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Investment with Market Development Funds (MDF) and Beyond for Partners

Zift Solutions

How are attitudes about MDF shifting in todays channel ecosystem? Our panelists include: Greg Plum , Director/Principal – North America for fractional partner leadership company PartnerReady Theresa Caragol , Founder and CEO for channel consultancy AchieveUnite Heather K. But how do you determine partner readiness?

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What Are the Stages of Partnership Development?

Zift Solutions

Companies that seek to start accretive channel partner programs , evolve their existing program into a full-blown partner ecosystem or simply improve their partner experience (PX) must focus on the fundamentals of partner development. How often will partners need to get retrained or recertified?