Partners Preceptors
NOVEMBER 8, 2022
You Know Nothing of Association Strategy Jon Snow By Vice President Rachel Luoma, MS, CAE One of my association clients is going through the strategic planning process with Lowell Aplebaum of Vista Cova. As I have worked with associations for over 15 years, I have facilitated strategic planning meetings before. I thought I knew a great deal about the strategic planning process.
Stellar Partnerships
NOVEMBER 6, 2022
Everything 1980s is back in fashion – shoulder pads, big hair, bold colours, Duran Duran. I should never have cleaned out my closet, as my wardrobe would now be ‘vintage’ and not daggy. During the 1980s and 1990s cause marketing became the new way of corporates and non-profits working together. We were drowning in a sea of fuchsia from the Pink Ribbon campaigns around the world.
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Peter Simoons
NOVEMBER 6, 2022
The recent KPMG 2022 CEO Outlook interviewed 1,325 global CEOs to gain insight into their 3-year outlook on business and economic landscapes. The Outlook reported that CEOs have an increasing interest in establishing partnerships that can help them “ increase speed to market, reduce costs, mitigate risks and supplement capability gaps in delivering the customer promise ”.
Jake Jorgovan
NOVEMBER 7, 2022
Writing. Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening. One strategy you can use to get your podcast in front of new listeners is Search Engine Optimization (SEO). This is the best way to boost your podcast’s visibility and traffic.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Board Source
NOVEMBER 9, 2022
At any given moment, nonprofit boards are faced with juggling multiple opposing forces. Boards are excited to charge ahead with the organization's work but at the same time required to continually adapt to change, moved by urgency but hesitant about severely limited capacity, ambitious yet stymied by limited resources. It may feel as if there is never a clear path to follow.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
LaVoie Health Science Blog
NOVEMBER 9, 2022
BOSTON & NEW YORK, Wednesday, November 9, 2022– LaVoieHealthScience (LHS), an integrated investor and public relations consulting agency focused on advancing health and science innovations, today announced the appointment of Nick Hennen as Head of Media, Boston. Nick is a veteran media affairs expert who brings over 20 years of experience earning high-impact earned media in top-tier national and international media outlets, along with media training and development.
Jake Jorgovan
NOVEMBER 9, 2022
Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company. But a podcast is only worth doing if you have people listening to it. So how do you achieve growth in your listener base?
Tackle.io
NOVEMBER 7, 2022
BOISE, Idaho — Nov. 7, 2022 — Tackle.io , the leading software company dedicated to helping software providers generate revenue through the clouds, today announced expanded offerings to its platform to help software sellers build and rapidly scale their Cloud go-to-market (Cloud GTM). These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS,
INSEAD Knowledge
NOVEMBER 11, 2022
Once upon a time, the Persian king of all kings, Shahryār, beheaded his wife after discovering she was unfaithful. Overcome with rage, the monarch resolved to exact revenge on womankind by taking a new wife each night and beheading her the next morning. After most of the eligible women in the kingdom had either fled or been killed, Scheherazade, the daughter of the king’s advisor, devised a scheme to save herself and future victims.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Thinkers 50
NOVEMBER 9, 2022
Thinkers50 in collaboration with Deloitte presents: The Provocateurs: podcast series. EPISODE 9. ABOUT THIS EPISODE. Ben Fanning: Peanut butter and jelly leadership. What is peanut butter and jelly leadership? And why does every business leader need a podcast? Ben Fanning is the host of the top ranked Lead the Team podcast , where he interviews world-class CEOs about their everyday success strategies that can apply to businesses of 1 to 100,000.
Jake Jorgovan
NOVEMBER 9, 2022
Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day. With a B2B podcast, you have a specific target audience, usually thought leaders and decision-makers in your industry or potential customers in industries that your company serves.
Tackle.io
NOVEMBER 7, 2022
The addition of Tackle Prospect, Tackle Co-Sell, and a Salesforce application will help ISVs drive revenue with a multi-cloud experience for Marketplaces and co-sell powered by actionable buyer insights. Modern go-to-market teams are investing in channels where their sellers can win more, win faster, and win efficiently, and that means being able to sell where their buyers have available budgets.
Frost & Sullivan
NOVEMBER 8, 2022
SAN ANTONIO, TX – November 8, 2022 – Frost & Sullivan has recognized Spectrum Enterprise with the 2021 US Business Carrier Ethernet Services Customer Value Leadership Award. Organizations often want to combine software-defined wide-area network (SD-WAN) technology with carrier Ethernet-built WAN to securely connect an expanded number of locations nationwide, and Spectrum Enterprise is successfully supporting this hybrid networking trend by integrating its managed SD-WAN offering with traditi
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
INSEAD Knowledge
NOVEMBER 9, 2022
Recent years have seen a sharp rise in interest in the field of behavioural economics, which studies how psychological, cultural and social factors can potentially influence people’s actions and behaviour. This line of thinking has entered the mainstream through popular books like 2011’s bestselling Thinking Fast and Slow by Daniel Kahneman, which explains how cognitive systems shape how we think and guide our everyday decision-making.
Impact
NOVEMBER 9, 2022
The travel vertical hit turbulence during the pandemic, grounding many trips due to border closures, flight restrictions, and lower staff capacity across the industry. However, an Expedia Group report shows resilience and predicts positive consumer behavior changes when it comes to travel: 54 percent of consumers plan to spend more on trips than they did pre-pandemic 56 percent will take “bleisure” trips, or extended work trips with added leisure 59 percent are more likely to take tw
Channel Insider
NOVEMBER 7, 2022
The artificial intelligence (AI) market is growing at an exponential pace. Since 2000, the number of AI start-ups has grown by 14 times, while professions that need AI skills have grown nearly five times since 2013, according to Stanford University’s AI Index. Considering the rising importance of this emerging technology, ambitious and visionary enterprises have already placed specific AI strategies in their organizations.
Frost & Sullivan
NOVEMBER 10, 2022
As most employees are back in the office at some level or about to return to the formal company office some of the time, many organizations are building or upgrading meeting rooms to support modern collaboration, with powerful audio-video conferencing platforms that have become ingrained in business communications. Employees now work differently than before, and new tools are required.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Dinkel Business Development
NOVEMBER 11, 2022
The business environment is ever evolving but what doesn’t change is the need to build long-lasting, meaningful business relationships and the best way to execute on that is by developing a good plan. There’s a lot to keep in mind when creating a successful business development plan. Good planning provides unified objectives for your team to work towards and the metrics in place to ensure its success.
Tackle.io
NOVEMBER 11, 2022
Why Tackle Executive Summary Datometry, the leader in database virtualization, enables software companies to run existing applications directly on Microsoft Azure without business disruptions or the need for costly and risky database migrations. Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started.
Planview Blog
NOVEMBER 11, 2022
Value stream management (VSM) is about helping teams work smarter and faster, but how do you begin? At our recent Planview Accelerate Customer Conference, the Lead Scrum Master at a Fortune 100 financial services organization shared their best practices for starting VSM in an organization. Below is a summary of the presentation, including practical, tactical tips for using flow.
Binfire Collaboration Blog
NOVEMBER 11, 2022
Is it time to downsize your office space? There are a variety of reasons why a business might decide to downsize its office space. The most common reason is financial – either the company is struggling and needs to cut costs, or they’re doing well and want to invest their money elsewhere. But there are other reasons too, like needing a smaller space because the company has shrunk in size or wanting a more modern and efficient office layout.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Market Source Inc
NOVEMBER 10, 2022
Do you feel you’ve tried everything to fix your renewal problem, to no avail? The answer lies with your customers. Add these linchpin strategies to your arsenal and watch your renewals climb. The post 5 Linchpin Customer Renewal Strategies You Haven’t Tried appeared first on MarketSource.
Tackle.io
NOVEMBER 11, 2022
Why Tackle. Executive Summary. Datometry, the leader in database virtualization, enables software companies to run existing applications directly on Microsoft Azure without business disruptions or the need for costly and risky database migrations. Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started.
Impartner
NOVEMBER 10, 2022
Former Goldman Sachs and Domo exec will oversee various human resources initiatives to accommodate the company’s growth in 2023. SALT LAKE CITY – November 10, 2022 – Impartner , the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, today announced the promotion of Kristin Hales, currently the Sr.
Impact
NOVEMBER 10, 2022
Hacker activity and fraud in the affiliate space have increased in the last several years. According to cyber security firm CHEQ , 17 percent of traffic from affiliate programs is fake — a 10 percent increase from two years ago. . This negatively affects brands paying out commissions for fake traffic, but did you know this impacts publishers too? Discover how hackers can compromise publishers and how having holistic insight into your data can be the perfect tool for prevention.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Frost & Sullivan
NOVEMBER 10, 2022
San Antonio, TX — November 10, 2022 — Based on its recent analysis of the digital transformation services industry, Frost & Sullivan recognizes Globant with the 2022 Company of the Year Award for its comprehensive solutions that support companies in their digital transformation journey. Globant delivers a thorough information technology (IT) platform and consulting services to support the digital transformation of forward-thinking companies.
Tackle.io
NOVEMBER 9, 2022
I’m gonna date myself a little bit here, but it wasn’t so long ago that you could walk into a retail establishment—restaurant, grocery store, drug store—and they only offered a limited number of options for payment. It wasn’t unusual to ask: “You don’t take American Express?” or “Wait, I can’t use my Visa here?” Today, you can pay with almost any form of payment.
Market Source Inc
NOVEMBER 9, 2022
If you’re ready and willing to hear it, you can learn a lot from your customers, so renewals just, well, happen. Follow this and other proven strategies to make your renewal problems a thing of your past. The post Uncover Customer Truths to Improve Renewals appeared first on MarketSource.
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