Sat.Mar 27, 2021 - Fri.Apr 02, 2021

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The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners

Crossbeam Blog

When it comes to co-selling, more prospects isn’t always better.

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How Do You Define Alliance Success?

Peter Simoons

What is alliance success and how do you define it? It seems such a simple question, yet it can lead to lengthy discussions. Some people will immediately connect alliance success to the amount of revenue an alliance generates. If that is the universal view of alliance success, then how should we measure the success of development alliances, those that don’t generate any revenue at all?

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Mind the Gap

Stellar Partnerships

Have you ever travelled on the London underground? In the older Victorian era stations, the new trains don’t quite fit with the platforms. Passengers will hear a cheery voice urging them to ‘mind the gap’. Failure to heed the warning may result in you losing a wallet, a shoe or even half of your leg in the yawing chasm between platform and train entrance.

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IEEE Industry Standards and Technology Organization Announces Formation of LaSAR Alliance

ISTO / IEEE

New Member Program in Augmented Reality Wearable Devices. PISCATAWAY, N.J., 29 March 2021 (GLOBE NEWSWIRE) — The IEEE Industry Standards and Technology Organization (ISTO), an international federation of leading industry groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, LaSAR Alliance (Laser Scanning for Augmented Reality).

Legal 130
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Testing Google’s Claim of Quality

INSEAD Knowledge

Research suggests that, by using a tying strategy, dominant platforms may be able to gain traction in new markets with a lower quality product than what is offered.

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Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Channel Marketing and Management Technology

Mindmatrix

Channel marketing and management (CMM) technology helps suppliers provide partners with marketing enablement, resources, programs and tools for driving awareness, generating demand, and building pipeline within partners’ target markets. Many b-to-b suppliers have hundreds or thousands of partners whose marketing organizations vary greatly (e.g. team of marketing professionals, single dedicated resource, shared resource) depending on the business model and size of the partner and its levels of ma

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Introducing and Using an Organization Guidance System (OGS) with Dave Ulrich

Thinkers 50

Introducing and Using an Organization Guidance System (OGS) with Dave Ulrich. In this one-hour session introduced by Thinkers50’s Stuart Crainer, Dave provides a powerful overview of the Organization Guidance System (OGS) and shares insights on the early results of this research with over 1,000 companies. The session reviews the key human capital initiatives in talent, leadership, organization, and HR that business and HR leaders might pursue to deliver stakeholder results.

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Bluebeard Revisited: Knowledge Is Power

INSEAD Knowledge

Long seen as a cautionary tale about women’s curiosity, it should be reinterpreted as the story of a woman’s emancipation.

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Frost & Sullivan Reveals How Virtual Care will Impact the Trillion-dollar Global Healthcare Market

Frost & Sullivan

Pharmaceuticals and biotechnology, IVD, advanced medical technologies, medical imaging and informatics, and digital health expected to hit over $2.6 trillion by 2025. Santa Clara, Calif. –March 30, 2021–Frost & Sullivan’s recent analysis finds that the emergence of the anytime-anywhere care concept with the COVID-19 outbreak has transformed the healthcare sector worldwide, resulting in a surge in demand for digital health applications—especially telehealth and remote patient monitoring.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Honing Your Skills: Lessons from a Skilled Negotiator

Wharton

Even with years of experience, closing deals is challenging. One negotiator shares the practical guidance he gained from the Negotiation and Influence program. … Read More. The post Honing Your Skills: Lessons from a Skilled Negotiator appeared first on Wharton Executive Education.

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More power to publishers! Introducing Trackonomics

Impact

Commerce publishers are a vital part of the partnership economy, so we are thrilled to announce that Trackonomics is now part of the Impact family , super-charging our ability to support publishers, affiliates, and successful content commerce partnerships. Impact is committed to investing in the best solutions to help publishers and affiliates diversify revenue streams, generate increased revenue through content commerce, and attribute revenue to the acquisition channels they use to drive traffi

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From Fear to Enlightenment: Building Resilience During Covid Year One

INSEAD Knowledge

The four tools and strategies top leaders used most to convert stress and anxiety into positive energy.

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Pay Attention to Cloud-based Voice Services as you Invest in the Hybrid Workplace

Frost & Sullivan

Hybrid teams (operating both remotely and on-site) and agile business processes are shaping the future of work. While the recent pandemic gave rise to an unprecedented increase in remote working, Frost & Sullivan’s research shows that most organizations will continue to allow or mandate working from home well into 2022. But when the lockdowns came last year, most businesses were not prepared to keep their employees connected and productive—and many are still not where they need to be t

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Building A New Channel for The Post Pandemic World and Beyond

Impartner

When Covid-19 upended our world, millions of business leaders scrambled to adjust. Those that doubled-down on go-to-market strategies centered on third-party business partners found they had a leg up on rivals that over-emphasized direct sales.

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[Infographic] Understand the Difference Between Coaching and Mentoring

TRG Blog

At the core, the relationships between mentors and mentees/ coaches and coachees are built on trust, respect, and confidentiality.

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What Makes Business Ecosystems Succeed?

INSEAD Knowledge

Our framework guides you through the forces driving Airbnb and other ecosystem-based businesses.

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Industry Convergence to Propel Cybersecurity Spending in Global Commercial and Public Sectors

Frost & Sullivan

By 2030, North America is expected to overtake Europe in cybersecurity spending, says Frost & Sullivan. Santa Clara, Calif. –March 31, 2021– Frost & Sullivan’s recent analysis finds that the cybersecurity industry for global commercial and public sectors is estimated to reach $68.01 billion by 2030 from $46.8 billion in 2020, driven by the ongoing threat of cyberattacks and government rules concerning privacy policies and data protection.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Stop Leaving Partner-Influenced Revenue on the Table. Here's How.

Crossbeam Blog

A partner-influenced deal is when a partner helps you advance or close an existing deal in your pipeline. Sounds simple, but the word “helps” means different things to different people.

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Video Conferencing in 2021

Chameleon Sales

Recent articles got us thinking about how the future of video conferencing will impact business. No one would argue that the COVID-19 pandemic has left an indelible mark how business will be conducted in the future. There is a sense of fatigue when it comes to the barrage of video meetings – their constant and possible overuse. So, with that in mind, what can business leaders do to change up how we collectively use video conferencing technology moving forward.

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The New Normal: The Impact on Employees

CenterPoint Group

With a surge in the number of work-from-home jobs due to the COVID-19 pandemic, businesses are wondering how to cope as temporary work-from-home arrangements become permanent for many.

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ADAS Features and Aerospace and Defense Technologies to Propel Global Hardware-in-the-Loop Testing Market by 2026

Frost & Sullivan

System integrators are the fastest-growing component of HIL solutions, followed by software and hardware, reveals Frost & Sullivan. Santa Clara, Calif. – April 01, 2021 – Frost & Sullivan finds that the hardware-in-the-loop (HIL) testing market is gaining momentum following the development of vehicles with advanced driver-assistance systems (ADAS) capabilities.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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NFTs and Charities – What’s New and What Isn’t?

Pearlman + Pearlman

Takeaway – NFTs are gaining popularity. Charities are considering how they can take advantage of the NFT craze. In many ways, digital artwork and other digital assets are analogous to traditional artwork and physical assets. Nonprofits may need to conduct additional diligence on the platforms they use and organizations with which they partner. Traditional compliance issues, such as charitable solicitation registrations, tax compliance, and contract matters should also be considered. —̵

Legal 64
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The Catch-22 in Strategizing for Radical Innovation

TIM Review

The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast. Peter Drucker. Introduction. Strategy concerns explaining what enables firms to enjoy sustainable performance advantages over their competitors. The pressure to innovate nowadays is higher than ever, while companies struggle to focus on identifying and targeting the right opportunities to pursue continued competitive advantages.

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What Is The Difference Between Margin And Markup In Finance?

Aepiphanni

When talking about finance and accounting, there are a variety of terms to keep in mind. One of those is the difference between margin and markup. Accounting Tools explains the difference well. To give an overview, margin is sales minus the cost of goods sold while markup is the amount added to the total cost incurred to produce the goods. Both of them factor in revenue and costs, and both help ensure that the right prices are set.

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Frost & Sullivan Recognizes Pexip as a Growth and Innovation Leader in the Global Cloud Meetings and Team Collaboration Services Market

Frost & Sullivan

Pexip’s video conferencing solutions portfolio and performance deliver a seamless, flexible and user-friendly experience in a competitive environment. SANTA CLARA, Calif. – March 30, 2021 – Frost & Sullivan has identified Pexip as a Growth and Innovation leader in the Frost Radar™: Cloud Meetings and Team Collaboration Services Market, 2020. With innovative solutions that simplify video communication across borders, businesses and platforms, Pexip has worked with global enterprises, governm

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Ep. 154 – Gary Sinise Foundation COO, Elizabeth A. Fields

COO Alliance

Our guest today is COO Alliance Member Elizabeth A. Fields, COO of the Gary Sinise Foundation. . Elizabeth joined the Gary Sinise Foundation in 2018 as its Director of Development before being promoted to Chief Operating Officer.? She brings over 20 years of non-profit leadership experience to the Foundation, having previously held a variety of executive roles with NPR, the University of Pennsylvania, University of Chicago’s Booth School of Business, University of Arizona’s Eller College of Mana

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How Vidyard 14x'd its Partner-Sourced Revenue Using Crossbeam

Crossbeam Blog

Your partner program has reached an inflection point: adding new partners to your program isn’t enough. Now, it’s time to drive revenue. You need to grow up and mature into the partner program you’ve long aspired to be — but you need scalable and predictable practices to get there.

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The Mayor’s Race and Nonprofits

Pearlman + Pearlman

In New York City, the race for mayor is heating up. While the field is large, it is starting to whittle down, but voters will want to learn more about the issues and candidates. Nonprofits throughout the city have a lot at stake in the mayoral race and many are eager to get involved as much as they can. It’s important, however, to remember that nonprofits are subject to special rules about what they can and cannot do in politics.

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