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Top tips to create a successful partnership strategy

Mindmatrix

If your company could use more clarity, focus, and alignment in operating its partnership program, invest the time to create an OPP. Product Focus: Align partnership initiatives with product development and launch strategies to drive product adoption and market penetration.

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Canva harnesses the power of 9,000 partners with Impact: Watch now

Impact

Canva’s popularity has soared globally, but until late 2019, its partnership program had yet to take off. They had avid users around the world, but they didn’t have a way to scalably harness that fan base to drive referrals — until they found Impact Partnership Cloud, that is. Customization is key for Canva.

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