How to Build a Podcast Marketing Strategy for 2024: 10 Key Tactics
Jake Jorgovan
OCTOBER 14, 2024
Podcasting continues to grow rapidly, with an estimated 504.9 million listeners worldwide in 2024. This surge reflects a global shift toward on-demand audio, with podcast ad revenue projected to hit $4 billion by the end of the year. A marketing strategy is necessary to cut through the noise in this crowded space: Differentiate your content. Expand reach across platforms.
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