PartnerTap
JULY 10, 2023
Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.
Peter Simoons
JULY 30, 2023
In the realm of strategic alliances, there are two types of executives in the business world, those who truly understand alliances and those who do not. The first group is supportive, collaborative, and comprehends the importance of a triple-win in alliances. However, it is the second group that often poses the greatest challenge and frustration for Alliance Managers.
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PartnerTap
JULY 11, 2023
Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.
Stellar Partnerships
JULY 23, 2023
Did you have a Rubik’s cube when you were little? I have two big brothers and not one of us could solve it correctly. My middle brother would pop the pieces out and then put them back in, so the cube looked solved. I had a different strategy – peel the stickers off and stick them back on in the places that I wanted. I’d stick a few but mainly just to get one side done.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Partner Path
JULY 26, 2023
Get busy crafting compelling answers to these partner questions. By now you all know I love data. I love that facts and figures give us insights and trends to change what we’re doing to be better. But you might not know I’m also a math and science geek. An original STEM girl. And that’s why when Anu Bulusu , my guest on April’s webinar, combined data and math and the importance of the partner experience, I knew I found a kindred spirit.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Frost & Sullivan
JULY 26, 2023
SAN ANTONIO – July 27, 2023 – Frost & Sullivan recently researched the Malaysian biosimilars industry and, based on its findings, recognizes Duopharma Biotech Berhad (Duopharma Biotech) with the 2022 Malaysian Company of the Year Award. Duopharma Biotech delivers accessible and affordable healthcare to the Malaysian population by leveraging biosimilars, which are scientifically approved alternatives to drugs derived from biological sources.
Peter Simoons
JULY 2, 2023
“ Trust arrives on foot, but leaves on horseback ” – this saying, attributed to Johan Thorbecke, the Dutch politician who played a role in establishing our country’s first constitution in 1848, encapsulates the essence and fragility of trust. Although the quote originates from a different era, where travel methods weren’t the same as those used nowadays, it remains relevant in today’s fast-paced environment.
PartnerTap
JULY 31, 2023
Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the other work they’re doing to make their co-sell transformations successful. Their co-sell initiatives are way bigger than our co-sell automation technology.
Stellar Partnerships
JULY 31, 2023
The world is overflowing with polarised views and opposing sides. Vote yes vs no. Rich vs poor. Disadvantaged versus privileged. Climate deniers versus science. I could make this list go on and on. The challenges we face, from climate change denial to social and economic equality, demand that we transcend our differences and work together for a common purpose.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Partner Path
JULY 6, 2023
A points-based partner program is daunting but the benefits are worth it. If you are looking to engage a wide variety of partner types (consultants, agencies, systems integrators, software vendors, cloud solution providers, managed service providers), consider shifting from a legacy levels-based program (silver, gold, platinum) to a partner program that recognizes and rewards partners for their activities throughout the customer success lifecycle.
Collaboration LLC
JULY 28, 2023
As a business consultant, I've had countless discussions with fellow entrepreneurs desperate for a break but hesitant to take vacations from fear it will negatively impact their businesses. However, based on my own experience and the experiences of many clients, I've discovered that vacations are not only crucial for your wellbeing and ability to lead well, but they actually have the potential to strengthen your team and further the growth of the organization.
Frost & Sullivan
JULY 24, 2023
SAN ANTONIO – July 25, 2023 – Frost & Sullivan recently researched the Malaysian halal pharmaceutical industry and, based on its findings, recognizes Duopharma Biotech Berhad (Duopharma Biotech) with the 2022 Malaysian Company of the Year Award. Duopharma Biotech aims to produce safe, effective, and high-quality Halal products for all consumers and set the standard for the Malaysian pharmaceutical industry.
Peter Simoons
JULY 16, 2023
A few years ago, I encountered a problem with a dripping water tap. Armed with the necessary tools and a spare rubber, I confidently turned off the main water supply, disassembled the tap, and replaced the worn-out rubber responsible for the incessant dripping. However, much to my surprise, when I turned the main supply back on, the tap started gushing water as if it had a mind of its own!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
PartnerTap
JULY 10, 2023
Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.
Stellar Partnerships
JULY 16, 2023
The latest trend is for ‘soft parenting’, which involves letting kids explore their emotions and make choices based on internal willingness. The kids behind me on the flight to Hong Kong were fully expressing their feelings by climbing over the seats and terrorising the flight attendants. It didn’t help that their parents had checked themselves into business class and left the supervision to airline staff and other passengers back in cattle class.
INSEAD Knowledge
JULY 18, 2023
History is filled with tales of courageous and decisive heroes. Individuals like Julius Caesar and Winston Churchill, for instance, have led from the front to guide their people through adversity and achieve ultimate success. This myth building is especially prominent in the business sector, with stories of inspiring CEOs parachuting in to rescue and revive troubled organisations.
Vantage Partners
JULY 24, 2023
Going Global: Alliance Management’s Key Role in a Global Product Launch, originally published in ASAP's Strategic Alliances Quarterly, Q1 2023.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
CenterPoint Group
JULY 12, 2023
Find out how domestic sourcing procurement through GPOs helps you support domestic suppliers and boost the national economy while saving money and time.
Channel Insider
JULY 24, 2023
New research from ISG suggests that organisations across the Asia-Pacific region are turning to partners to handle their IT, and cloud spending is taking a hit. The Asia-Pacific ISG Index , which measures outsourcing contracts of a minimum annual contract value of US $5 million or more, saw the market for cloud-based XaaS fall to US $2.9 billion, which is a 28% decline for the quarter and the lowest it has been since the third quarter of 2020.
PartnerTap
JULY 11, 2023
Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.
Stellar Partnerships
JULY 9, 2023
In an era where sustainable practices are gaining prominence across industries, Cobram Estate, an olive oil company, stands as an Australian success story. While their brand may not be the most well-known, I’m betting that just like me, you have a bottle of their olive oil in your pantry. To shed light on their sustainability and partnership efforts, we had the opportunity to speak with Justin, the Sustainability Manager at Cobram Estate Olives.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
IBM Business Partners
JULY 24, 2023
If you read some of my earlier blog posts , you know that I automated the setup (onboarding) for workshops and hackathons. Thus far, running my Terraform scripts to deploy resources and privileges meant allowing access to them. Thanks to a (relatively) new IBM Cloud security feature called time-based restrictions , I can decouple the deployment process from when access is possible.
Vantage Partners
JULY 24, 2023
Going Global: Alliance Management’s Key Role in a Global Product Launch, originally published in ASAP's Strategic Alliances Quarterly, Q1 2023.
TRG Blog
JULY 31, 2023
How did our interns discover TRG International and our global, hybrid internship program ? To find the answer, we decided to delve deeper and interview a few of them. Through these conversations, we were able to categorise their responses into three distinct types.
Channel Insider
JULY 26, 2023
MSP customer profiles are structured documents that help managed service providers collect, record, and organize important customer information. They enable MSPs to develop an overview of their target clients’ characteristics, behaviors, and preferences. With this information, MSPs understand their leads much better and can align their marketing and sales strategies to better serve them.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
PartnerTap
JULY 10, 2023
Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.
Stellar Partnerships
JULY 2, 2023
“When someone needs a life raft, don’t try to sell them a yacht” Taki France The humble BandAid is much maligned. BandAid solutions are seen as short term and ineffective. But if you’ve ever had a hangnail, which catches on your clothes and makes your finger sore all day, then a BandAid is exactly what you need. When you’re talking with corporate prospects, you’ll find a big spectrum of needs and ambitions.
IBM Business Partners
JULY 26, 2023
AI tools like ChatGPT are grabbing headlines, but other AI techniques and tools specifically designed for enterprises are quietly helping companies meet their sustainability goals. Classic AI is already being used widely today in various use cases, and generative AI is evolving rapidly to address new classes of use cases. I previously led technical teams that helped customers with their AI implementations.
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