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Good leadership is critically important to light the fire for successfulcorporatepartnerships. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. Sign up to our weekly newsletter.
I’m guessing that most of you have big goals for corporatepartnerships. More likely the CEO has asked for a million dollars in partnership income by the end of the year and maybe some free wine for the Christmas party. When you’re the only partnershipsmanager in your non-profit you’re often placed in the fundraising team.
Let’s look at the real value that a CEO can bring to a partnerships program and where it typically goes wrong. The real value of the CEO role is not in a mythical book of contacts, it’s in setting the framework for your partnershipsuccess. The CEO is ultimately the one who can build a culture and environment for success.
That can be weekend cycling rides or partnershipsuccess. Progress in corporatepartnerships is a tricky thing to measure but needs careful attention. You can put in place simple measures to keep on track, improve your success rate and make progress more transparent to your leadership and colleagues.
When you’re working hard to build great corporatepartnerships, it can sometimes feel like the biggest challenges are with your internal teams, not your corporate prospects. We warmed up the corporate about the wonderful work being done for children in poverty. The enemy sits behind you”. End of meeting. Collaboration.
It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporatepartnershipssuccess is impossible. We’re seeing huge successes from charities of all shapes and sizes right now. But that’s not the case.
Here we share our five lessons for account management that we have learnt from the past year: Link your partnership to the pandemic. So it’s vital that your corporatepartnership is relevant to the pandemic so it’s part of their recovery plan. However, the pandemic is still the most important topic for business leaders.
Jake : I began my digital marketing career on the brand side in site operations, making an internal transition to partnership marketing just under a year later. I spent six years with that organization working on affiliate, influencer, and corporatepartnerships.
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