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The modern ecosystem The technology industry is evolving—consumers are changing, and with them the buyer’s journey. However, to address their customers’ growing need for holistic solutions, organizations are now developing ecosystems comprised of collaborative partners who work together to deliver a unified solution.
Take some time to envision your ideal target partner. With this in hand, you’re ready to move forward. Identifying A Target PartnerReady for picking your target partners? Every top performer has a unique set of criteria to identify target partners. Jot down a draft set of criteria. Fill in all the blanks.
How are attitudes about MDF shifting in todays channel ecosystem? Our panelists include: Greg Plum , Director/Principal – North America for fractional partner leadership company PartnerReady Theresa Caragol , Founder and CEO for channel consultancy AchieveUnite Heather K. But how do you determine partnerreadiness?
Companies that seek to start accretive channel partner programs , evolve their existing program into a full-blown partnerecosystem or simply improve their partner experience (PX) must focus on the fundamentals of partner development. How often will partners need to get retrained or recertified?
Coverage: What markets does the partner cover? Your ecosystem capacity is influenced by the mix of partner types and the number of partners in each segment, as well as partner attributes such as customer served, business models, and solutions offered.
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