Mon.Mar 11, 2024

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7 hot tips for cause marketing success

Stellar Partnerships

Everything 1980s is back in fashion – shoulder pads, big hair, bold colours, Rick Astley. I should never have cleaned out my closet, as my wardrobe would now be ‘vintage’ and not daggy. During the 1980s and 1990s cause marketing became the new way of corporates and non-profits working together. We were drowning in a sea of fuchsia from the Pink Ribbon campaigns around the world.

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The Bespoke Business Model: Developing Your Own Marketplace Platform

Binfire Collaboration Blog

In today’s digital age, the concept of custom marketplace development has revolutionized the way businesses operate and connect with consumers. These platforms act as intermediaries, facilitating transactions between buyers and sellers in various industries. From e-commerce giants like Amazon and eBay to niche platforms catering to specific services or products, marketplaces have become an integral part of the modern business landscape.

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Dell/Nokia Alliance Aims to Advance Telecom Cloud, 5G Adoption

Channel Insider

Dell and Nokia have joined forces to propel the advancement of telecom cloud infrastructure and accelerate the adoption of private 5G networks. This collaboration leverages the combined expertise and solutions of both companies to push forward the development of open network architectures and enhance private mobile connectivity. Their latest initiative builds upon previous collaborations aimed at delivering an open ecosystem cloud RAM.

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Exploit Your Two Greatest Advantages in Retaining Clients

Vantage Partners

Retaining clients you have already won is critical to any successful growth strategy. But it can be a challenge, even for the best of us.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Accelerating cash flow with automation: Your guide to closing invoices quicker

PSMJ Resources Blog

Are your finance operations mired in manual data entry and paper trails? For the architecture, engineering, and construction (AEC) industries, where transparency and efficiency are as crucial as accuracy and precision in projects, automating your accounts receivable (AR) and accounts payable (AP) processes is how you can shorten the time it takes to close or process invoices.

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Creators, here’s why you didn’t get accepted to that brand campaign

Impact

Have you ever faced the sting of rejection from a brand campaign you felt hyped to work on? It’s a tough pill to swallow. You’ve done the work, and your content is on fire, yet you get that “thanks, but no thanks” email. It’s not just a hit to your inbox but to your confidence. Multiple factors could lead to your pitch failing to land, ranging from misaligned brand values to overlooked details.

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Are you navigating the complexities of regional power industry dynamics?

Frost & Sullivan

Frost & Sullivan’s Energy webinar series delved into the topic, ‘ Key Regional Power Industry Dynamics Driving Global Investment.’ Led by industry experts, the session highlighted on the latest investment megatrends impacting key regional power industries, including generation, grids, energy storage, and deep energy decarbonization. The panel included Jonathan Robinson, Growth Expert and VP of Research at Frost & Sullivan; Lucrecia Gomez, Growth Expert and Research Director at Fros

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Top 10 AI (Artificial Intelligence) Recruiters, Staffing Agencies, Headhunters, & Search Firms

Jake Jorgovan

AI (Artificial Intelligence) has quickly become a cornerstone for innovation and growth. As industries across the board scramble to integrate AI into their operations, the demand for skilled professionals who can navigate this complex field has skyrocketed. This surge has given rise to a specialized niche within the recruitment sector, dedicated to connecting businesses with the best AI talent.

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Are you elevating occupant comfort and safety with smart HVAC systems?

Frost & Sullivan

Frost & Sullivan’s Homes and Buildings webinar series explored the theme ‘ How do Smart HVAC and Digital Services Impact Occupant Comfort and Safety?’ Facilitated by industry experts, the session highlighted how smart HVAC (heating, ventilation, and air conditioning) systems, sensors, and automation are optimizing indoor environments, alongside digital services enhancing user convenience and well-being.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Are you leveraging digital technologies to drive sustainability in manufacturing?

Frost & Sullivan

Frost & Sullivan’s Manufacturing webinar series delved into the topic ‘ Sustainable Manufacturing in the Digital Era: Integrating Machinery and Processes.’ Led by industry experts, the session highlighted the utilization of digital technologies to streamline operations, reduce environmental footprints, and promote long-term economic sustainability.

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Secureworks Earns Frost & Sullivan Competitive Strategy Leadership Award in the Global Extended Detection and Response Market

Frost & Sullivan

SAN ANTONIO, TX. – March 11, 2024 – Frost & Sullivan has today announced that it has honored Secureworks ® (NASDAQ: SCWX), a global leader in cybersecurity, with the 2024 Global Competitive Strategy Leadership Award in Extended Detection and Response (XDR). Following an independent assessment of the global XDR market, Frost awarded the accolade to Secureworks based on its strategy effectiveness and execution, competitive differentiation, and customer experience.

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Are you aware of the coming transformation in precision health? Has your growth team identified the right growth opportunities to capitalize on this transformation?

Frost & Sullivan

The realm of precision health is currently experiencing a profound shift, as it integrates radiology, pathology, and genomics to redefine diagnostics and propel precision medicine forward. This integration is offering unprecedented clarity into disease states, facilitating personalised interventions that address the underlying causes of ailments. Central to this evolution are also liquid biopsy (LBx) and genetic testing, emerging as key components in the diagnostic landscape.

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Forcepoint Awarded Frost & Sullivan’s 2023 Global Company of the Year Award for Pioneering the Data Loss Prevention Industry

Frost & Sullivan

San Antonio, TX — March 11, 2024 — Frost & Sullivan recently researched the data loss prevention (DLP) industry and, based on its findings, recognizes Forcepoint with the 2023 Global Company of the Year Award. Forcepoint is a global leader in data-first cybersecurity, offering comprehensive solutions designed to protect users, data, and networks against the latest cybersecurity threats in the digital age.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten