Jake Jorgovan

OCTOBER 25, 2024

Knowing when to use paid media versus earned media – or paid media and earned media – can help you orient your marketing efforts toward more ROI. You just have to go about things strategically. Both play important roles in building brand awareness and driving customer engagement, but they serve different purposes and operate in unique ways. Paid media can provide immediate visibility and traffic, while earned media builds long-term trust and credibility.

Engineering 130

Engineering 130

Channel Insider

OCTOBER 25, 2024

Moovila, a leading AI-driven project automation platform for MSPs, recently announced its integration with Autotask PSA to bring real-time visibility, automated project timelines, and advanced project risk detection to Autotask customers. Moovila now offers three PSA integrations for MSPs, aims to automate workflows Moovila Perfect Project will now integrate natively with three major professional services automation (PSA) tools– ConnectWise PSA, HaloPSA, and Autotask PSA.

Engineering 102

Engineering Ecosystems 102

Jake Jorgovan

OCTOBER 25, 2024

Recruiting the right talent in healthcare, especially cardiovascular care, is essential for maintaining the well-being of your patients. Cardiovascular diseases are among the leading causes of death worldwide, which is why there is a constant demand for highly skilled professionals. Why Cardiovascular Disease Recruiters and Staffing Companies are Essential Specialized recruitment firms play a key role in connecting healthcare institutions with the right experts in cardiovascular care.

Partnering capability and readiness 130

Partnering capability and readiness Legal 130

Channel Insider

OCTOBER 25, 2024

vCISO platform vendor Cynomi recently announced the launch of its new vCISO Academy , an education and enablement resource hub for service providers interested in developing enhanced security offerings. The new academy is a collection of free resources available online. In a press release announcing the launch, Cynomi called the hub the first of its kind and touted tools, training and knowledge as the benefits to be found within it.

Utilities 99

Utilities 99

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Jake Jorgovan

OCTOBER 25, 2024

Knowing when to use paid media versus earned media – or paid media and earned media – can help you orient your marketing efforts toward more ROI. You just have to go about things strategically. Both play important roles in building brand awareness and driving customer engagement, but they serve different purposes and operate in unique ways. Paid media can provide immediate visibility and traffic, while earned media builds long-term trust and credibility.

Engineering 130

Engineering 130

Jake Jorgovan

OCTOBER 25, 2024

Choosing and implementing a new Human Resource Information System (HRIS) is a critical process that requires careful planning. Managing change during this time can make or break the success of the implementation. HR professionals often face resistance, confusion, and operational disruptions. Effective change management strategies can minimize these risks and ensure a smooth transition.

130

130

PSMJ Resources Blog

OCTOBER 25, 2024

PSMJ turned 50 this year. Throughout the year, we’ve been doing a lot of recognizing, reflecting…and some celebrating, too. It has been a chance to look back at so many of the “firsts” that we blazed for the AEC industry and look forward to what the industry will look like 50 years from now and how we can lead the way. Marking 50 years of PSMJ isn’t just about marking the passage of time or revenue growth or any number at all.

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98

Jake Jorgovan

OCTOBER 25, 2024

Unclaimed property compliance is a growing concern for businesses. Failure to manage it can lead to audits, penalties, and reputational damage. Building an effective unclaimed property compliance program is essential for minimizing risk. But how can companies stay ahead of complex regulations and reporting requirements? In this article, we’ll explore five proven strategies to help you create a robust compliance framework.

Collaboration 130

Collaboration 130

Channel Insider

OCTOBER 25, 2024

Security vendor Barracuda recently released the findings of their latest threat report, this time highlighting the growing prevalence of QR codes in phishing attempts through PDF documents emailed to would-be victims. QR codes new step in established phishing tool: business emails Barracuda’s researchers said they found over half a million examples of phishing emails containing QR codes directing to malicious links.

Engineering 84

Engineering 84

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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management

COO Alliance

OCTOBER 25, 2024

The role of the Chief Operating Officer (COO) is pivotal in driving the overall success of an organization. By optimizing business operations, aligning strategic objectives with day-to-day execution, and fostering a culture of efficiency and innovation, the COO serves as a critical link between the executive team and the operational workforce. Effective COOs possess a unique blend of strategic thinking, operational expertise, and strong leadership abilities.

Collaboration 52

Collaboration 52

CGS

OCTOBER 25, 2024

10/25/2024 In an interview with CIO Online, CGS's global CIO John Samuel highlights the company's focus on maximizing existing IT resources while selectively investing in technologies that drive client outcomes and growth. He agreed with Gartner’s broader market trends of increased investment, particularly in AI and automation, noting that CGS has seen rising demand for AI-driven solutions to address complex challenges and enhance operational efficiency.

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Frost & Sullivan

OCTOBER 25, 2024

By Thirumalai Narasimhan, Industry Analyst – Mobility Software-defined vehicles (SDVs) are revolutionizing the automotive industry, shifting the focus from mechanical features to software-driven innovations like driver assistance, connectivity, and convenience services. As electrification, autonomous driving (AD), shared mobility, and connectivity converge, OEMs are transitioning from traditional vehicle architectures to software-centric designs.

Collaboration 52

Collaboration Strategic partnership Utilities Ecosystems 52

CGS

OCTOBER 25, 2024

10/25/2024 Cathy Jooste shares her insights with Nearshore Americas on the need for innovative engagement strategies in remote work environments, noting that flexibility and inclusion are essential for attracting and retaining talent in nearshore operations.

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52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Impact

OCTOBER 25, 2024

Imagine biting into a slice of cake from your favorite bakery. You expect that familiar burst of flavor, but instead, you’re met with staleness. In an instant, your trust wavers. This scenario mirrors what happens when influencer recommendations fall flat—consumer trust can crumble just as quickly. In influencer marketing, authenticity is the secret ingredient that keeps your audience coming back for more.

Collaboration 52

Collaboration 52

Impact

OCTOBER 25, 2024

Do you know what your customers really want? If you’re not collecting customer feedback, you’re guessing. Businesses that don’t capitalize on the voice of the customer are literally leaving money on the table. Customers with positive experiences are more likely to recommend your brand to others and become repeat customers. As 82 percent of consumers trust peer recommendations over brand messages, actively sourcing customer feedback lets you mold brand perception and build loyal

Utilities 40

Utilities 40