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For example one partner is responsible for product innovation. The third takes care of selling the product in a retail setting. With the clarity of roles, each partner benefits. Take some time to envision your ideal target partner. With this in hand, you’re ready to move forward. Jot down a draft set of criteria.
Companies that seek to start accretive channel partner programs , evolve their existing program into a full-blown partnerecosystem or simply improve their partner experience (PX) must focus on the fundamentals of partner development. How often will partners need to get retrained or recertified?
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