PartnerTap
JULY 1, 2024
Earlier this year I delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the five new co-selling leadership opportunities this creates within companies. If you missed it, here’s a recap of the shifting vendor and partner power dynamics that are accelerating the co-selling movement and why this is a once-in-a-decade career opportunity.
Jake Jorgovan
JULY 1, 2024
Finding the right B2B PPC agency can be overwhelming. Navigating through countless options often leaves businesses uncertain and hesitant. Top B2B PPC Agencies : A curated list of the 30 best-performing agencies. Industry Specializations : Discover which agencies excel in your specific industry. Key Services : Learn about the core PPC services these top agencies offer.
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PartnerTap
JULY 1, 2024
In May this year our CEO, Cassandra Gholston , delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the new opportunities this creates for co-selling. During this talk she identified five new co-selling leadership opportunities and roles that people in the room could step up for regardless of their level within their companies.
Jake Jorgovan
JULY 1, 2024
Are you struggling to leverage artificial intelligence in your marketing strategies? You're not alone. Many businesses find it challenging to integrate AI effectively without expert guidance. Fortunately, you're in the right place to discover how to enhance your marketing efforts using AI. In this article, you will find: A curated list of the top 30 AI marketing agencies.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
PartnerTap
JULY 1, 2024
TL/DR : The Co-Sell Quarterback is a very cool role emerging in companies with large partner ecosystems. A Co-Sell Quarterback gets to be very strategic and proactive, drive top-of-funnel co-selling conversations at scale, track and get credit for net new pipeline generated by each co-sell play. Over the next few articles we will dive into details about the new ecosystem and co-selling leadership roles emerging in companies that sell with and sell through their partner ecosystems.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
INSEAD Knowledge
JULY 1, 2024
In December 2022, the world watched in awe as Argentina’s Lionel Messi and France’s Kylian Mbappé lit up the World Cup final. Playing at a top international tournament for their national team is the pinnacle of any footballer’s career. But what happens when they returned to their club, where their teammates are often their rivals on the international stage?
SEO Magazine
JULY 1, 2024
Leveraging SEO GPT plays a key role in boosting your online reach across various platforms. This approach ensures that the content created isn’t only deep and helpful but also free from errors. It’s about making what you say matter and be easy to find by those who need it most. A solid strategy for attracting quality backlinks can lift your site higher in search rankings, bringing more eyes to your work.
Channel Insider
JULY 1, 2024
Natalia Scheidegger, CEO of Australia-based managed service provider 3rdmill, says Pax8 enabled her business “in every way” since partnering together one year ago. The partnership has changed the way she views distributor relationships and what to expect from them. The post Video: How 3rdmill Transformed As A Pax8 Partner In One Year appeared first on Channel Insider.
Frost & Sullivan
JULY 1, 2024
San Antonio, TX — July 1, 2024 — Frost & Sullivan recently analyzed the email security industry and, based on its findings, recognizes Hornetsecurity with the 2024 EMEA Company of the Year Award. Hornetsecurity is a leading provider of cloud-based email security solutions, offering advanced protection, effective compliance, and superior backup services for enterprises across Europe, the Middle East, and Africa, as well as worldwide.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Channel Insider
JULY 1, 2024
In an industry that is heavily powered by Microsoft and PC products and services, Techcierge stands out as an MSP that supports Mac and Google powered businesses. CEO Naaila Hossain says Pax8 recognizes Techcierge’s unique needs and knows how to support her, her team, and ultimately her clients. The post Video: How Pax8 Makes Techcierge Feel Included and Supported appeared first on Channel Insider.
Frost & Sullivan
JULY 1, 2024
SAN ANTONIO, TX. – July 9, 2024 – Frost & Sullivan assessed Industrial AI for heavy industry, and based on its findings, recognizes Vivity AI Inc. with the 2024 Global Entrepreneurial Company of the Year Award. The company offers industry-specific AI products with its data expertise in the heavy industry. It developed an end-to-end AI platform based on 3 pillars: Vivity Edge to identify and track processes, Vivity Analytics to analyze data and obtain actionable insights, and Vivity Studio to
Channel Insider
JULY 1, 2024
NinjaOne has introduced its inaugural channel program, signaling a new growth phase through partnerships with a heightened emphasis on cybersecurity, according to Joe Lohmeier, vice president of worldwide channel sales at NinjaOne. The new initiative, NinjaOne Now, aims to boost the company’s security growth by collaborating with more value-added resellers (VARs) alongside its established managed service provider (MSP) partners, explained Lohmeier.
Frost & Sullivan
JULY 1, 2024
By Gautham Hedge, Senior Research Analyst – Mobility Connected technologies are enabling cars to become extensions of customers’ digital lifestyle, even as they are unlocking a host of associated growth opportunities. One such beneficiary is automotive audio technology – basic audio, surround sound, and 3D audio – which, in North America alone, is set to grow from a $3.33 billion market in 2023 to $4.42 billion in 2030.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
ClearPoint Strategy
JULY 1, 2024
Find out how strategy executives utilize ClearPoint Strategy to streamline strategic management, planning, and execution across their organizations.
Jake Jorgovan
JULY 1, 2024
Finding the right full-service marketing agency can be overwhelming. Each claims to offer the best solutions, yet results often fall short. This article cuts through the noise to guide you directly to the top 30 full-service marketing agencies. Comprehensive List : Discover agencies renowned for their exceptional strategies and results. Diverse Industries : Whether you're in tech, healthcare, or retail, find agencies experienced in your sector.
ClearPoint Strategy
JULY 1, 2024
Discover how healthcare providers and hospitals enhance strategy management with ClearPoint, driving better outcomes and operational efficiency.
Frost & Sullivan
JULY 1, 2024
How are you adapting your technologies, infrastructure, and growth strategies to meet the demands of an AI-driven future? Recognizing the transformative potential of artificial intelligence (AI), businesses are rapidly embracing this technology to maximize operational efficiencies, understand customer behavior, and accelerate innovation. Machine learning (ML) and deep learning are at the forefront of this revolution, enabling organizations to analyze data, identify patterns, and derive actionabl
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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