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The SWOT A that our students have just completed is a CorporatePartnerships SWOT A , and the benchmark for them is their CorporatePartnerships Intention. Download the 7-step process here , and watch Hailey explain each step in a 30-minute webinar recording here. What weaknesses will thwart them? Sign up here.
Let’s look at a few, in relation to corporatepartnerships. Q “WHY do we want corporatepartnerships?” My last blog dives into this , where you can also download a guided exercise & Template to help you answer this question. Q “WHO is going to drive the corporatepartnerships strategy?”
We have a great (free) infographic that details each purse, download it here. Clearly, it’s important for income generators (fundraisers/corporatepartnership managers/BDMs) to know the difference. Not to mention that a corporatepartnership that is rushed into, carries huge risk. The result?
In my blog last week , I highlighted the internal factors that underpin a successful approach in corporatepartnerships. Is there appetite within the corporate community to partner with your cause? Does your charity/non-profit sit within the top 3 causes that prompt consumers to switch corporate brands to support you?
When I first started working in corporatepartnerships, in 1991 at the NSPCC in London, I was an enthusiastic but green prospector. I was fortunate to be representing a cause and charity that was well renowned and that helped, as many corporate prospects came to us. One single mountain. Take our Readiness Q&A to find out.
In essence, it was easy for them to say ‘yes’ The Assets Inventory is the second step in our robust 7-step process that enables changemakers to prepare for and win transformative, mutually beneficial corporatepartnerships & sponsorships. Download the infographic here. Watch 30-minute webinar recording here.
More than ever non-profits must clearly articulate the problem they solve and demonstrate they’re professional and adaptable, because this is what corporates and brands will be seeking, along with mutual benefit. To see the compelling research and statistics, download the report here. Georgia McIntosh. Background.
And yet, when it comes to winning corporatepartnerships, I witness some non-profit boards set unrealistic targets, fail to provide training or a roadmap to follow, sending out ill-prepared fundraisers to negotiate with corporates at the wrong time of year. 1] Conscious Consumer Report 2020 (free to download here ).
(Laura Hughes-Onslow, Director of Development at The Mayor’s Fund for London) We recommend you use this evidence when you meet your corporate partners or prospects to persuade them to build ambitious partnerships with you.
The report has been downloaded 351 times. We delivered bespoke training for Stonewall’s Client Account Managers (CAMs) to help them identify and upsell partnership opportunities. We were proud to hear Tim Pethick CEO of Nomad Exhibitions talk so enthusiastically about their partnership with SolarAid.
In tough economic times it is vital that we focus on securing new corporatepartnerships. Create a free download What are companies are searching for related to your cause? Once you have some ideas then you can create a free download that companies receive in exchange for their email address.
Corporatepartnerships is still in its infancy. How to achieve strategic partnerships is not as well understood as how to secure major grant funding. In three years’ time what would the Sun newspaper headline say [the partnership] has achieved?” – charity interviewee in the research.
Jake : I began my digital marketing career on the brand side in site operations, making an internal transition to partnership marketing just under a year later. I spent six years with that organization working on affiliate, influencer, and corporatepartnerships. Being able to monitor brand matches in broad search was helpful.
If you embark on a corporatepartnership strategy thinking that success will come quickly or, that getting money out of corporates is easy, you’re setting yourself up to fail, in a most spectacular fashion. So, what IS achievable in corporatepartnerships? Corporatepartnerships is no different.
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