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This comprehensive guide explores the key elements of creating a successfulpartnership strategy, including key statistics, actionable business development plans, challenges, opportunities, and real-life examples. However, the journey to successfulstrategicpartnerships for businesses is not without its challenges.
What can brands do: Assess partner ecosystem to identify which partner types work best at each stage of the customer’s journey, then scale them for growth. Celebrate with deals all year: Our research indicates consumers postponed non-urgent or large purchases until Q3 and Q4 shopping events to take advantage of promotional pricing.
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