Impact

NOVEMBER 9, 2022

Gaining a data-driven insight into the significant steps along a vacationer’s planning and buying journey helps optimize your travel partnerships strategy. Take flight with the right partnership management platform. You’ll quickly learn to maximize the potential in peak and low seasons. Discover more.

Credit 94

Credit Partnership management Partnership strategies Partnership success 94

Impact

JUNE 14, 2023

Partnership management platforms, like impact.com, have built-in tracking software that offers various tracking method that works best for your business. Each link contains essential information that allows tracking systems to pinpoint which partners receive credit for a conversion. What is affiliate tracking?

Credit 52

Credit Partnership management Partnership strategies 52

Impact

NOVEMBER 11, 2021

For example, they often don’t involve themselves with managing contracting workflows on how partners are rewarded for driving business, nor do they handle commissioning, currency conversion, or tax forms for their global partners. Attribution — or the assignment of credit — is central to the referral universe.

Retail 96

Retail Channels and alliances Credit Partnership management 96

Impact

FEBRUARY 23, 2023

Partners that target lower-funnel customers often bring in all the credit and commission earnings in more basic partnership structures. To succeed with partnerships, brands must look beyond the traditional last-click payment model. Motivating partners with performance bonuses 6.

Credit 52

Credit Partnership management Partnership strategies Collaboration 52

Impact

FEBRUARY 28, 2023

In the face of a potential recession, the partnership economy helps narrow costs to the most effective marketing methods. Weathering the storm: A partnership manager's guide to surviving economic downturn Discover five steps to thrive during a downturn and tips to ride out the storm with thoughtful decision-making.

Partnership management 52

Partnership management Credit Partnership strategies Business partnerships 52

Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

JUNE 6, 2024

With a large share of journeys spanning across devices, a partnership manager needs to understand the role a partner has played in driving a conversion—even when the partner touched the user on a different device from the converting device. You’d want to understand the whole customer journey so you can credit all partners involved.

Partnering capability and readiness 40

Partnering capability and readiness Credit Retail Data partnerships 40