Mon.Oct 14, 2024

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How to Build a Podcast Marketing Strategy for 2024: 10 Key Tactics

Jake Jorgovan

Podcasting continues to grow rapidly, with an estimated 504.9 million listeners worldwide in 2024. This surge reflects a global shift toward on-demand audio, with podcast ad revenue projected to hit $4 billion by the end of the year​. A marketing strategy is necessary to cut through the noise in this crowded space: Differentiate your content. Expand reach across platforms.

Utilities 130
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10 resourceful ways corporates can help

Stellar Partnerships

Consumer confidence is bumpy right now. Recent Roy Morgan research shows that 53% of Australian families think they are worse off than this time last year. Corporate profits are still below their pre-pandemic level and budgets are being adjusted accordingly. It’s frustrating to hear from corporate partners ‘we’ve got no budget’- especially when some CEOs are still flying by private jet.

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5 Ways to Measure and Maximize the ROI of AI Consulting

Jake Jorgovan

Artificial intelligence (AI) consulting is a major investment. To ensure it delivers value, businesses must measure and maximize its ROI. However, traditional ROI metrics don’t always capture the full impact of AI solutions. This article reveals five key strategies to accurately measure and optimize the ROI of AI consulting services. Learn how to align AI initiatives with business objectives, track performance indicators, and drive higher returns on your technology investments.

Utilities 130
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Video: VXIT CXO Hopes New Book Will Demystify IT Managed Services

Channel Insider

In Part 2 on this Channel Insider: Partner POV interview featuring Paul Vedder Jr., the CXO of managed service provider VXIT talks about his new book “Vision & Execution: Empowering Personal Growth and IT Excellence.” Vedder explains his reasoning for writing the book was to help business owners better understand managed services, as well as help others in his industry find success as providers of managed services and solutions through stories of his own personal growth journey.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Top 10 Orthopedic Surgeon Recruiters, Locum Tenens, Staffing Companies, Headhunters, & Search Firms

Jake Jorgovan

For medical facilities, finding the right talent for orthopedic surgery is a constant challenge. Orthopedic surgeon recruiters, locum tenens agencies, and staffing firms play an important role in matching top medical talent with institutions in need. Orthopedic surgery requires highly specialized professionals and recruiting firms can simplify the process for hospitals and clinics.

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Top 8 Strategic Imperatives Shaping the Future of Digital Forensics

Frost & Sullivan

The role of digital forensics has evolved from a niche discipline to a central pillar of modern cybersecurity, enabling organizations to navigate an increasingly complex and hostile digital landscape. With the rapid advancements in quantum computing threatening traditional encryption methods, and artificial intelligence (AI) unlocking new capabilities in cyber threat detection , the stakes have never been higher.

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How to launch a branded podcast that builds your audience (and your brand)

Impact

According to Jacobs Media’s Techsurvey 2023 , podcast listenership reached an all-time high, with 33 percent of respondents listening at least once a week—up from 21 percent in 2019. This 12 percent growth highlights the rising popularity of podcasts as a go-to source for entertainment, education, and news. More listeners mean greater opportunities to connect, share stories, and expand your brand’s reach.

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Scala AI City: A huge bet in the future of Artificial Intelligence in Brazil

Frost & Sullivan

Scala Data Centers is taking a bold step into artificial intelligence (AI) with the announcement of Scala AI City, a massive data center campus planned for Rio Grande do Sul. This ambitious project, announced in September 2024 with the state government, aims to establish Brazil as one of the leaders in AI technology, leveraging the country’s abundant renewable energy resources.

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Maximizing Efficiency and the Critical Role of Effective Business Operations

COO Alliance

The importance of effective business operations Effective business operations are the backbone of any successful organization. When operations are streamlined and optimized, the entire organization benefits from increased efficiency, improved productivity, and enhanced profitability. At the heart of effective business operations is the ability to align operational processes with the company’s strategic objectives.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Overcoming Competition in Space: Innovations, Sustainability and Policy Changes

Frost & Sullivan

The space industry is witnessing rising competitive intensity. Micro, small, and medium-sized enterprises (MSMEs) are driving transformation through cutting-edge space innovations like additive manufacturing and in-space servicing, assembly, and manufacturing (ISAM). These disruptive technologies are enhancing sustainability by reducing waste and improving efficiency in orbital operations.

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Industrial Heat Pumps: A Key Driver for Decarbonising Industrial Heat in the Industrial Electrification Era

Frost & Sullivan

Unlocking opportunities that exist at higher temperatures will be key to future growth London, 14th October 2024 — The need to reduce the demand for fossil fuels in industrial applications is driving investment in decarbonised solutions such as heat pumps. Coinciding with a rising share of renewables, the technology has gained momentum as a robust choice for achieving a more sustainable level of industrial development.

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Which IoT Best Practices Are Unleashing New Prospects in Connected Cars and Mobile Health (mHealth)?

Frost & Sullivan

The global Internet of Things (IoT) landscape is constantly changing as it overlaps with multiple segments like mobility, healthcare, energy, supply chain, manufacturing, logistics, and many others. This is helping technology start-ups and niche players to transform conventional IoT workflows and business models, thereby maximizing customer value, through future-proof automotive services and digital health technologies.

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AIMed 2024 Unveils Groundbreaking AI Track to Revolutionize Women’s HealthTech

Frost & Sullivan

San Antonio, TX – Oct. 14th – Frost & Sullivan is proud to announce that Reenita Das, Partner and Senior Vice President of Healthcare & Life Sciences, will co-chair the highly anticipated AIMed 2024 Global Summit. The event, held from November 17 – 19, 2024, 2024, will bring together healthcare leaders and AI innovators from across the globe at Caribe Royale Orlando to discuss the transformative impact of artificial intelligence in healthcare and Women’s HealthTech.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten