Stellar Partnerships

SEPTEMBER 12, 2021

Corporate partnerships are moving fast and becoming more sophisticated. Challenging times need a different approach to winning and building partnerships and managing complexity. If you lead a team of corporate partnership professionals, how can you encourage more of the challenger approach?

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Remarkable Partnerships

MAY 8, 2024

Whether you are a chief executive, a fundraising director, or a corporate partnerships manager, you want to build high value corporate partnerships. These partnerships will help you deliver more value for less effort for your charity and your corporate partners.

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Be Partner Ready

MAY 6, 2024

Clearly, it’s important for income generators (fundraisers/corporate partnership managers/BDMs) to know the difference. Not to mention that a corporate partnership that is rushed into, carries huge risk. We have a great (free) infographic that details each purse, download it here. The result?

Corporate partnerships 130

Corporate partnerships Partnership management Legal Collaboration 130

Stellar Partnerships

MARCH 19, 2023

Many non-profits are tempted by the thought of corporate partnerships but haven’t yet made the commitment. The research from JB Were and the Giving Large report shows corporate giving estimated at $5billion per year and growing despite economic challenges. There has never been a better time to pursue corporate partnerships.

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Stellar Partnerships

NOVEMBER 3, 2020

It’s what corporate partnership managers hear all the time from their bosses. The pressure to find new partnership opportunities. We know there are plenty of corporate partnership opportunities for non-profits, despite the current environment. He was super stressed and had run out of corporates to call.

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Stellar Partnerships

JULY 11, 2021

That can be weekend cycling rides or partnership success. Progress in corporate partnerships is a tricky thing to measure but needs careful attention. Unfortunately, corporate partnerships don’t play by the same rules as they’re not formulaic, they’re relationship driven. Learn from success and failure.

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Stellar Partnerships

AUGUST 11, 2024

What do corporate partnerships have in common with Steven Bradbury, the Olympic speed skater? A little bit of luck is the icing on the cake, but for corporate partnerships, the smarter you work, the luckier you get. There are a number of ways to increase your surface area for luck in corporate partnerships.

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Corporate partnerships Partnership management Retail 100

Stellar Partnerships

AUGUST 7, 2022

When you’re working hard to build great corporate partnerships, it can sometimes feel like the biggest challenges are with your internal teams, not your corporate prospects. We warmed up the corporate about the wonderful work being done for children in poverty. The enemy sits behind you”. End of meeting. Collaboration.

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Corporate partnerships Finance Partnership management Partnership success 130

Stellar Partnerships

NOVEMBER 23, 2020

You probably have one or two key contacts for your corporate partnership. You’ll need to consider the key individuals in your corporate partnership and ensure you appropriately recognise each of them. Sometimes it needs more than the corporate partnership manager to do the thanking.

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Stellar Partnerships

OCTOBER 8, 2023

The focus on immediate revenue at the expense of impact is killing growth and reducing the ambitions for corporate partnerships. That means a focus on funding for ongoing programs and creating products to sell to corporates. It sounds an unlikely scenario, but that’s exactly what non-profits are doing with a scarcity mindset.

Corporate partnerships 130

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Stellar Partnerships

OCTOBER 6, 2024

How are you minimising the risk and maximising the opportunity of corporate partnerships? Corporate partnerships are often viewed as risky. Clarifying the decision process for selecting corporate partners and who has the final decision rights, is a step that’s continually missed.

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Stellar Partnerships

JUNE 12, 2022

When non-profit leaders set partnership targets at the end of each financial year, they’re invariably about income. Apart from staff salaries, they often overlook the true costs of corporate partnerships and how to assess them properly. Probably not- so why are you waiting to explore corporate partnerships?

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Stellar Partnerships

AUGUST 15, 2021

The average salary for an experienced partnership manager is around $100-120k plus benefits. Lack of investment in your partnership people leads to rapid turnover and a break in relationship continuity. It’s harder to build a strong and meaningful corporate partnership when your people change so often.

Corporate partnerships 130

Corporate partnerships Energy Partnership management 130

Stellar Partnerships

OCTOBER 1, 2023

When organisations ask partnership people to focus on bringing in corporate money, they miss the point. Whilst cash helps to grease the wheels of operations, that’s not what partnerships are all about. Think of your partnerships team. For non-profits the corporate partners are perfect adjacent friends.

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Stellar Partnerships

JUNE 5, 2022

When partnership managers are under pressure to meet tough targets, they can fall into the trap of riding a number of dead horse partners and prospects in the hope they revive. It’s easy to blame the partnership manager, but it’s rarely the case that a change in jockey will reboot a failing relationship.

Corporate partnerships 130

Corporate partnerships Partnership management Energy 130

Remarkable Partnerships

APRIL 11, 2022

Not having enough time in the day is the most common challenge facing corporate partnerships professionals. By mapping your current partnerships against the Boston Matrix (image below), you can see…. The post How to overcome the biggest barriers in partnership management appeared first on Remarkable Partnerships.

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Stellar Partnerships

SEPTEMBER 24, 2023

Cons The main drawback for matched corporate donations is that they are often transactional, not relationship driven. The longer-term value of a corporate partnership is in growing the relationship, not settling for a series of one-off donations. Timing is another major issue.

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Corporate partnerships Partnership management Collaboration 130

Stellar Partnerships

FEBRUARY 12, 2023

However, when it comes to corporate partnerships there are so many possibilities and uses for AI. Corporates and charities are two very different tribes, with their own languages- just like program people and fundraisers. (I’ll give you some of the lyrics at the end) I’m loving AI- for fun and to explore ideas.

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Stellar Partnerships

APRIL 5, 2021

If your non-profit organisation wants to grow, then you’ll need to put a spark back into the partnership. Partnership managers often feel pressure to come up with the ideas by themselves, as part of good account management. Importantly, we included staff from a range of different departments in each organisation.

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Stellar Partnerships

NOVEMBER 19, 2023

Resilience is important for corporate partnership executives. It takes a lot of effort and lead time to win and develop a corporate partner. Asking partnership managers to make more cold calls in the hope of random donations to beef up your Christmas appeal isn’t strategic or realistic.

Corporate partnerships 130

Corporate partnerships Energy Partnership management 130

Stellar Partnerships

SEPTEMBER 22, 2024

At Stellar Partnerships we often talk about 5P’s of pitching for corporate partnerships. Asking your corporate prospects to put themselves in the shoes of your beneficiaries is very powerful way to connect them to your cause. A partnership manager at a theatre company wondered how she could bring her pitch to life.

Corporate partnerships 100

Corporate partnerships Banking Retail Partnership management 100

Stellar Partnerships

JULY 18, 2021

If you’re building corporate partnerships, then try to understand what’s happening on their side of the fence. Dear Partnership Manager, I’m the CSR and Community Engagement Manager for ACME Retail. But they’re filled with living, breathing humans that are trying their best to get through the day.

Corporate partnerships 130

Corporate partnerships Retail Partnership management 130

Stellar Partnerships

SEPTEMBER 10, 2023

I’m guessing that most of you have big goals for corporate partnerships. More likely the CEO has asked for a million dollars in partnership income by the end of the year and maybe some free wine for the Christmas party. When you’re the only partnerships manager in your non-profit you’re often placed in the fundraising team.

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Stellar Partnerships

FEBRUARY 18, 2024

Here are some warning signs that your corporate partnership might be on shaky ground. Your main contact is downgraded The partnership may have started with a big fanfare, an outsized cheque and a handshake from the CEO. When you’ve known each other a while it’s easy to default to what’s easy and low effort, but there are risks.

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Stellar Partnerships

FEBRUARY 26, 2024

A good corporate partnership manager is a bit like a barrister, who becomes a temporary expert in each of her client’s businesses. If you can position your non-profit as part of the solution to those top 3 frustrations, you can focus on the value of a partnership, not the cost.

Corporate partnerships 100

Corporate partnerships Government Partnership management 100

Remarkable Partnerships

APRIL 26, 2022

It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporate partnerships success is impossible. When an existing partner stopped engaging with the hospice, she knew the partnership was in danger. Be tenacious.

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Remarkable Partnerships

DECEMBER 15, 2020

Being responsible for creating new corporate partnerships can be quite a lonely experience even in an office environment. Often, you’re expected to conjure partnerships out of thin air, with limited support from the rest of your charity. We have a WhatsApp Group of over 100 corporate partnerships professionals.

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Remarkable Partnerships

APRIL 20, 2021

Here we share our five lessons for account management that we have learnt from the past year: Link your partnership to the pandemic. So it’s vital that your corporate partnership is relevant to the pandemic so it’s part of their recovery plan. However, the pandemic is still the most important topic for business leaders.

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Impact

OCTOBER 18, 2023

Jake : I began my digital marketing career on the brand side in site operations, making an internal transition to partnership marketing just under a year later. I spent six years with that organization working on affiliate, influencer, and corporate partnerships.

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Stellar Partnerships

AUGUST 18, 2024

They’ve created a lovely menu of options, usually in partnership tiers, and they can’t understand why the corporate doesn’t just pick one. Or they apply the methodology of regular giving to corporate partnerships and end up disappointed. Corporates will pick apart your tiered offerings to get exactly what they want.

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Stellar Partnerships

MAY 9, 2022

But there are more fundamental questions that your non-profit needs to answer to make sure you’re best dressed for corporate partnerships. In his book Net Positive, Paul Polman explores how corporates can embed social purpose at the heart of their organisation and not just tick a box for positive PR.

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Remarkable Partnerships

AUGUST 3, 2022

We thought we would put a spotlight on 5 amazing fundraisers and ask them ‘Why did they become a corporate fundraiser?’ ’ Daisy Wilson, Corporate Partnerships Lead, Dementia UK. Denise Cranston, Partnerships Manager, Remarkable Partnerships. My fundraising days started when I was five.

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