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Lessons from the Frontline: Jason Wright’s Journey as CEO of AVATAR MSP

Channel Insider

Wright says, “MSPs really don’t document the journey enough with their clients.” He underscores the importance of understanding clients’ unique needs and pain points, often stemming from previous unsatisfactory IT partnerships.

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Scaling Partner Relationship Management: 6 Principles

Chaneltivity

Is everyone following the same documented, team-reviewed process? As Joseph puts it, “Partnerships shouldn’t be about calling them up when you have work to do. Partnership should be brought into the fold for decisions on client engagement where they will play a part.”

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6 affiliate marketing strategies borrowed from Travelstart’s success story

Impact

Anna shares how the Travelstart team used these newfound efficiencies to scale its partnership program by ensuring timely payments. Additionally, impact.com supports various currencies and time zones , helping Travelstart shave two weeks off their partner payment cycle.

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Canva harnesses the power of 9,000 partners with Impact: Watch now

Impact

The company’s free toolset is used in 190 countries to create sleek designs for anything from social media to marketing documents and Zoom backgrounds. And it’s affordable subscription-based Canva Pro offers additional perks like images, fonts, and document storage. Customization is key for Canva.

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Top tips to create a successful partnership strategy

Mindmatrix

If your company could use more clarity, focus, and alignment in operating its partnership program, invest the time to create an OPP. Customized Approach: Tailor partnership strategies and tactics to suit the unique characteristics of each market segment.

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Why All Non-Profits Should Know the Value of Their Brand

Be Partner Ready

Some time ago, I was forwarded a document, written by a purported corporate partnerships expert. It dismissed the importance of non-profits valuing their brand, claiming, “Getting your brand valued is a waste of money,” and “It won’t get you more partnerships. I’d love your thoughts.

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Kyndryl & Google Cloud Partner on Mainframe Modernization

Channel Insider

Kyndryl, an IT infrastructure services provider, recently announced plans to expand its partnership with Google Cloud to leverage generative AI (GenAI) for streamlining the modernization of mainframe applications and data for its customers. This process will include: GenAI-driven code analysis and documentation of mainframe applications.