Channel Incentive Best Practices

AUGUST 3, 2021

When Channel Mechanics was researching the issues companies face when transitioning their business to SaaS, we heard one problem loud and clear: “Our partners are uninterested, incompetent – or both!” Partners who had been delivering revenue growth for the company –often for years– are now being viewed as problematic!

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems 52

Zift Solutions

MARCH 12, 2024

Historically, vendors make investments in channel programs and partners with short-term goals in mind. How are attitudes about MDF shifting in todays channel ecosystem? Market development funds are resources that vendors provide to channel ecosystem partners to create or improve sales and marketing initiatives.

Partnering capability and readiness 52

Partnering capability and readiness Partner ready Ecosystems Finance 52

Zift Solutions

JUNE 16, 2021

Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers. Rock-Solid Onboarding : You need to include partner marketing in your onboarding process.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Successful channels Sales leadership 52

Zift Solutions

NOVEMBER 17, 2023

Merger and acquisition (M&A) activity among technology solution providers, vendors, suppliers, IT distributors and technology services distributors (TSDs) leveraging channel partners has accelerated in recent years. To answer this question, we spoke with six industry experts suppliers, partners and consultants.

Mergers and acquisition activities 52

Mergers and acquisition activities Partnering capability and readiness Value creation Channel management 52

Thinkers 50

JANUARY 17, 2022

As Chief Growth Officer of Deloitte US, Stacy leads the Client and Market Growth organization and is responsible for bringing the breadth of Deloitte’s service capabilities and assets to the market to accelerate growth for the organization and create a differentiated experience for clients. She also served on the US Board of Directors.

Ecosystems 98

Ecosystems Partnering capability and readiness Collaboration Legal 98

Zift Solutions

OCTOBER 12, 2023

“The goal,” states PwC, “is an integrated and optimized ecosystem of capabilities, processes, apps, and user and expert communities that creates bundled value propositions beyond the product itself.” Who are retention channel partners? What is the retention channel?

Channels and alliances 40

Channels and alliances Partnering capability and readiness Ecosystems Finance 40

Zift Solutions

MARCH 21, 2023

Companies that seek to start accretive channel partner programs , evolve their existing program into a full-blown partner ecosystem or simply improve their partner experience (PX) must focus on the fundamentals of partner development. What exactly does “alignment” entail?

Partnering capability and readiness 52

Partnering capability and readiness Partner ready Successful channels Channel management 52

PLM Alliances

OCTOBER 23, 2022

Kate specializes in initiatives related to SaaS and cloud channel management, partner and alliance strategy, incentives and program design, and organizational assessment and transformation. Channel Chats Episode 2: Partner Insights From a Cloud Leader. Channel Chats Episode 2: Partner Insights From a Cloud Leader.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Ecosystems Channel strategies 40

Tackle.io

AUGUST 1, 2022

Kristin Bourassa: That’s really what this webinar is about. Thank you very much for taking the time for this webinar. So hopefully, you signed up for this webinar and you’re in the right webinar. And thanks, Tackle, for hosting this webinar. Nasuni is a longtime Microsoft partner.

Credit 52

Credit Partnering capability and readiness Utilities Engineering 52

Tackle.io

AUGUST 1, 2022

Kristin Bourassa: That’s really what this webinar is about. Thank you very much for taking the time for this webinar. So hopefully, you signed up for this webinar and you’re in the right webinar. And thanks, Tackle, for hosting this webinar. Nasuni is a longtime Microsoft partner.

Credit 52

Credit Partnering capability and readiness Utilities Engineering 52

ZinFi

MARCH 22, 2024

Part III What Is Indirect (Partner Based) B2B Marketing What is partner marketing, and why is it significant for high-tech B2B efforts? How can high-tech firms select the right partners for their marketing efforts? What strategies enhance collaboration with partners in marketing and sales?

High tech 52

High tech Partnering capability and readiness Channels and alliances Collaboration 52

Tackle.io

APRIL 27, 2021

Lots of you joining the webinar, so thanks for tuning in today. The flow seems to be slowing down a little bit in terms of the number of people joining, so we should be ready to roll. So thank you, everybody, for joining this tackle webinar today. [link] Sanjay Mehta: Welcome, everybody. Michael Bull: Sounds good. Thanks again.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Tackle.io

SEPTEMBER 22, 2021

Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. People just kind of, have tolerated the inefficiency in the B2B ecosystem around e-commerce. Let’s see if we- John Jahnke: I asked my wife to have the dogs go somewhere.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

OCTOBER 27, 2021

Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. People just kind of, have tolerated the inefficiency in the B2B ecosystem around e-commerce. Let’s see if we-. John Jahnke: I asked my wife to have the dogs go somewhere.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Frost & Sullivan

APRIL 15, 2025

To succeed, companies must rethink their growth strategies, invest in future-ready infrastructure, and build cross-functional teams capable of navigating this next wave of digital innovation Which growth processes will help your teams secure competitive advantages in immersive services and the metaverse? Why Watch the Webinar?

Partnering capability and readiness 52

Partnering capability and readiness Partnership strategies Collaboration Engineering 52

Frost & Sullivan

DECEMBER 19, 2024

In this dynamic landscape, service providers are becoming strategic partners, enabling enterprises to scale operations, optimize efficiency, and drive innovation. These advancements are enabling businesses to build robust, future-ready ecosystems.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Collaboration 52

Mindmatrix Blog

MAY 7, 2025

The key to a successful co-marketing campaign is finding the right co-marketing partners and developing a mutually beneficial co-marketing strategy. For instance, a software company might partner with a digital marketing agency to co-create an informative eBook, combining their expertise to provide valuable insights to their shared audience.

Collaboration 52

Collaboration Partnering capability and readiness Legal Value creation 52

Impact

APRIL 14, 2025

This practical shift helps companies such as Patagonia and Zenni Optical make better decisions about partner investments, recognize value throughout the customer journey, and transform their affiliate programs from isolated channels into strategic business assets. Watch now Key takeaways Expand measurement beyond last-click metrics.

Partnering capability and readiness 40

Partnering capability and readiness Credit Collaboration Ecosystems 40