Transforming Partner Behavior: Results-Driven Channel Incentive Design (Channel Sales)
PLM Alliances
JANUARY 9, 2024
Channel incentive programs are powerful tools for organizations to drive growth and foster strong relationships with their channel partners. However, it's crucial to remember that the ultimate goal of your channel incentive design should be to change partner behavior, leading to measurable business outcomes. By transforming behavior and linking your incentive program to tangible results, you can avoid dependency within your partner base and ensure that your incentives remain effective and releva
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