIL 11, 2022
Difficult conversations are bound to occur in even the most collaborative and authentic of partnerships. If you want to gain more experience in partnership planning, delivering and growth, then check out our Partnerships Growth Crash Course. Handling difficult conversations. Find out more here.
How to Start and Scale Partner Ecosystems Best Practices
ZinFi
APRIL 16, 2025
Leveraging Partner Relationship Management (PRM) software for collaboration. With over a decade in partnership management, Eleanor shares her insights on identifying ideal partners, timing partner program development, and setting up a clear value proposition. Who Should Download This Guide?
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SECO Selects impact.com to Scale Senheng App’s Growth through Affiliate Marketing
Impact
FEBRUARY 19, 2025
Kuala Lumpur, February 4, 2025 S Ecosystem (SECO) is collaborating with impact.com, the worlds leading partnership management platform to significantly expand Senheng mobile app user base and optimise its affiliate program for improved ROI.
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Building bridges, not walls
Stellar Partnerships
JULY 31, 2023
I wish there were more partnership managers in our world. Individuals, like you, who possess the unique ability to bridge gaps, unite polarising forces and drive collective change (and partnerships) for good. Partnership managers can bring opposing teams together under a shared purpose. We need more of this.
Opposition or allies? Managing your internal stakeholders
Stellar Partnerships
AUGUST 7, 2022
You can build more clarity by sharing latest news with your colleagues, making your pipeline and corporate targets transparent for everyone and sharing partnership successes. Collaboration. Great solutions and innovative ideas come from collaboration. The key to collaboration is communication.
The Crucial Interpersonal Skills for Alliance Managers
Peter Simoons
MAY 19, 2024
Proficiency in problem-solving and mediation, supported by emotional intelligence and effective communication, aids in resolving disputes internally and between allies thus ensuring that issues do not escalate to threaten the partnership. This skill is crucial in maintaining a smooth collaboration and ensuring the alliance’s longevity.
How to use a partnership management platform to build strong relationships with your SaaS partners
Impact
NOVEMBER 1, 2022
A partnership management platform can help you achieve this outcome. . You’ll also find an option to identify partners by content based on search rankings to ensure optimal collaboration. The post How to use a partnership management platform to build strong relationships with your SaaS partners appeared first on impact.com.
Malaysia’s top automotive accessories brand,TRAPO, teamed up with the world’s leading partnership management platform, impact.com, to boost its digital-push in the market
Impact
JANUARY 16, 2024
Kuala Lumpur, 16 January 2023 – TRAPO, the leading automotive accessories brand in Malaysia, today announced its collaboration with impact.com, the world’s leading partnership management platform. At TRAPO, we firmly believe that this stands as a cornerstone for the unprecedented growth of our business and brand.
Why a scarcity mindset is killing growth
Stellar Partnerships
OCTOBER 8, 2023
If you’re looking for a societal shift, you want collaborations that create long term solutions. If you think about impact, not scarcity, you’ll be open to innovation and tap into the creativity that comes with corporate collaboration. The post Why a scarcity mindset is killing growth appeared first on Stellar Partnerships.
Lighting the fire: leadership for corporate partnership success
Stellar Partnerships
MAY 16, 2021
The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. You’ve hired some great partnership managers and they are bringing in new opportunities.
3 secrets of successful organisations
Stellar Partnerships
OCTOBER 1, 2023
Continuity is important, especially in relationship management roles, as it allows partnership managers to build trust and connection with corporate partners. Think of your partnerships team. For partnership managers, how often do you hang out with your program or services people? Probably not often.
Affiliate program communication guide: 4 strategies to improve partner engagement and performance
Impact
DECEMBER 9, 2024
Key takeaways from this blog Streamline communication tools: Centralize conversations using platforms such as Slack or impact.com to reduce scattered updates and improve collaboration. With the right tools, brands and affiliates can focus on collaboration and boost productivity.
Defining a referral partner program [+the elements that make it a success]
Impact
NOVEMBER 25, 2024
You could also search for quality partners with a partnership management tool like impact.com’s Discover and Recruit. Automated communication on a partnership management platform lets you easily stay connected by chatting directly with partners. Use the feature to adjust due dates and collaborate on marketing assets.
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impact.com Announces 2025 Flagship Partnerships Experience Event, iPX, Bringing Together Partnership Economy Leaders and Decision Makers, and Featuring Best-Selling Author James Clear
Impact
APRIL 15, 2025
The future of marketing is quickly moving from ad-led to partner-led, making collaborations with creators and other partners not just nice to have, but essential strategies for businesses to acquire customers, drive trust, loyalty, growth, and relevancy with todays modern consumers, said impact.com CMO, Cristy Ebert Garcia.
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Get connected: The benefits of REST APIs and how to use them in partnership marketing
Impact
NOVEMBER 12, 2024
In this blog, you’ll learn how REST APIs can benefit partnership marketing programs and how to start with existing impact.com APIs. Key takeaways from this blog REST APIs streamline partnership management by automating data integration across platforms.
Kindling the spark of innovation in partnerships
Stellar Partnerships
APRIL 5, 2021
If your non-profit organisation wants to grow, then you’ll need to put a spark back into the partnership. Partnership managers often feel pressure to come up with the ideas by themselves, as part of good account management. Importantly, we included staff from a range of different departments in each organisation.
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impact.com to Power New Offers Across Google Surfaces, Providing Merchants with a Simplified Way to Share Discounts, Helping Consumers Find Relevant Deals and Discounts
Impact
FEBRUARY 7, 2023
As part of this collaboration, impact.com will provide U.S. This new integration is an extension of impact.com’s existing strategic collaboration with Google Pay, which currently leverage’s impact.com’s Single Unique Promo Code (SUPC) technology.
impact.com Announces Fully Integrated Influencer and Creator Partnership Management Platform, Empowering Brands and Creators to Discover, Create and Manage Long-Term, Productive Partnerships
Impact
JULY 11, 2023
Technology allows advertisers to run full-funnel influencer campaigns effectively and efficiently, and helps creators seek out best-fit brands, saving time and managing collaborations in one place. The two-sided nature of the platform also allows creators to seek out brand collaborations. Yovanno, CEO at impact.com.
Ask the experts: LaRue’s Darin Dolan on performance-driven media strategies
Impact
JUNE 14, 2024
Data-driven insights and innovative partnership management are crucial: Leveraging platforms like impact.com for performance analysis allows brands to make informed decisions and optimize their strategies for maximum effectiveness. Innovative partnership management.
Overcoming the Hurdles of a Federated Model
Stellar Partnerships
APRIL 26, 2021
If you’re going after a national partnership you need everyone at the table, communicating often and sharing expertise and insights. You may have partnership managers in each state who manage local relationships, but you need a collaborative approach to a large corporate with national reach.
Tapping into the 3 sources of corporate cash
Stellar Partnerships
JUNE 2, 2024
Partnership managers want to maximise the opportunity with a corporate collaboration. Partnerships managers can extract more value from corporate partners by exploring the multiple sources of cash and support. It was an ingenious solution to augment their pocket money, but not great for the party mood.
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??PUMA Thailand chooses impact.com and Lodestar Marketing to launch and manage their affiliate and partnerships program
Impact
MAY 21, 2023
As part of maximising its online footprint, PUMA, through its partner agency Lodestar Marketing, collaborates with impact.com – a global leader in partnership automation — to run its affiliate and partnerships program in Thailand. said Antoine Gross, General Manager, Southeast Asia, impact.com.
Content commerce strategy: how publishers and brands can use automation to build a new revenue channel
Impact
JULY 4, 2022
A survey conducted between impact.com and FORTUNE Brand Studio found that commerce content partnerships yield impressive results: 45 percent of publishers see higher total revenue 41 percent of publishers improved cash flow 34 percent of publishers increased their profit margins. Connect with advertisers using a partnerships platform.
Pros and cons of corporate-matched giving
Stellar Partnerships
SEPTEMBER 24, 2023
The longer-term value of a corporate partnership is in growing the relationship, not settling for a series of one-off donations. With a deeper relationship comes trust collaboration and innovation- from which great financial commitment usually flows. Timing is another major issue.
Affiliate marketing for the travel industry: 3 key considerations when building your program
Impact
NOVEMBER 9, 2022
Affiliate marketing entails collaborative, mutually beneficial relationships with brands, businesses, individuals, and communities. Take flight with the right partnership management platform. Fasten your seatbelt: Three factors to consider for success in the travel vertical. Discover more.
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impact.com Launches New Global Agency Partner Program, Helping Agency Partners Grow, Drive More Value for Customers
Impact
OCTOBER 25, 2022
25, 2022 – impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Program, a global program offering dozens of benefits designed to deepen the company’s relationship with its most valued agency partners. . NEW YORK – Oct.
Top 15 Instagram Marketing Agencies for 2023
Jake Jorgovan
JUNE 16, 2023
Influencer partnerships and collaboration Influencer marketing is a powerful tool on Instagram. Agencies have established relationships with a network of influencers across various niches and can connect businesses with the right influencers for collaborations.
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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events
Impact
MAY 23, 2023
We believe that with our continued focus on investing in and delivering the innovation that our customers value and expect from impact.com, we will continue to drive the industry forward and both inspire and execute on our clients’ modern partnerships strategies.”
Top 16 Influencer Databases to Boost Your Campaigns in 2024
Jake Jorgovan
MAY 1, 2024
HypeAuditor : Focused on authenticity, HypeAuditor offers advanced audience analytics and a comprehensive database that helps brands avoid influencer fraud and ensure effective collaborations. Businesses seeking an all-in-one platform for influencer discovery, collaboration, and campaign management. Who Is Storyclash For?
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3 ways Indonesian brands can benefit from affiliate marketing in 2023
Impact
DECEMBER 14, 2022
With a purpose-built management platform like impact.com, partners and brands easily collaborate, establish lasting connections, and boost their profits. . International beauty brand Sephora recently expanded past the limits of traditional affiliates and diversified its partnership program.
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Partnerships with a purpose: 10 brands that inspire change
Impact
JANUARY 17, 2023
Finding, managing, and motivating the right partners without a partnership management platform such as impact.com became tedious. To get customers excited about its cause and product, Corkcicle turned to partnerships. However, reaching this niche audience required the team to recruit partners specializing in this topic.
How to build a successful B2B affiliate marketing program: Tips from industry experts
Impact
DECEMBER 1, 2023
Listen here Keemia Ferasat, Manager of Global Affiliate Marketing & Partnerships at Microsoft 365 Tye DeGrange, C EO of Round Barn Labs Zoe Mackay , Strategic Partnership Manager at Technology Advice Key takeaways from this blog The three key players in B2B affiliate marketing are the brand, agency, and affiliate.
“I need to recruit new partners into my SaaS affiliate program”
Impact
FEBRUARY 1, 2022
If the partner works with a competitor, what does their partnership look like? Have they collaborated with other brands in the past? Are there any obvious red flags with how those partnerships went? A partnership management platform like impact.com can help you with both. Ability to work together.
Want to be a Great Chief Partnership Officer? Here are 5 Top Tips
Impact
JANUARY 21, 2021
Understand the 80/20 rule of partnership management. Having 80% of your revenue generated by only 20% of your partners carries considerable risk, so you will need to also collaborate with the 20% and see how you can grow their contributions. How can you maintain your key partners?
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VistaPrint Taps impact.com to Power New Creator Platform and Scale Influencer Partnerships with Small Business Owners and Consumers
Impact
OCTOBER 1, 2024
New creator platform will streamline relationships and communications with influencers, simplify campaign management, and provide flexible payment options to creators NEW YORK—Oct. VistaPrint is a valuable collaborator and we look forward to enabling even more successful partnerships through our platform.”
Inspiring community through partnerships with Zero Co Founder Mike Smith
Impact
MARCH 23, 2023
Key takeaways Brands can promote their values and build lasting communities through purposeful partnerships. The right partnership management platform with innovative tools and features helps power community building. Case study Zero Co increases month-on-month revenue growth by 27% with better partnership management.
Affilired and impact.com Propel Industry Forward with Strategic Alliance to Transform Travel Experiences
Impact
APRIL 17, 2024
Singapore, 17 April 2024 – A prominent travel marketing agency, Affilired, and the world’s leading partnership management platform, impact.com, have joined forces to provide travel and hospitality brands in Southeast Asia with a powerful solution for affiliate marketing success.
How to start a partnership marketing program
Impact
AUGUST 5, 2022
You may need to update leadership on how things have evolved since the early days of affiliate marketing or demonstrate how and why the modern partnership economy is collaborative, mutual, and transparent. Did you know high-maturity partnership programs contribute 28 percent of overall company revenues?
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