Sat.Mar 30, 2024 - Fri.Apr 05, 2024

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FAMOUS FLOPS (AND A LESSON IN HOW TO AVOID ONE)

Be Partner Ready

It’s the 1950’s. The era of pointy boobs, Good Housekeeping, tv dinners, Marlon Brando and Elizabeth Taylor. Ford is one of the most successful car companies in the world, due to Henry Ford’s invention of the moving assembly line. In the fifties, Ford was riding the wave of the industrial revolution. But then Ford decided to create a new car model that would fit between the Ford and Mercury brands, targeting the mid-priced automobile market.

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What is Comp Neutrality and why does it matter?

Partner Path

Deciding how to tackle sales compensation is no easy task. A participant in our recent partnering executive roundtable asked the group: “Are you in favor of or opposed to creating compensation neutrality for your direct field team?” Without missing a beat (and to my surprise), almost half of the roundtable participants said they were against ‘comp’ neutrality.

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IEEE-ISTO Announces Formation of the Waveform Architecture for Virtualized Ecosystems (WAVE) Consortium

ISTO / IEEE

PISCATAWAY, N.J., March 18, 2024: IEEE-ISTO, an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the WAVE Consortium. Waveform Architecture for Virtualized Ecosystems (WAVE), created under the auspices of IEEE-ISTO, envisions a future where SATCOM networks are built on agile, scalable, and cost-effective commodity platforms, enabling rapid acceleration of inno

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Top 9 ServiceNow Recruiters, Staffing Agencies, Headhunters, & Search Firms

Jake Jorgovan

The ServiceNow platform has become synonymous with delivering digital workflows that create great experiences and unlock productivity for enterprises and employees alike. As such, recruiters and staffing agencies that specialize in ServiceNow have a critical role. They possess a deep understanding of the platform, the ecosystem, and the specific skills that companies are looking for.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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3 things damaging your partnership prospecting

Stellar Partnerships

Your organisation is desperate for some new income and you’ve worked hard on a new website, some glossy collateral and great images. You may even have done the foundational work to identify a shortlist of new corporate prospects. Now it’s time to start reaching out to them. So what’s holding you back? Over many years, we’ve heard plenty of excuses: “if only we had a decent CRM so I can capture the data” “if only my board had good corporate contacts to introduce me” “if only we had a signature ev

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Cybersecurity Threats Loom Large for Vietnam's Financial Sector

TRG Blog

Financial institutions around the globe are under constant attack from cybercriminals , and Vietnam's financial sector is no exception. These attacks are becoming increasingly sophisticated , evolving alongside the nation's rapid digital transformation.

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Fractional Executives vs. Full-Time: Making the Right Choice for Your Business

Jake Jorgovan

Choosing the right executive leadership is more than just filling a position; it's about securing the future of your business. Attracting skilled leaders is just half the battle in the fierce competition for top talent. The true challenge lies in retaining them and ensuring they align with your business’s evolving needs and goals. You're in the right place if you're looking to engage and retain the best talent.

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Data Breach Response Plan for MSPs: Complete Guide

Channel Insider

An MSP data breach response plan is a detailed blueprint that specifies how to protect against an intrusion with guidelines on what to do in the event of a suspected or confirmed intrusion. Besides disrupting a managed service provider’s operations, a successful breach would put all of its customers at risk, especially if the intruders gained access to the service’s professional services automation (PSA) and remote monitoring and management (RMM) platforms.

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Open AIs Sora and Its Impact on Marketing

SEO Magazine

Open AI’s Sora is making waves in marketing, much like Google’s Gemini and Lumiere have before. This tool isn’t just new tech. It brings big changes to how we make content. Imagine turning simple text into captivating videos for learning, ads, or fun stories! But with great power comes a need to think about the rules. Making sure this cool feature doesn’t step on anyone’s toes legally becomes key as it grows.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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The advantages and disadvantages of private cloud 

IBM Business Partners

The popularity of private cloud is growing, primarily driven by the need for greater data security. Across industries like education, retail and government, organizations are choosing private cloud settings to conduct business use cases involving workloads with sensitive information and to comply with data privacy and compliance needs. In a report from Technavio (link resides outside ibm.com), the private cloud services market size is estimated to grow at a CAGR of 26.71% between 2023 and 2028,

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Top 9 Microsoft Recruiters, Staffing Agencies, Headhunters, & Search Firms

Jake Jorgovan

Microsoft, as a formidable force in the tech world, requires a specific caliber of professionals who are not only adept in technology but also understand and reflect the innovation and forward-thinking ethos of the company. Recruiters, staffing agencies, headhunters, and search firms play a critical role in bridging the gap between these tech giants and the talented individuals who drive the industry forward.

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OTAVA’s New Continuous Security Posture Framework Explained

Channel Insider

In a special two-part episode of Channel Insider: Partner POV, host Katie Bavoso spoke with TJ Houske, CEO of OTAVA, about the introduction of the company’s new S.E.C.U.R.E. framework and its focus on AI security. Houske’s diverse background in engineering, architecture, and strategic business development has been instrumental in driving OTAVA’s ingenious approach to multi-cloud solutions and security.

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Growth Perspectives: Key Highlights from DCAT 2024

Frost & Sullivan

The Drug, Chemical & Associated Technologies Association (DCAT) 2024 event held in New York City on March 18-21 showcased product and technology innovations and capabilities presentations by member companies. Industry participants highlighted capability expansion, recent developments, and breakthroughs in pharmaceutical development and manufacturing to support drug development.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Backstage streamlines software development and increases efficiency

IBM Business Partners

Even the best organizations face challenges about the scale and scope of governance and efficient streamlining of their resources across the enterprise. These challenges can lead to a frustrating, fragmented and disjointed developer experience. Meanwhile, different groups of developers within the organization inevitably bring different views about what one centralized code-base and tooling set should look like.

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Top 10 Medical Sales Recruiters, Staffing Agencies, Headhunters, & Search Firms

Jake Jorgovan

Medical sales is critical to the healthcare industry, acting as the bridge between groundbreaking medical innovations and the professionals who use them to heal and save lives. Medical sales recruiters, staffing agencies, headhunters, and search firms play a key role here, sourcing the talent that drives this vital sector forward. Connecting with the right recruiting partner can be difficult, though.

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Major Channel Shakeup as Exclusive Networks Acquires NEXTGEN Group

Channel Insider

Australian software specialist distributor NEXTGEN Group will be acquired by France-headquartered Exclusive Networks. The acquisition is expected to be finalised in the second quarter of 2024 and is projected to more than double Exclusive Networks’ presence across APAC. NEXTGEN was founded by channel veteran John Walters in 2011. Initially a boutique distributor to support Oracle in the Australian market, the company grew under Walters to become a software and cloud-led powerhouse, with reach ac

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Are you aware of the strategic imperatives that are driving transformation in the homes and buildings industry?

Frost & Sullivan

In the ever-shifting realm of homes and buildings, smart technologies and sustainability are redefining the way we live and work. Disruptive technologies like artificial intelligence (AI) and Internet of Things (IoT) are driving smart home systems and connected buildings adoption, enhancing personalized living experiences, and building management. Beyond innovation, transformative megatrends like urbanization and climate change are pushing the industry towards resilient and adaptable structures

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Using generative AI to accelerate product innovation

IBM Business Partners

Generative artificial intelligence (GenAI) can be a powerful tool for driving product innovation, if used in the right ways. We’ll discuss select high-impact product use cases that demonstrate the potential of AI to revolutionize the way we develop, market and deliver products to customers. Stacking strong data management, predictive analytics and GenAI is foundational to taking your product organization to the next level. 1.

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Negotiating Software Contracts: A Guide for Business Leaders

Jake Jorgovan

Software contract negotiation requires meticulous attention to detail and strategic foresight. The stakes are high, with financial resources and operational efficiency on the line. If you're overwhelmed by software agreements' complexities, you're on the right page. This guide will arm you with the knowledge and strategies needed to negotiate successfully.

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Evolving Changes to IT Service Delivery Examined at 2024 Channel Partners Conference

Channel Insider

IT partners and industry forecasters assessed what’s next for supplier cloud marketplaces, emerging AI capabilities and forthcoming product and service distribution changes at the 2024 Channel Partners Conference & Expo in Las Vegas. Upheaval in the distribution market was spotlighted during the March event when prominent IT and telecom distributor ScanSource announced its intent to launch a subsidiary that sells IT products and services directly to customers.

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Quality, Safety, and Beyond: How OEMs are Enabling Growth in the Aftermarket Mobility Ecosystem

Frost & Sullivan

Original equipment manufacturers (OEMs) are playing a pivotal role in shaping the dynamic landscape of the evolving aftermarket mobility domain. They are persistently establishing fundamental benchmarks for quality and safety, wielding a profound influence across the entire ecosystem. Despite encountering formidable competition from independent parts manufacturers, trailblazing OEMs are influencing not just the accessibility and quality of spare parts but also steering the course of technologica

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The convergence of HPC and AI: Driving innovation at speed  

IBM Business Partners

In today’s rapidly changing landscape, delivering higher-quality products to the market faster is essential for success. Many industries rely on high-performance computing (HPC) to achieve this goal. Enterprises are increasingly turning to generative artificial intelligence (gen AI) to drive operational efficiencies, accelerate business decisions and foster growth.

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The Future of Executive Search: Trends and Predictions for 2024

Jake Jorgovan

Executive search in 2024 is characterized by several evolving trends and predictions that reflect the changing leadership recruitment niche. These trends, drawn from insights across the industry, highlight the importance of technological advancements, shifting priorities in candidate selection, and a broader understanding of leadership roles within the modern corporate context.

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Cisco Completes $28 Billion Splunk Acquisition

Channel Insider

Cisco has completed its acquisition of data platform company Splunk , positioning itself as a dominant provider of infrastructure networking, security, and observability solutions. The acquisition sets the foundation for Cisco to establish itself as a data analytics and business insights leader and one of the largest software companies in the world.

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How Can Firms Prevent Cyberloafing?

INSEAD Knowledge

Amid seemingly never-ending layoffs and a laser focus on efficiency, companies are expecting their employees to make productive and focused use of their time on the clock. Yet, research has shown that employees often spend a significant amount of time cyberloafing – using the internet for personal purposes during work hours – with one study putting this figure as high as 60 to 80 percent.Remote and hybrid work arrangements and a significant uptick in social media use have likely exacerbated cybe

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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An integrated asset management data platform

IBM Business Partners

Part 2 of this four-part series discusses the complex tasks energy utility companies face as they shift to holistic grid asset management to manage through the energy transition. The first post of this series addressed the challenges of the energy transition with holistic grid asset management. In this part, we discuss the integrated asset management platform and data exchange that unite business disciplines in different domains in one network.

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Top 11 Physician Recruiters, Staffing Agencies, Headhunters, & Executive Search Firms

Jake Jorgovan

The realm of medical staffing, especially when it comes to finding the right physician, is fraught with challenges that necessitate not just expertise, but also foresight and a deep understanding of the healthcare industry's dynamics. Physician recruiters, staffing agencies, headhunters, and executive search firms play a crucial role in bridging the gap between the demand for healthcare professionals and the supply of qualified candidates.

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Video: 1Path CRO on Defining the Mid-Market and its Customers’ NeedsVideo:

Channel Insider

CRO Armon Aghaie discusses how 1Path carved out a niche in the mid-market. In Part 1 of this two part interview, host Katie Bavoso is joined by Armon Aghaie, CRO of the managed service provider 1Path. Armon details how finding the “sweet spot” in the market started with having straight-forward conversations about how the company defines the hotly debated mid-market and what exactly the business there need from solutions and services providers.

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