Peter Simoons
JANUARY 29, 2023
In one of our previous Alliance Masterclasses one of the participants asked me “ Isn’t it all just common sense? ” We had just discussed the management phase of an alliance. The management phase is the phase where all of the preparation has been done, the alliance has started and is in full operation, effectively the company and their alliance partner are collaborating!
Stellar Partnerships
JANUARY 29, 2023
I once visited the World War One battlefields in France. It was moving to see the fields of crosses that stretched far into the distance. More surprising was a visit to the trenches. The German trenches were so close to the British ones that a decent cricketer could easily hit the stumps on the other side. But both sides were dug in deep and just kept lobbing bullets and artillery across the gap at each other, until they had fought to a standstill.
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Vantage Partners
FEBRUARY 2, 2023
Even in the best of times, we sometimes need to engage in difficult conversations with important customers. In turbulent times, triggers abound that can escalate difficult conversations into a “cycle of mutual dismissal.” In this article, published in the Winter 2023 issue of SAMA Velocity Magazine, Jonathan Hughes, David Chapnick, and Ben Siddall explain how to break out of this destructive cycle and transform even the toughest ones into productive discussions.
Frost & Sullivan
FEBRUARY 2, 2023
There is an increased adoption of connectivity of building systems to provide advanced control and maximized comfort to the occupants. Additionally, green building design, building energy efficiency ratings and construction of zero carbon buildings are aiding the adoption of smart building systems as they provide accurate, real-time data that is instrumental in achieving the energy efficiency goals.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Jake Jorgovan
FEBRUARY 3, 2023
In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. A B2B podcast without a strategy behind it might as well be a B2C or Entertainment podcast. On this episode of A Guide to B2B Podcasting , I talk about the strategy behind creating search engine optimization (SEO) content around your podcast episodes to increase your Google rankings, boost brand awareness and visibility to your target audience, drive new leads and
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Vantage Partners
FEBRUARY 2, 2023
Even in the best of times, we sometimes need to engage in difficult conversations with important customers. In turbulent times, triggers abound that can escalate difficult conversations into a “cycle of mutual dismissal.” In this article, published in the Winter 2023 issue of SAMA Velocity Magazine, Jonathan Hughes, David Chapnick, and Ben Siddall explain how to break out of this destructive cycle and transform even the toughest ones into productive discussions.
Chaneltivity
FEBRUARY 2, 2023
Matthews, NC – Channeltivity, a leading provider of Partner Relationship Management (PRM) software , is proud to announce the successful completion of its first SOC 2 Type II audit. This follows a successful SOC 2 Type I audit in April of 2022. The audit was performed by Sensiba San Filippo, LLP (SSF), and demonstrates Channeltivity’s commitment to the highest standards of information security and privacy.
Dinkel Business Development
FEBRUARY 1, 2023
Non-profit organizations utilize their board members to optimize their ability to pursue its programming goals and meet financial objectives. Two key hurdles that many nonprofits face when it comes to their board is consistently keeping them engaged with you and recruiting new members. Your board members should be very diverse, coming from different backgrounds and industries and it can sometimes be challenging to have everyone reach towards the same goals.
INSEAD Knowledge
JANUARY 30, 2023
A CEO stands before a room of jaded employees, presenting an endless series of PowerPoint slides packed with information. The energy drains from the room as everyone struggles to digest all the details and keep their eyes open. When it’s finally over, all agree the meeting was a complete waste of time. Does this scene seem all-too familiar? While executives often lack the ability to tell good stories that fully engage their employees, smart leaders know that stories are a secret weapon – the mo
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
TRG Blog
JANUARY 31, 2023
The challenges and expectations of businesses in the Hospitality industry can change drastically overnight. Hoteliers need agile solutions that can grow with the business while also ensuring they can meet changing regulations and market demands with ease.
Tackle.io
JANUARY 31, 2023
In recent years, you may have heard the term ecosystem thrown around—without much context around what that word really means or why it’s important. In software and technology markets, ecosystems have become more critical to understand and prioritize as customers increasingly seek services and solutions that work well together. A strong ecosystem strategy can help you drive more value to your customers faster.
Frost & Sullivan
FEBRUARY 1, 2023
San Antonio, TX — February 1, 2023 — Frost & Sullivan recently researched the North America serverless computing industry and, based on its findings, recognizes Lightbend with the 2022 North American Serverless Computing Company of the Year Award for developing Kalix, an innovative serverless-based managed PaaS solution that helps developers build applications with absolutely no operation required.
INSEAD Knowledge
FEBRUARY 2, 2023
The Grammy Awards’ Best New Artist curse is legendary for a reason – many winners have failed to live up to the title and recreate their success. However, some notable outliers have gone on to enjoy long, successful careers. Why do some rising stars fall victim to the curse while others thrive? In a recent research paper, we examined the career trajectories of 52 groups nominated for the Best New Artist Grammy from 1980 to 1990.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hype
JANUARY 30, 2023
Executing innovation at scale is a complex task and there’s plenty of advice out there on how supporting structures, whether physical or digital, should be architected, staffed, resourced, implemented, and continuously improved (see the ISO’s recommendations here ). The advice is equally abundant when it comes to the steps or actions innovation professionals need to take, or the gates through which they need to pass on their journey from strategy development and consultation with relevant audien
Planview Blog
JANUARY 31, 2023
As market turbulence accelerates, businesses across the globe are being forced to respond with speed and agility — or risk being left behind. But you don’t need to be making split-second shots in the dark. Gathering as much information as possible about your products, as well as vital intel on market demand and consumer behavior, and being able to analyze and report it quickly empowers you to make data-driven decisions without wasting valuable time.
Market Source Inc
FEBRUARY 3, 2023
As car inventory and profit extremes level out, dealers may find their sales practices in need of attention. Use these 5 New Year’s resolutions to get your team back in shape and keep your sales on track. The post A New Year, A New You appeared first on MarketSource.
Frost & Sullivan
FEBRUARY 3, 2023
Key Announcements: Announcement 1: Increased Agriculture Credit Allocation to 20 Lakh Crores: The agriculture credit target has increased to Rs. 20 lakh crores, with the focus on animal husbandry, dairy and fisheries about 11% higher than Union Budget 2022. In addition, 63,000 Primary Agricultural Credit Societies are being digitized with an investment of Rs. 2,516 crores.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Agorize
FEBRUARY 2, 2023
There is a strong correlation between employee engagement, performance and the company results. Today, companies are facing new post-pandemic challenges. Think of The Great Resignation and ‘quiet quitting’. These terms explain why 39% of employees declare themselves disengaged at work. Therefore it’s no surprise that employee engagement has become a key issue for organizations in the wake of the pandemic.
SFE Partners
FEBRUARY 1, 2023
As with any new year, businesses are building their sales strategies to see more ROI than the year before. With what could be an impending recession on the horizon, most of us are challenged with doing more with less, thus locking in a solid return on investments is critical to having a successful year. However, having a strong sales strategy to attain a positive ROI is only half the battle.
PLM Alliances
FEBRUARY 1, 2023
Rapid advancements in technology, the Coronavirus pandemic, and post-pandemic economic instability are all factors that continue to play a role in changing the way businesses operate. As a result, constant market changes prompt marketing, sales, and channel leaders to rethink the paths that will help them meet their organizational goals. The reality is that change will happen no matter what.
Frost & Sullivan
FEBRUARY 2, 2023
There is an increased adoption of connectivity of building systems to provide advanced control and maximized comfort to the occupants. Additionally, green building design, building energy efficiency ratings and construction of zero carbon buildings are aiding the adoption of smart building systems as they provide accurate, real-time data that is instrumental in achieving the energy efficiency goals.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
ClearPoint Strategy
FEBRUARY 1, 2023
Turn your business plans into a well-formed strategic plan with ClearPoint. Is your organization currently guided by a patchwork of short-term departmental business plans rather than an overall strategic plan? It’s a near-certainty that the lack of a strategic plan is limiting your organization’s growth. You can change all that with the help of ClearPoint Strategy software.
Impact
FEBRUARY 1, 2023
Winning new brand partners is only the beginning. The real work starts after you sign the contract. As a publisher, your team will want to dig deep into data to understand your performance. This new Partnerships Experience Academy (PXA) course will help you understand what to measure, how to measure, and how to use the data to improve performance. PXA’s own Laura Press leads the course as the Head of Affiliate and Partnerships Education for publishers at impact.com.
Tackle.io
JANUARY 31, 2023
In recent years, you may have heard the term ecosystem thrown around—without much context around what that word really means or why it’s important. In software and technology markets, ecosystems have become more critical to understand and prioritize as customers increasingly seek services and solutions that work well together. A strong ecosystem strategy can help you drive more value to your customers faster.
Frost & Sullivan
FEBRUARY 1, 2023
Key Announcements: Announcement 1: Capital Expenditure and Investments to Increase The government has proposed to boost capital expenditure by 33%, increasing it to Rs. 10 lakh crores. At Rs. 2.4 lakh crores, the Indian Railways will receive the highest-ever capital outlays in the upcoming fiscal year. The fiscal deficit target for 2023-24 has been fixed at 5.9% of GDP, down from this year’s 6.4%.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Remarkable Partnerships
JANUARY 31, 2023
We know that charities are finding recruitment and retention of corporate fundraisers tough in the current market. There is hope. Charities who are investing in their people now are seeing the results. If you would like to build a high performing team who are engaged and motivated, find out how by following our recommendations: 1. Create an internal partnerships culture A partnership culture needs to be created beyond the corporate team.
Dinkel Business Development
JANUARY 30, 2023
To begin the year, we thought it might be helpful to compile a short list of a few of our favorite resources around growth, leadership and business development. As you know, access to educational opportunities is easy these days, yet it’s always nice to be handed some resources to help cut down on research time. We hope you enjoy and we’d love to hear about some of the resources you turn to for business development and growth.
TRG Blog
JANUARY 30, 2023
Enterprise Resource Planning , or ERP, is software that is intended to tie together an entire organisation.
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