Remove Credit Remove Finance Remove Webinar
article thumbnail

What is “Market With” in Partner Marketing?

ZinFi

Webinars & Live Events: Jointly hosted educational sessions or product launches. Financial Services Example: A credit card company partners with an airline loyalty program to offer exclusive travel rewards. Customers earn bonus miles when they use their co-branded credit card for everyday purchases.

article thumbnail

5 Things We Learned About B2B Software Buying Trends from the CMO of G2

Tackle.io

Read more: Buyer Transformation: What Do Today’s B2B Buyers Want That’s exactly the question that Amanda Malko, CMO of G2 , discussed in a recent Tackle webinar. That could mean a buying committee made up of IT, finance, and others. “As I think we don’t give buyers enough credit,” said Amanda.

Finance 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Things We Learned About B2B Software Buying Trends from the CMO of G2

Tackle.io

That’s exactly the question that Amanda Malko, CMO of G2 , discussed in a recent Tackle webinar. Tackle’s State of Cloud Marketplaces 2021 Report notes that cloud budgets have moved over the last three years from being owned by either the director of IT or the director of product to an enterprise budget that’s now owned by finance. .

Finance 52
article thumbnail

Add Fiscal Health to Partner Attributes

The 2112 Group

Many resellers and service providers don’t have the cash reserves to weather a prolonged economic downturn, revealing how finances are just as important as technical certifications. The prevailing strategy : e xtending credit and payment terms. And 14% don ’ t even know the state of their finances. . By Larry Walsh.

Credit 52
article thumbnail

Add Fiscal Health to Partner Attributes

The 2112 Group

Many resellers and service providers don’t have the cash reserves to weather a prolonged economic downturn, revealing how finances are just as important as technical certifications. The prevailing strategy : e xtending credit and payment terms. And 14% don ’ t even know the state of their finances. . By Larry Walsh.

Credit 52
article thumbnail

Brace for Budget Tightening with Cloud Marketplace

Tackle.io

It’s fun having finance people on a sales call, I love this. And I’ve been in finance for very large public companies to very small startups. John Jahnke: I love that credit card analogy. Well, hopefully everyone on the call is joining from somewhere sunny and not super dry. Welcome, welcome. David Schneider: Yeah.

Finance 52
article thumbnail

Brace for Budget Tightening with Cloud Marketplace

Tackle.io

It’s fun having finance people on a sales call, I love this. And I’ve been in finance for very large public companies to very small startups. John Jahnke: I love that credit card analogy. Well, hopefully everyone on the call is joining from somewhere sunny and not super dry. Welcome, welcome. David Schneider: Yeah.

Finance 52