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How to develop an affiliate commission strategy for your brand

Impact

Affiliate is a performance-based channel, which means that affiliates receive a commission from a brand only when they deliver results (a purchase, a download, or anything else that the brand deems a conversion). Brands use partnership management software to manage their affiliate programs and process commission payouts.

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How software can support SaaS affiliate partner management

Impact

Forrester notes that 65 percent of partnerships fail due largely to the lack of automated communication and neglecting to make repeatable processes out of relationships. You need a tool built to handle referral partnerships while also helping to encourage partner retention. Partnership management platform (PMP) software.

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How to start a partnership marketing program

Impact

Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. Once you’ve built out a partnership vision, it’s best to seek executive help to cross corporate borders. Did you know high-maturity partnership programs contribute 28 percent of overall company revenues?

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Ultimate guide to partnership marketing

Impact

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.

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5 steps to move to impact.com: migrating partnerships platforms made easy 

Impact

Partnership management platforms, like impact.com, have migration tools to streamline the transition. Onboarding with impact.com Find out what to expect as you move over to your new partnership management platform. Reach out to grow@impact.com today to see our partnership platform in action!

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Recipe for success — how to succeed in partnership marketing 

Impact

TUI attributed its success to: A solid communication plan Partnership optimization by reducing inactive partners by 70 percent Change in commission structure Improved reporting. Updated partnerships led to a 30 percent increase in passenger volume and a reduction in CPA. Affiliate partnerships in finance.

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How influencer couple brand partnerships can amplify your reach

Impact

Learn how to reach value-driven customers in this research report Download 5 marks to hit when recruiting influencer couples Just as these two influencers had to find their better half, you’ll need to find the influencer couple that best aligns with your brand values and goals. Reach out through a partnership management platform.