Impact

DECEMBER 7, 2021

ZALORA’s new influencer program is powered by the partnership management platform, impact.com. Similarly, the fashion brand Love, Bonito saw 20 percent of total new orders coming from affiliate partnerships just a year after launching its program. Image from ZALORA.

Retail 98

Retail Partnership management Ecosystems 98

Impact

OCTOBER 25, 2022

25, 2022 – impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Program, a global program offering dozens of benefits designed to deepen the company’s relationship with its most valued agency partners. . NEW YORK – Oct.

Ecosystems 98

Ecosystems Partnership management Collaboration 98

Impact

MARCH 15, 2022

By meeting the needs of these publishers, impact.com can accelerate growth in the content partnership ecosystem, supporting everyone involved. Our brand and agency clients will also be able to unleash greater revenue potential through easier access to strategic partnerships with premium publishers.

Ecosystems 69

Ecosystems Strategic partnership Partnership management 69

Channel Insider

NOVEMBER 5, 2021

PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners.

Ecosystems 98

Ecosystems Channel management Utilities High tech 98

Impact

NOVEMBER 9, 2021

New York, NY – November 9, 2021 – Today, impact.com, the global leading partnership management platform, announced that HubSpot veteran Kim Walsh has joined the company as Chief Growth Officer. Prior to joining impact.com, Kim spent more than a decade at HubSpot leading sales and partnerships teams. ABOUT impact.com .

Ecosystems 52

Ecosystems Partnership management 52

Impact

OCTOBER 27, 2021

Integration provides direct visibility into partnerships value through the sales funnel. Through this partnership, HubSpot users can integrate with impact.com’s partnership management platform to quickly launch a partnership program, and track and attribute each partner’s value as leads travel through the sales funnel.

Partnership management 52

Partnership management Ecosystems 52

Impact

APRIL 27, 2022

NEW YORK, Apr 27, 2022 — impact.com , the leading partnership management platform, announced today a strategic secondary investment of approximately $100 million from W Capital Partners (“W Capital”) and Providence Public. Yovanno, impact.com CEO. “We

Fintech 52

Fintech Legal Partnership management Ecosystems 52

Impact

MARCH 22, 2023

SINGAPORE—21 March, 2023 — Mindshare APAC (a division of the WPP group), a full-service media agency with a highly specialised global affiliate and partnerships unit, has strengthened its strategic partnership with impact.com, the world’s leading partnership management platform driving partnerships for more than 2,500 brands.

Ecosystems 52

Ecosystems Strategic partnership Partnership management Collaboration 52

Impact

JANUARY 25, 2022

Many of those that have succeeded have a partnership strategy at the core of their overall business strategy, and have a comprehensive partnership management platform overseeing all of the partnerships behind the scenes. These functions are significant and will require the right investment in order to scale.”.

Partnership management 52

Partnership management Partnership strategies Integration partnership Ecosystems 52

Impact

DECEMBER 1, 2023

Listen here Keemia Ferasat, Manager of Global Affiliate Marketing & Partnerships at Microsoft 365 Tye DeGrange, C EO of Round Barn Labs Zoe Mackay , Strategic Partnership Manager at Technology Advice Key takeaways from this blog The three key players in B2B affiliate marketing are the brand, agency, and affiliate.

Collaboration 98

Collaboration Strategic partnership Ecosystems Partnership management 98

Impact

JULY 8, 2022

Forrester notes that 65 percent of partnerships fail due largely to the lack of automated communication and neglecting to make repeatable processes out of relationships. You need a tool built to handle referral partnerships while also helping to encourage partner retention. Partnership management platform (PMP) software.

Partnering capability and readiness 52

Partnering capability and readiness Credit Legal Partnership management 52

Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

FEBRUARY 2, 2021

Sharing knowledge and data about the partnership channel is part of our mission here at Impact, so we put out a lot of content throughout the year to help our audiences understand the ecosystem and optimize partnership ROI. So, what were Impact’s audiences into in 2020?

Retail 59

Retail Ecosystems Partnership management 59

Impact

AUGUST 6, 2024

In Q2 2024, impact.com welcomed hundreds of new clients, delivered new innovations and product enhancements, expanded its senior leadership team, and was again recognized by leading award programs for the excellence of its partnership management platform. iPX Sydney will be held on September 5, and iPX Shanghai on September 26.

Partnership management 52

Partnership management Retail Ecosystems IT partnerships 52

Impact

JULY 30, 2024

The native integration of SaaSquatch’s offering with impact.com’s innovative platform allows brands to leverage customer referrals via impact.com’s existing suite of tools and technologies, providing the most robust and comprehensive partnership marketing ecosystem.

Ecosystems 52

Ecosystems Partnership management 52

Impact

OCTOBER 11, 2022

The impact.com partnership management platform helps brands take advantage of all types of emerging referral-based partners and grow their business through partnership automation technology. A diversified partnerships strategy remains essential to improving brand image and increasing awareness.

Partnership management 52

Partnership management Retail Partnership strategies Ecosystems 52

Impact

MAY 17, 2022

impact.com’s flagship event will bring together industry leaders, innovators, analysts, and trendsetters from across the partnerships industry to discover, network, and exchange ideas for business growth.

Strategic partnership 52

Strategic partnership Ecosystems Partnership management IT partnerships 52

Impact

FEBRUARY 23, 2022

Yovanno, The Partnership Economy details how businesses can find new audiences, grow revenue, and deliver exceptional customer experiences. Shifting consumer behaviors have impacted how business leaders drive revenue, and we have seen that partnerships have succeeded where traditional sales and marketing have not,” said David A.

Ecosystems 52

Ecosystems Partnership management Collaboration 52

Impact

FEBRUARY 7, 2024

Coady Joy is the Head of Affiliate and Partnerships Education at impact.com. She leads the Partnership Experience Academy, which provides marketers with instructor-led training and short courses on all aspects of affiliate and partnership management. Brian Marcus is the Senior Director of Product Marketing at impact.com.

Ecosystems 75

Ecosystems Partnership management Collaboration 75

Impact

OCTOBER 13, 2021

NEW YORK—October 13, 2021— impact.com , the leading global partnership management platform supporting over 480K active partnerships for more than 1,700 clients, today released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for digital publishers and brands.

Retail 52

Retail Partnership management Ecosystems 52

Impact

JUNE 30, 2022

Developing a content partnership strategy. Within the ecosystem of content partnerships, several key players have their own goals and objectives. Download Content Partnerships 101: Why you need commerce content — especially now. Get my free guide. Want to know more about commerce content marketing?

Partnership strategies 52

Partnership strategies Ecosystems Partnership management 52

Impact

JUNE 30, 2022

Developing a content partnership strategy. Within the ecosystem of content partnerships, several key players have their own goals and objectives. Download Content Partnerships 101: Why you need commerce content — especially now. Get my free guide. Want to know more about commerce content marketing?

Partnership strategies 52

Partnership strategies Ecosystems Partnership management 52

Impact

NOVEMBER 11, 2021

The software hub of an ecosystem that connects SMEs with couriers and couriers with marketplaces, Easyship helps sellers of all sizes reach customers all over the world. In December 2019, the company kicked off a new strategy focused on diversifying and broadening its partnerships program through the impact.com.

Retail 96

Retail Channels and alliances Credit Partnership management 96

Impact

SEPTEMBER 23, 2021

Whether it’s education on the trends, the latest products and promotions, building out creative, or running partner communities, partnership leaders must feed the enabling assets to help drive a flourishing partnership ecosystem. That requires a major mindset shift for marketers.

Collaboration 59

Collaboration Legal Finance Energy 59

Impact

NOVEMBER 12, 2024

In this blog, you’ll learn how REST APIs can benefit partnership marketing programs and how to start with existing impact.com APIs. Key takeaways from this blog REST APIs streamline partnership management by automating data integration across platforms. How can REST APIs benefit partnership marketing?

Collaboration 52

Collaboration Partnership success Ecosystems Partnership management 52

Impact

JULY 11, 2023

Brands can now drive efficient workflows, remove manual processes, and report on growth and KPIs across all partnership types. Ready to get started? Request a demo today.

Partnering capability and readiness 40

Partnering capability and readiness Collaboration Ecosystems Partnership management 40

Impact

SEPTEMBER 2, 2021

The influencer ecosystem can be further broken down by type of content creator: Personalities Visual informants Creativists Influencers who produce their social presence like a reality show. Brands will commit to year-long relationships, throughout which these influencers post in exchange for money, promotions, or product.

Finance 52

Finance Collaboration Partnership management Strategic partnership 52

Impact

JUNE 6, 2024

It makes sense for MMPs to exist with a mobile partnership platform. With a large share of journeys spanning across devices, a partnership manager needs to understand the role a partner has played in driving a conversion—even when the partner touched the user on a different device from the converting device.

Partnering capability and readiness 40

Partnering capability and readiness Credit Retail Data partnerships 40

Impact

MARCH 24, 2021

You talked a little bit about the print stuff, and coming back to that, How do you see the ecosystem that Impact serves? Todd: Well, to me, it’s finally the most exciting thing about affiliate marketing, is partnerships, which is the big umbrella, that affiliate is a piece of. How was that bigger than affiliates? Todd: Yeah.

Retail 52

Retail Partnership strategies Construction Business development 52

Impact

AUGUST 10, 2023

Plus, creators can work with brands through partnership management platforms such as impact.com. But with the rise of Web3 , more creators could own a part of their platforms: having a say in how the place they create content for is managed. FAQ’s What is the creator economy?

Collaboration 52

Collaboration Ecosystems Partnership management 52

Mindmatrix

JANUARY 9, 2025

The Evolution of Partner Relationship Management: Welcome to the Next-Gen Era 2024 marked the end of the road for traditional Partner Relationship Management (PRM) systems. A unified ecosystem ensures that both businesses and their partners can work more efficiently, minimizing friction and maximizing productivity.

Ecosystems 52

Ecosystems Collaboration Partnership management Legal 52

Impact

JANUARY 7, 2025

Beyond enhancing motivation and loyalty, they empower affiliates to align their efforts with evolving business objectives, creating a dynamic ecosystem where both parties thrive. Invest in scalable, transparent partnership management today to achieve stronger outcomes for both your business and your affiliates.

Ecosystems 59

Ecosystems Partnership management 59

Impact

DECEMBER 19, 2024

While influencers and affiliates may share goals, they need different management approaches to succeed. Research reveals key differences in partnership management styles: Traditional affiliates : These partners require minimal ongoing management, typically executing campaigns independently once onboarded with basic guidelines.

Channels and alliances 40

Channels and alliances Retail Collaboration Ecosystems 40