Magnetrix
APRIL 6, 2023
Is it really a lack of partner engagement in your portal? Or is it a case of unengaged vendors who don’t set up the partner for success in the portal, combined with poor portal functionality ? TL;DR: Partner portals are not dead. But why are partners not using your portal or logging in? Because partner engagement with your portal starts with the partner experience (PX) you give them.
PLM Alliances
APRIL 4, 2023
Technology firms must establish strong partnerships to drive growth and expand their market presence in today's competitive landscape. An effective partner sales enablement strategy fosters these partnerships and ensures mutual success. In this article, we will explore the key elements of a successful partner sales enablement strategy in depth, including the importance of content, the power of systems, keeping the barrier low for partner entry, understanding points of differentiation, addressing
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INSEAD Knowledge
APRIL 5, 2023
Top management teams often find it difficult to agree on a course of action for their firm. Whenever we participate in firm strategy retreats, we see managers grappling with collective decisions. After weeding out inferior strategic alternatives, they are left with a set of promising but mutually exclusive options, and often struggle to make a call.
Mindmatrix
APRIL 5, 2023
Measuring the performance of your partner marketing initiatives helps you understand where the gaps lie in your partner marketing process so you can fix them. For example, learning that a particular joint-marketing webinar didn’t meet the targeted number of sign-ups or a certain email marketing campaign didn’t get the desired open rates, could mean that there’s a problem with the content or the lead list used in the campaign.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Chameleon Sales
APRIL 6, 2023
When considering business growth strategies, the first question many ask is, How can we get new clients? But have you calculated your company’s cost of new client acquisition versus client retention? Research has found that: Acquiring a new customer can cost 6 to 7x more than retaining a current one. ( Zippia ) A 5% increase in customer retention can boost profits by more than 25%!
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Channel Insider
APRIL 3, 2023
What users once expected of MSPs was relatively simple. Offerings were typically managed backup or desktop management. On the backup side, the MSP would provide software-as-a-service (SaaS) offerings to their clientele. The MSP would ensure backups were successfully completed; recovery could take place efficiently; and deal with all of the underlying plumbing, software updates, and management.
TRG Blog
APRIL 3, 2023
Artificial intelligence (AI) is revolutionising the manufacturing industry. From predictive maintenance to quality control, supply chain optimisation, and autonomous robots, AI is being used in a variety of applications to improve the manufacturing process.
Frost & Sullivan
APRIL 5, 2023
SAN ANTONIO, TX. – April 5, 2023 – Frost & Sullivan ’s recent assessment of the managed SD-WAN services, ethernet services, and overall network services landscape in the US led to it granting AT&T the 2022 North American Market Leadership Award in the managed SD-WAN industry, the 2022 US Market Leadership Award in the wholesale carrier ethernet services industry, and the 2022 US Company of the Year Award in the network services industry.
Partnership on AI
APRIL 7, 2023
Share Our Blog / Blog Announcements Responsible Generative AI. Let’s get started … PAI Staff April 7, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> At their best, we can choose to use new technologies to make our lives richer and our communities stronger. We can develop them to enable new avenues for connection, learning, and creativity.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Channel Insider
APRIL 5, 2023
Achieving AWS MSP status isn’t easy. It requires an ongoing commitment to technical capabilities and an external audit to demonstrate business health. Australian MSP Datacom was one of the first companies globally to be accepted into the program. It has now renewed its status for the eighth time. “The AWS MSP Partner Program recognises and validates AWS partners like Datacom with a proven track record and experience, who provide end-to-end AWS solutions to customers at any stage of the cloud jou
Tackle.io
APRIL 4, 2023
Well into my 4th year at Tackle and every day it still feels like we’re just getting started. With more than 550 software companies relying on our platform to help them drive revenue via low-cost, high-value cloud partnerships with the likes of AWS, Microsoft, and Google Cloud, you’d think the message would be loud and clear to the entire software-selling community: Cloud is where the MONEY is at!
Planview Blog
APRIL 6, 2023
Last month, Planview released the inaugural 2023 Project to Product State of the Industry Report , and it is well worth the read. It examines anonymized data from over 3600 value streams, representing over 38K individuals across the value chain from ideation to value. To my knowledge, we are the only organization with access to such a large and complex value stream data set.
Partnership on AI
APRIL 6, 2023
Share Our Blog / Blog PAI Is Collaboratively Developing Shared Protocols for Large-Scale AI Model Safety PAI Staff April 6, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Knowing the effects any new technology will have on the world is critical to using it safely. Today, however, our understanding of AI’s impact is being outpaced by the rapid advancement of large-scale models.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Impact
APRIL 6, 2023
The post Why content creators are taking the centre stage in influencer marketing appeared first on impact.com.
Tackle.io
APRIL 5, 2023
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TRG Blog
APRIL 5, 2023
Artificial Intelligence (AI) has been a buzzword for several years, and that is without reason. AI has the potential to revolutionise the way businesses operate, making them more efficient, productive, and competitive.
Borgman Capital
APRIL 4, 2023
Brent Adam Matthew Pikus MILWAUKEE – (APRIL 4, 2023) – Milwaukee private equity firm Borgman Capital today announced the promotion of Brent Adam to managing director and partner, and Matthew Pikus to senior associate. The promotions were effective January 1, 2023. “Brent and Matthew each bring a unique skillset to the team and are instrumental to our success.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Impact
APRIL 5, 2023
The post Les Cas d’Or du Performance Marketing Awards appeared first on impact.com.
Tackle.io
APRIL 5, 2023
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Market Source Inc
APRIL 4, 2023
No two customers are alike, and no customer journey is linear. Segment your customers to gauge their needs and pain points and deliver relevant, personalized experiences at every touchpoint. The post Why Customer Segmentation Matters for Customer Success appeared first on MarketSource.
Frost & Sullivan
APRIL 4, 2023
major transformations are occurring in the global lubricants industry In early March 2023, The Saudi Arabian Oil Company (Aramco) announced the completion of the acquisition of the global products business of Valvoline Inc., for $2.65 billion. Background Dhahran, Saudi Arabia-based Aramco completed the acquisition of Valvoline’s Global Products unit in March 2023.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Dinkel Business Development
APRIL 3, 2023
Today, Jim’s journey begins on a high note. The world is his oyster; You see, he’s a young entrepreneur that’s helping his two new clients with their content marketing strategy (not too shabby.) And with a bachelor's degree and certifications under his belt, he’s confident and hungry to say the least, ready to take on the world. To Jim, engagement is about increasing viewership of an organization's social media posts and their reactions to those posts, while trying to reach the biggest audience
Tackle.io
APRIL 4, 2023
Well into my 4th year at Tackle and every day it still feels like we’re just getting started. With more than 550 software companies relying on our platform to help them drive revenue via low-cost, high-value cloud partnerships with the likes of AWS, Microsoft, and Google Cloud, you’d think the message would be loud and clear to the entire software-selling community: Cloud is where the MONEY is at!
Impact
APRIL 3, 2023
According to Digiday and impact.com research , 57 percent of commerce content publishers need to do more with what they have this year. Mining your affiliate tracking data for optimization opportunities allows you to expand your program without much additional investment. This data tells you: How your content performs How to optimize your program strategy Most affiliate networks provide insight into sales, commissions, clicks, and order information.
PLM Alliances
APRIL 1, 2023
In today's rapidly evolving tech industry, sales and marketing teams must be agile, adaptable, and efficient to drive revenue growth. This is where Revenue Operations (RevOps) comes into play – a strategic approach that aligns sales, marketing, customer success, and operations teams to improve go-to-market efficiency and effectiveness. Senior sales and marketing leaders in software and hardware manufacturing companies can leverage RevOps to optimize their processes, minimize friction, and unlock
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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