Sat.May 28, 2022 - Fri.Jun 03, 2022

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Competing on value not price

Stellar Partnerships

We all love bargains. That’s why retailers are constantly promoting sales online or in-store. Years ago there used to be only the after Christmas sales, when people camped in the street to be first in line. Now there are the pre-sale sales, the almost closing down sales, the Black Friday sales and the ‘I’ve noticed you clicking on this site lately’ special sales.

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Working with the Enemy

Vantage Partners

Originally published in Pima Insights , Spring 2022 Issue Companies are working with competitors more than ever before. According to research we conducted last year, 75% of companies compete with their business partners some or a great deal. 1 Shifting consumer demands and new digital solutions have been transforming the insurance industry in recent years, and many firms have leaned into the disruption.

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When Sunsetting Your Nonprofit is the Hardest (and Best) Option

Board Source

If there is a lesson from the last several years, it is that we have to look inward before we do anything else. Between the pandemic, the “Great Resignation,” political division, and heightened awareness of the ways racism and oppression has shaped everything we do in the nonprofit sector, we have been called to be more self-aware and reflective as leaders.

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How to Get More MDF Budget from Your Partners

PartnerTap

Market development funds help the partner world go round. Oftentimes, larger partners will provide market development funds for in-person events and targeted marketing campaigns. It can jump-start new and partner efforts and as well as add fuel to the fire of proven programs. Use data to get more MDF Budget from your partners. MDF augments your marketing budgets and lets your marketing teams do more with each partner.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Partnership on AI Awarded Funding from Moore Foundation to Explore Ethical AI in Healthcare

Partnership on AI

Share. Our Blog. /. Blog. Partnership on AI Awarded Funding from Moore Foundation to Explore Ethical AI in Healthcare. PAI Staff. June 1, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. To realize the enormous potential for artificial intelligence and machine learning systems in the healthcare field, we need to advance understanding on questions such as accountability, equity, access, and transparency.

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How “One Platform” is the way to a holistic prospect view

Mindmatrix

A comprehensive view of prospect/customer data is critical for effective marketing and sales. Only when you know your prospects completely can you sell effectively to them. The sales cycle today is heavily tilted in the favor of the prospect/customer. They have the means to get as much information about the product or service they are investing in, thanks to the internet and globalization.

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How to Get More MDF Budget from Your Partners

PartnerTap

Market development funds help the partner world go round. Oftentimes, larger partners will provide market development funds for in-person events and targeted marketing campaigns. It can jump-start new and partner efforts and as well as add fuel to the fire of proven programs. Use data to get more MDF Budget from your partners MDF augments your marketing budgets and lets your marketing teams do more with each partner.

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Top MSSP Tools and Cybersecurity Vendors

Channel Insider

Managed security service providers (MSSP) serve small businesses up to enterprises and play an essential role in securing increasingly complex IT environments. For current MSSPs and those MSPs considering offering cybersecurity services, read on to learn about the top tools and vendor-offered managed security services. While there’s plenty of competition in IT technology products, several dominant vendors offer a range of cybersecurity solutions for MSSPs and enterprise IT partners to empl

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The Value of Implementing Gamification vs. Points Rewards Programs

ITA Group

The Value of Implementing Gamification vs. Points Rewards Programs. What drives motivation and behavior is a sense of recognition and competition. Savvy incentive programs address this by adding gamification to their strategy to help increase engagement, create a sense of community and boost brand loyalty. These programs often use points as rewards to facilitate gamification. .

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Flood of IPOs has slowed to a trickle in 2022

Impact

The post Flood of IPOs has slowed to a trickle in 2022 appeared first on impact.com.

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20 Truths You Must Know to Scale Your Business

Aepiphanni

Ready to scale your business? Here are 20 things you'll want to take into consideration.

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What MSPs Need To Provide Business Continuity & Disaster Recovery Services

Channel Insider

Incident response and disaster recovery are some of the biggest opportunities for managed services providers (MSPs). Most clients of MSPs are unprepared for a disaster. One survey found that only 44 percent of MSPs can say a quarter of their clients actually have an incident response plan in place. That same survey found that the biggest IT challenges for MSPs are security, business continuity and disaster recovery, and managing remote workers.

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Drift Happens: Strategic Drift and What to Do About It

Planview Blog

As executives, we tend to spend a lot of our time and energy on setting strategy – the direction in which we want the figurative ship to go. We search for inspiration, high upon the mountaintops, and emerge only after we have a direction we feel confident in sharing with the company at large. But the real challenge isn’t in setting the strategy – it’s in keeping the ship on course, over time, especially as conditions change.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Zero Liquid Discharge, No Wastewater – Towards A Sustainable Future

Frost & Sullivan

As the impact of climate change becomes profound, sustainability is taking center stage in the policies and programs of governments and corporates around the world. There is an imminent need for balancing the growth and the resultant impact on the environment. Many governments have already pledged to become carbon neutral over the next few decades. The United Nations (UN) has set out 17 Sustainable Development Goals (SDGs) that are a “blueprint to achieve a better and more sustainable future for

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How I Tackle Marketplace with Ruthy Ross, SailPoint

Tackle.io

Tell us about yourself I lead the AWS technology alliance at SailPoint. I’m responsible for the global AWS partnership’s vision, strategy, and field enablement. What does your company do? SailPoint is the market leader in Identity Security. With 94% of all identity-related data breaches being identity-related , SailPoint is more relevant than ever.

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Do you have a diamond in the rough?

Compass Point

At the age of 20, I was a college drop out. I had changed majors 4 times. I had no path. Unhappily, I left Penn State after two and a half years of hacky sack, partying, football games, and very few classes. When I arrived home, my only plan was to work in order to go back. After a few months slinging sandwiches at my friend’s deli, I landed a temp job at a college back home in New Jersey.

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Impacts of COVID-19 on Manufacturing Supply Chain (Part 1)

TRG Blog

Within just two years, the COVID-19 pandemic has completely changed everything. How the world operates, our lives, everything just collapsed, and the effects of the pandemic have left countless people and businesses suffering.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Lumigo Applauded for Simplifying Complex Business App Architectures with its Cloud-native App Observability Platform

Frost & Sullivan

San Antonio, TX – June 2, 2022 – Frost & Sullivan recently researched the European and Israeli serverless operations and artificial intelligence (AI) market, and based on its findings, recognizes Lumigo with the 2022 Europe and Israel Technology Innovation Leadership Award. The company helps organizations adopt serverless observability via distributed tracing with an artificial intelligence engine natively architected for the serverless world.

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Free Trials are Now Available to AWS Marketplace Sellers

Tackle.io

Tackle’s 2021 State of Cloud Marketplaces report revealed that 42% of buyers purchase through Marketplaces like AWS because it accelerates the time to value they receive from the software they purchase. Buyers want to leverage Marketplace to gain faster access to the tools they need without a complicated purchasing process. Further, buying behaviors today trend towards low-touch purchasing and fast, easy access to software.

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Is it time for a Partner Advisory Council?

Chaneltivity

Partners have a unique perspective into your customers, competition, and the landscape your products fit into. But what’s the best way to tap into our partners’ insights? One way is to bring them together in a Partner Advisory Council (PAC). If you do not currently have a Partner Advisory Council, consider starting one. If you already have a PAC in place today, here are some considerations to drive success.

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Borgman Capital Completes Add-On Acquisition of Dairyfood USA

Borgman Capital

Read More Milwaukee private equity firm Borgman Capital announced today the acquisition of Dairyfood USA as an add-on to its platform portfolio company Gilman Cheese Corporation. Dairyfood USA, headquartered in Blue Mounds, Wis., is a leading specialty processor of extended shelf-life cheese and the largest supplier of smoked Gouda in the United States.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Hiroshi Yamamura appointed as Country Head of Frost & Sullivan Japan

Frost & Sullivan

Tokyo, Japan June 1 st – With the future focus on market share growth, diversified customer segments and maintaining the key corporate values, Frost & Sullivan has appointed Hiroshi Yamamura as the Representative Board Member and Country Head of Japan. Hiroshi has specializes in business strategy and development where he has successfully launched the local expansion of several organizations, building the business from scratch to a complete, inclusive organization.

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Free Trials are Now Available to AWS Marketplace Sellers

Tackle.io

Tackle’s 2021 State of Cloud Marketplaces report revealed that 42% of buyers purchase through Marketplaces like AWS because it accelerates the time to value they receive from the software they purchase. Buyers want to leverage Marketplace to gain faster access to the tools they need without a complicated purchasing process. Further, buying behaviors today trend towards low-touch purchasing and fast, easy access to software.

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MSP Culture

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] The role of an MSP has changed a lot over the years. You aren’t just fixing personal computers, you’re strategizing, leading and giving technology advice for businesses of all sizes. Today, we’re talking about how MSPs have evolved and what the real differences are between corporate and MSP culture.

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20 Truths You Must Know to Scale Your Business

Aepiphanni

Ready to scale your business? Here are 20 things you'll want to take into consideration.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Buy Now, Pay Later Solutions to Unlock Growth Potential for B2B Companies

Frost & Sullivan

San Antonio, TX –May 31, 2022– Zero-interest fees and flexible repayment plans are vital in boosting the global buy now, pay later (BNPL) market, according to Frost & Sullivan’s latest report. Emerging as an alternative credit payment approach, BNPL aims to meet the need of younger consumers who often have a limited credit history and low credit scores.

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update: live updating, conference chat & more

Stackfield Blog

… read more.

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What the World Can Learn From Nordic Boards

INSEAD Knowledge

Proactive, engaged and democratic, corporate boards in Nordic countries are well-placed to deal with today’s increasingly complex operating environments.

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