Sat.Aug 26, 2023 - Fri.Sep 01, 2023

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The Importance of Timely Legal Involvement in Alliance Activities

Peter Simoons

A recent client conversation brought to mind a valuable lesson I learned about the significance of involving legal expertise in a timely manner relating to the process of forming alliances. Back in the summer of 2003, I found myself amidst a negotiation for an alliance contract between two multinational corporations. The objective of this negotiation was to establish a partnership for a combined product offering and to facilitate seamless cooperation between our sales teams, aiming for a triple

Legal 130
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THE DIFFERENT KINDS OF MARKETING PARTNERSHIPS: PART 2

Be Partner Ready

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre. The images above, show what is called a ‘lock up logo’ , combining the corporate sponsor and sponsee together.

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Top 15 Customer Acquisition Agencies to Work With in 2023

Jake Jorgovan

In the ever-evolving world of business, the pursuit of customer acquisition remains paramount. Navigating this complex landscape requires the expertise of agencies that understand the intricacies of attracting and engaging audiences in the digital realm. I've explored the realm of customer acquisition agencies and I'll introduce you to the top 15 agencies that have mastered this art, effectively transforming businesses into industry powerhouses.

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IBM watsonx Assistant transforms content into conversational answers with generative AI

IBM Business Partners

Watsonx Assistant now offers conversational search, generating conversational answers grounded in enterprise-specific content to respond to customer and employee questions. Conversational search uses generative AI to free up human authors from writing and updating answers manually; this accelerates time to value and decreases the total cost of ownership of virtual assistants.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Harmonious Convergence of Open Source and Standards with IEEE-ISTO

ISTO / IEEE

In a dynamic world where innovation reigns supreme, the realms of open source software and industry standards have converged. A notable voice in this narrative is Heather Meeker, a seasoned lawyer and venture capitalist whose expertise lies at the intersection of open source software licensing and corporate strategy. Heather, as a member of the board of IEEE-ISTO, brings forth her perspective on the symbiotic relationship between open source and standards in shaping the landscape of technologica

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impact.com Announces Growth in the Second Quarter Led by Global Client Expansion and Launch of its New Creator Platform

Impact

Q2 highlights include the new fully integrated influencer and creator management platform, research on the secrets to thriving brand and creator partnerships, and successful flagship customer events NEW YORK—August 30, 2023 —impact.com, the world’s leading partnership management platform, announced today the company’s growth in the second quarter fueled by global client growth and the launch of its new industry leading, fully integrated influencer marketing platform, reinforcing its position as

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Types of cyberthreats

IBM Business Partners

In the simplest sense, a cybersecurity threat, or cyberthreat, is an indication that a hacker or malicious actor is attempting to gain unauthorized access to a network for the purpose of launching a cyberattack. Cyberthreats can range from the obvious, such as an email from a foreign potentate offering a small fortune if you’ll just provide your bank account number, to the deviously stealthy, such as a line of malicious code that sneaks past cyberdefenses and lives on the network for month

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Fortune Magazine Dubs the Chameleon Group “The Birthplace of a Workplace Revolution”

Chameleon Sales

Chameleon Group is honored to have recently been featured in a Fortune article for our role as a New Hampshire recovery-friendly workplace! During his interview, founder Dana Lariviere shared our story, and discussed how he shifted Chameleon’s corporate culture and the workplace wellness program ideas that have worked well for us—plus a few mistakes and lessons along the way.

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Exploring The Benefits Of Investing In A Coworking Franchise

Binfire Collaboration Blog

Are you an enthusiastic, driven entrepreneur looking to take charge of your financial future and reach your business goals? Then this is the perfect article for you. Owning a coworking space franchise has become increasingly popular in today’s world. It makes sense, considering that more and more business owners and freelancers are seeking flexible, affordable spaces to work in that will promote creativity and productivity.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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The future of affiliate publishing: Perspectives from top publishers in 2023

Impact

As the digital landscape evolves, publishers play a pivotal role in shaping the future of affiliate, driving innovation, and raising the bar for excellence in content creation. Despite increasing pressures arising from macroeconomic conditions and new technologies, the future of affiliate publishing holds immense potential for innovation and revenue generation.

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SIEM and threat intelligence: Stay current on trending threats

IBM Business Partners

With the average c ost of a data breach soaring to an all-time high at USD $4.45 million dollars in 2023, organizations face an ever-increasing array of cybersecurity threats. These threats can range from ransomware attacks to phishing campaigns and insider threats, potentially resulting in data breaches. As cybercriminals become more sophisticated and their tactics more varied, it’s essential for businesses to adopt advanced security measures to protect their sensitive data and digital as

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How Healthy is Your F&I Auto Team?

Market Source Inc

We know every inch of a dealership. We equip taxed auto F&I pros with tools to hone their skills to maximize personal and dealership growth. Do you need to optimize your F&I team? Here’s how to tell. The post How Healthy is Your F&I Auto Team? appeared first on MarketSource.

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Top Reasons Entrepreneurs Should Invest In A Franchise Business

Binfire Collaboration Blog

Are you an aspiring entrepreneur looking to make a mark in business? Do you want to own a successful business that will yield a high return on investment? If you answer yes, you should consider investing in a franchise business. Whether you’re looking into a fast food chain or owning a coworking space that’s trademarked you’ll be surprised at the benefits these types of enterprises could offer you.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Many Facets of Ownership

Compass Point

This article is the third one in the” 20-Year Look Back” series by Tom Garrity, founder and managing partner of Compass Point Consulting, as he shares insights and reflections on two decades of supporting family business owners. Catch up on posts one and two if you missed them. Often overlooked or avoided, understanding the facets of ownership can make or break a family business.

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How to detect and patch a Log4J vulnerability 

IBM Business Partners

The Log4j vulnerability, or “ Log4Shell ,” is considered one of the most catastrophic software flaws ever. Apache patched the flaw in December 2021, yet it remains a concern for security teams. In fact, it is still among the most exploited security vulnerabilities. Log4Shell persists because the Apache Log4j 2 software package it affects is one of the world’s most widely used logging libraries.

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The marketer’s guide to influencer outreach in 2023 [+5 dos and don’ts]

Impact

Influencer marketing has a proven track record of success, helping marketers establish audience trust and grow brand awareness. Nearly a quarter of marketers worldwide devoted more than 40 percent of their budgets to influencer marketing this year. That’s a major increase from last year’s 5 percent of marketers. Outreach is the first crucial step to establishing a successful partnership, and according to impact.com’s research with WARC , traffic conversion increases the longer you work with an i

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Getting Capacity Planning Right: Aligning Resources to Meet Demand

Planview Blog

Today, organizations are constantly asked to “do more with less.” But most organizations lack basic resourcing capacity, and plans are often approved before resource capacity is evaluated, resulting in missed objectives and employee burnout due to overutilization. Organizations require an effective capacity planning strategy. In this blog, we highlight some best practices from our recent webinar, Getting Capacity Planning Right , with Planview’s David Blumhorst and AJ Shavell, as they demonstrat

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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REPfirst™ Workforce Management Tool Helps Retailers Optimize Staff

Market Source Inc

REPfirst™ employee experience app marries the needs of retailers and frontline workers for an optimized workforce where everyone wins. It’s just one of the ways we help bring brands to life. Learn more. The post REPfirst™ Workforce Management Tool Helps Retailers Optimize Staff appeared first on MarketSource.

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Getting started with the IBM Cloud command line interface

IBM Business Partners

When working in a computer shell , the IBM Cloud command line interface (CLI) is the way to manage the lifecycle of your resources. Many of the services offered by IBM Cloud provide additional CLI functionality. You can even access IBM Cloud on private endpoints for increased security and have the login process integrate with single sign-on procedures.

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11 Online Marketing Best Practices Every Business Owner Should Know

Binfire Collaboration Blog

Spearheading a business venture requires a long-term commitment. Aside from taking care of all the necessary paperwork, you also need to ensure that you have enough funding to sustain your operations. Fortunately, you can take out loans to build your capital, ensuring that your venture actually gets off the ground and stays afloat. Other crucial business matters include product research and development, staff training, equipment procurement, customer service, as well as brand building.

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Frost & Sullivan Recognizes Smart Selangor Delivery Unit with the 2022 Company of the Year Award in the Southeast Asian Smart City Governance Agency Industry

Frost & Sullivan

SAN ANTONIO – August 24, 2023 – Based on its recent analysis of the Southeast Asian smart city governance agency industry, Frost & Sullivan recognizes Smart Selangor Delivery Unit (SSDU) with the 2022 Company of the Year Award for its pioneering programs that encourage digital technologies in the Malaysian state of Selangor. SSDU is responsible for ensuring that key public services are delivered efficiently in response to the local community’s growing need for more effective services.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Defending Your Business Against Employment Claims: Legal Insights

Tishkoff

In today’s dynamic and evolving business landscape, companies often face the challenge of defending themselves against employment-related claims. Whether it’s a wrongful termination lawsuit, discrimination allegations, or wage disputes, these legal challenges can be not only financially draining but also reputation-damaging. To successfully navigate this complex terrain, it’s crucial for businesses to be armed with legal insights and effective defense strategies.

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Migrate and modernize IBM Maximo with AWS and Red Hat

IBM Business Partners

IBM Maximo has been a leading enterprise asset management solution in the industry for four decades, helping customers streamline work processes with a centralized platform for managing tasks, inventory, regulatory compliance and reporting capabilities. IBM Maximo Application Suite (MAS), the next generation of IBM Maximo, delivers a better user experience, faster integration, robust AI analytics and a broad range of cloud deployment options.

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Here's What You're Missing Out On If Still Using Infor SunSystems 5

TRG Blog

In the dynamic world of finance and accounting, staying ahead of the curve is not just a competitive advantage but a necessity. As businesses strive for efficiency, visibility, and flexibility in their financial operations , upgrading to the latest technology becomes a strategic move.

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Denice Leads a Team that Feels Like Family

Market Source Inc

Financial Planning Analyst Denice Blatter likes to help, but that’s just a start to her leadership success. “I believe it’s the outward action of being honest, truthful, and fair. I want to be the person others can rely on.” The post Denice Leads a Team that Feels Like Family appeared first on MarketSource.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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PSMJ Announces 2023 Premier Award for Client Satisfaction Winners

PSMJ Resources Blog

PSMJ Resources, Inc. has announced the winners of the 2023 Premier Award for Client Satisfaction, which honors architecture and engineering firms that deliver a truly exceptional client experience. This award is the only designation in the industry that highlights firms’ commitment to client experience. The award calculation looks at key metrics for client satisfaction that are highly correlated with sustained growth and success as an organization.

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Accessing your on-premises network and IBM Cloud VPC using a single VPN connection

IBM Business Partners

To ensure data privacy and reliable access, it’s crucial to establish secure connections between networks and resources. However, with the countless connections we create, it becomes a hassle to maintain them. Luckily, you can now optimize your VPN connections with IBM’s VPN offerings: Client-to-Site VPN and Site-to-Site VPN. While you can learn more about these offerings here , feel free to follow the instructions provided in this blog post to connect to your IBM Cloud and on-premis

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Gigamon Recognized by Frost & Sullivan for their Market-leading Position with the 2023 Global Company of the Year Award in Network Observability for Cybersecurity

Frost & Sullivan

SAN ANTONIO, TX. – Aug. 28, 2023 – Recently, Frost & Sullivan assessed the network observability for the cybersecurity industry and, based on its research, recognizes Gigamon with the 2023 Global Company of the Year Award. The company offers a deep observability pipeline that harnesses actionable, network-derived intelligence and insights to amplify the power of cloud, security, and observability tools.

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