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The Board has legal obligations to ensure your organisation is fulfilling its purpose, remains solvent, meets obligations and will ultimately be responsible for dealing with any ramifications from a corporatepartnership. It’s your job to educate them. This fear is justified. Hailey Cavill-Jaspers
Corporatepartnership executives are just like pirates in the navy. What you’re doing with corporatepartnerships is driving innovation. Non-profits are constrained by regulations, legal obligations, ethical standards and donor expectations. What’s it like being a pirate and how can you thrive?
Collaboration and Partnership – which is what we at BePartnerReady.com® specialise in – is about working together, sharing resources and responsibilities with mutual benefit. Practical differences There are theoretical differences but also practical and legal differences. The result?
We know plenty of organisations that would love to have corporatepartnerships but somehow haven’t got started yet. There has never been a better time to develop corporatepartnerships. The corporate sector desperately needs your help with a range of business challenges and delivering on the community’s expectations.
Then I decided to take up an opportunity with WWF-Australia, which was my first foray into the not-for-profit sector working in impact partnerships. That role was both business development but also managing multi-year quite complex partnerships with large corporates like Woolworths. A strong business case is essential.
The agreement should not allow for any ambiguity, should use everyday language, and only use legal terminology when needed. Include your partnership objectives We often see that agreements aren’t a collaborative process. This will make sure the company is serious about your partnership and will reassure your senior management.
In the UK, ESG legal requirements (against which organisations will be regulated) are currently being developed and will soon be enforced. Companies have had CSR (Corporate Social Responsibility) policies for decades. If you enjoyed this blog, you might be interested in attending our Advanced CorporatePartnerships Masterclass.
Not having enough time in the day is the most common challenge facing corporatepartnerships professionals. By mapping your current partnerships against the Boston Matrix (image below), you can see…. Our recommended solution is firstly to seek out any legal support that your charity have. So let’s get started.
Key takeaways CPA (cost-per-action) is a legal barrier for organizations that sell products covered by insurance. Rise Interactive navigated the legal barriers by running campaigns on impact.com using CPC (cost-per-click). I spent six years with that organization working on affiliate, influencer, and corporatepartnerships.
Non-profits make the same mistake when trying to measure corporatepartnerships. How does that play out when measuring the success of corporatepartnerships? It’s fair that non-profits are keenly interested in receiving cash from corporate partners, but money is not always the thing that achieves mission success.
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