Wed.Oct 16, 2024

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In life, as in partnering.

Partner Path

10 Great Quotes to Inspire You In our August webinar , John Schwan , Head of Partner Sales, North America, at Synopsys , was on fire with great quotes about being successful in partnering. In no particular order, are his pearls of wisdom.

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Paid Media ROI: Measure & Maximize for Successful Advertising Campaigns

Jake Jorgovan

If you’re doing some kind of advertising for your brand, you need to ensure that every dollar spent on that advertising generates tangible results. That’s why you first need to understand paid media ROI. Without a clear grasp of how to measure that ROI, you risk wasting resources on campaigns that don’t drive real growth. You’re on the right page, though.

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What Motivates Companies to Act Responsibly

INSEAD Knowledge

Business leaders faced significant ethical challenges during the Covid-19 pandemic. Pharmaceutical companies stood at the centre of the storm, developing vaccines in record time while balancing the immense pressure to maximise profits while saving lives. Yet, not all companies responded in the same way when it came to distributing vaccines fairly across the world.The Covid-19 pandemic was an unprecedented crisis.

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Paid Media ROI: Measure & Maximize for Successful Advertising Campaigns

Jake Jorgovan

If you’re doing some kind of advertising for your brand, you need to ensure that every dollar spent on that advertising generates tangible results. That’s why you first need to understand paid media ROI. Without a clear grasp of how to measure that ROI, you risk wasting resources on campaigns that don’t drive real growth. You’re on the right page, though.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Blue Mantis Partners with HYCU for Cloud & SaaS Data Protection

Channel Insider

Managed services, cybersecurity, and cloud solutions provider Blue Mantis recently announced a strategic partnership and integration agreement with HYCU, Inc., a growing company for modern data protection for on-prem, cloud services, and SaaS. The partnership will allow Blue Mantis clients using AWS, Azure, and Google Cloud , as well as other SaaS platforms, to instantly identify and backup their cloud and SaaS applications, determine vulnerabilities, and remediate compliance gaps.

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Atturra Addresses Rumours Of Major New Zealand Acquisition

Channel Insider

Atturra, one of Australia’s leading advisory and technology solutions providers, has been on an aggressive acquisition spree over the past two years. It has now confirmed that it is in talks to acquire Aotearoa New Zealand’s Plan B from The Growth Fund, but these talks are, to date, “incomplete.” Plan B would be a major acquisition for Atturra, which had been largely focused on the Australian market previously.

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What is the Dead Internet Theory and What Will the Future of Search Be?

SEO Magazine

The Dead Internet Theory suggests that much online content and engagement might not be human-generated but AI-generated. Picture this: you’re scrolling through social media, unaware that AI algorithms are crafting the very stories you’re reading, pulling the strings from behind the scenes. Internet curiosities like shrimp Jesus memes might grab our attention, but they’re just the tip of the iceberg.

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Video: What To Do Before Selling Your MSP Business

Channel Insider

With two decades of experience in IT as a business owner and managed service provider, Nancy Henriquez says the minute you start your business is also when you should be preparing it to sell. In this episode of Channel Insider: Partner POV, Henriquez shares her evolution from a break/fix business owner to a full blown MSP and what she’s learned along the way.

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Anne’s Professional Positivity Impacts People’s Lives

Market Source Inc

In her 10 years at MarketSource, Anne Cortez-Teed has worked for both our retail and commercial divisions, giving her a rare set of skills to share. Her aim? To be a bright spot in someone’s day. The post Anne’s Professional Positivity Impacts People’s Lives appeared first on MarketSource.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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1NCE Awarded Frost & Sullivan’s 2024 Global Customer Value Leadership Award for Revolutionizing Internet of Things Connectivity

Frost & Sullivan

San Antonio, TX — October 16, 2024 — Frost & Sullivan recently researched the global cellular IoT connectivity industry as part of an annual marketplace review, and based on its findings, recognizes 1NCE with the 2024 Customer Value Leadership Award. 1NCE delivers an effective and affordable long-term software platform for low-data IoT connected devices.

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A Checklist for Successfully Implementing a Back-to-Office Policy

TRG Blog

In the wake of remote work becoming the norm for many organisations, the transition back to office-based work can be challenging. A well-thought-out back-to-office policy is crucial for ensuring a smooth return and maintaining employee satisfaction.

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Government Support, Increasing Investments, and Charging Infrastructure Development Underpin the Rise of India’s Electric Two-Wheeler (e2W) Market

Frost & Sullivan

Strategic partnerships, infrastructure expansion, battery swapping, battery-as-a-service (BaaS) initiatives, and a focus on innovation and affordability will spark boom in India’s e2W market. India’s electric two-wheeler (e2W) market has experienced remarkable growth in recent years, driven by government support and a shift toward sustainable transportation.

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How to Identify Key performance indicators (KPIs) for measuring business operations

COO Alliance

Measuring the effectiveness of business operations is essential for driving continuous improvement and achieving organizational goals. COOs rely on a range of key performance indicators (KPIs) to track progress, identify areas for optimization, and make data-driven decisions. One of the most commonly used KPIs in business operations is productivity.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Global OEMs’ Connected, Autonomous, Shared, and Electric (C.A.S.E.) Strategies to be Driven by Technology Advances, Sustainability Imperatives, and Strategic Partnerships

Frost & Sullivan

Leading automakers are tailoring C.A.S.E. strategies to accommodate regional dynamics, while accelerating the transition to a sustainable, efficient, and consumer-focused mobility ecosystem. Global automakers are pursuing Connected, Autonomous, Shared, and Electric (C.A.S.E.) strategies, adapting to regional priorities and challenges while simultaneously leveraging these strategies to shape a sustainable, efficient, and consumer-focused mobility ecosystem.

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Compelling business case for partnerships 

Remarkable Partnerships

I am passionate about corporate-charity partnerships because of the positive impact they make on the world. They also deliver significant benefits for the company and the charity. A great example is the partnership between Fever Tree and Malaria No More. They have partnered together since 2013 to save millions of lives from malaria. This partnership is hugely beneficial for Fever Tree because it helps them stand out from their competitors, and it makes their colleagues feel proud to work for a p

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Is Your Organization Ready to Harness the Full Potential of the Industrial Metaverse in Non-Destructive Testing?

Frost & Sullivan

In the rapidly evolving landscape of Mechanical Test , the Industrial Metaverse has emerged as a groundbreaking force with the potential to transform the future of non-destructive testing (NDT). By integrating digital twins, artificial intelligence (AI), augmented reality (AR)/virtual reality (VR), and robotics, the Industrial Metaverse is revolutionizing inspection processes, enhancing operational efficiency, and driving significant advancements in workforce training.

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New Hires Are Set Up to Fail and Here's Why

TRG Blog

Starting a new job can be both exciting and daunting. For many newcomers, the transition into a new company is often rife with fear and anxiety. These fears can stem from various sources, such as concerns about the unknown work culture , forming relationships with colleagues, or meeting performance expectations.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Is Your Organization Positioned to Capitalize on Emerging Growth Opportunities in Technology Convergence?

Frost & Sullivan

Technological convergence is rapidly transforming industries, merging advancements in artificial intelligence (AI), robotics, nanofabrication, and second-skin diagnostics. This convergence is unlocking multi-billion-dollar growth opportunities across healthcare, manufacturing, and smart infrastructure. As industries evolve, businesses must adopt cross-functional innovations to stay ahead.

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How Stock Traders Manage and Organize Information Effectively

Binfire Collaboration Blog

Stock trading is one of the most exhausting jobs, especially if you’re a short-term trader. People working in this industry have to make decisions on a daily basis and find “winners” with limited financial data. Not only does this require a great physical and mental commitment, but it also requires a certain level of organization. Professionals use various systems to manage information for different markets and stocks.

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Why more brands are harnessing the power of personal recommendation

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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Ameresco Earns Frost & Sullivan’s 2024 Company of the Year Award for the Energy Services Industry

Frost & Sullivan

San Antonio, TX — October 16, 2024 — Frost & Sullivan recently researched the Energy Services industry and, based on its findings, recognizes Ameresco , Inc., (NYSE: AMRC), with the 2024 Company of the Year Award. Ameresco is a well-positioned cleantech integrator and renewable energy asset developer offering a broad solution portfolio to accelerate decarbonization, improve infrastructure resiliency, and maximize customer cost savings.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu