Impartner
JULY 20, 2021
Rigid requirements, underutilized assets and unused market development funds. If your company suffers from even one of these, then your partner program may be too complicated. A new global study reveals that one-quarter of channel partners will not work with a vendor that does not “fully prioritize a seamless, workable partner experience.” Does that sound like you?
EGA
JULY 19, 2021
Within the Executive Growth Alliance, peers from US, Europe, Latin America and Africa collaborate to solve Specific Actionable Challenges. At the conclusion of each Executive Growth Circle (EGC), all participants are challenged to commit to action with accountability to apply the insights gained during the EGC. When they reconvene for the next EGC, all will share their newfound knowledge (i.e., key learning) from application of knowledge in their workplace.
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Peter Simoons
JULY 18, 2021
You are a successful leader. You want to sustain and increase your leadership success, with your team and in collaboration with other organisations in alliances, partnerships and ecosystems. To do so, you’ll need to further develop yourself, possibly change your behavior and manage and involve your stakeholders. Success might look like an overnight change, but in fact it is a lasting conscious journey following a solid roadmap.
PartnerTap
JULY 21, 2021
Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners. Considering how necessary it is to channel sales, you would think that everyone was sharing data with each other. However, anyone who works in channel knows how difficult it can be to get essential data from their partners.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Jake Jorgovan
JULY 19, 2021
Imagine you just finished your first podcast episode. You design the podcast art, and you launch your new venture to… crickets. Without podcast promotion, it can be impossible to get new listeners. Luckily, a few marketing strategies can help you get your first set of listeners, and you'll grow from there. Keep reading to learn more. What Is Podcast Promotion?
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
INSEAD Knowledge
JULY 18, 2021
Organisations – including business schools – are increasingly focused on expanding their DEI capabilities. Consider these best practices for productive conversations around DEI.
Channel Insider
JULY 23, 2021
Many of your customers have a vacancy they need to fill, and your channel practice could be just right to fill it! It’s a professional vacancy. Most businesses have legal needs, so they have a law firm on retainer whose lawyers help them with those needs. Similarly, they have financial needs. They have an accounting firm whose partners and associates perform various accounting activities for them.
COO Alliance
JULY 23, 2021
ATTN: CEOs doing > 5-50mil/year: Are you looking for the Yin to your Yang (or the Yang to your Yin)? Your ideal COO is an extension of you – it’s the ONE relationship that most determines the fate of your business. So if you know exactly what the different types of COOs are. And you add Cameron Herold’s blueprint for attracting & retaining world-class talent… Then you can find the perfect match to your visionary style & blow your market out of the water!
Mindmatrix
JULY 23, 2021
Mindmatrix offers detailed lead reports that help you understand your leads and interact with them effectively. You get a 360-degree view of your leads as Mindmatrix tracks and studies lead behavior across various touchpoints including landing pages, social media, websites, and other interactions that give you a complete prospect profile. It analyzes the complete digital footprint of leads and provides an in-depth picture of each lead.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
INSEAD Knowledge
JULY 19, 2021
Collaboration with a partner is not strictly a two-way affair; instead, prospective partners take the entire competitive landscape into account when forming ties.
Frost & Sullivan
JULY 22, 2021
RNA therapeutics investment has a better chance of commercial success and enables better returns in less time for market participants, finds Frost & Sullivan. Santa Clara, Calif. –July 22, 2021– Frost & Sullivan’s recent analysis, Global RNA Therapeutics: Technology Growth Opportunities , reveals that ribonucleic acid (RNA) therapeutics is poised to gain momentum in the next few years and can potentially be applied to a wide variety of disease interventions.
COO Alliance
JULY 22, 2021
The hiring process is difficult, and even more difficult if you don’t plan it out. As a COO, a lot of that is your responsibility. You need to hire the perfect people for your company, people that work hard, are passionate, are dedicated, etc, but sometimes the work it takes to do that seems overwhelming. That’s why it’s worthwhile to take a breath and then take the time to map out your hiring process beforehand.
Mindmatrix
JULY 23, 2021
Whenever a lead flows in at the corporate level, through whatever means, the Mindmatrix platform can automatically assign it to a partner based on pre-set parameters specified at the corporate level. These parameters include location, zip code, expertise, partnership levels, or other attributes as specified by the company. The platform also supports round-robin or priority routing.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
INSEAD Knowledge
JULY 20, 2021
The key to building the world’s largest IoT company? A novel collaboration-based strategy of “strategic coalescence”.
Frost & Sullivan
JULY 18, 2021
Revenue for the global shared mobility market is expected to exceed $1 billion by the end of 2025. Santa Clara, Calif. – July 19, 2021–Frost & Sullivan’s recent analysis finds that the global shared mobility market is expected to reach pre-pandemic levels by late 2021 or early 2022. Comprising of traditional carsharing , peer-to-peer (P2P) carsharing , e-hailing , ridesharing , bikesharing , demand-responsive transit (DRT) , and mobility-as-a-service (MaaS) , the industry has been adversely
Crossbeam Blog
JULY 19, 2021
You’re leading partnerships at a new company and you’re eager to start proving your value by signing up new partners and executing your co-marketing and co-selling playbook — but hold your horses, not so fast!
Mindmatrix
JULY 23, 2021
Mindmatrix’s Opportunity database is central to the Opportunity management functionality. As a new opportunity flows in, the fields are automatically mapped and then the opportunity is input into the database. . The Mindmatrix Platform allows you to create multiple Opportunity types based on your business plan for Opportunities. Mindmatrix’s Opportunity module is flexible in the sense that it allows you to add ‘N’ number of custom fields, decide which user groups should have visibility of those,
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
INSEAD Knowledge
JULY 21, 2021
Asking great questions is perhaps the most underappreciated skill of great data-driven leaders.
ITA Group
JULY 22, 2021
How the Talent War Is Impacting Customer Experience (And What You Should Do About It). TL;DR: Navigating today’s employer-employee dynamic has a lot of twists, turns and alleyways, but one thing remains constant: Customers have high demands for their experience with your brand. In this post, you will learn a bit about those roadblocks, how they impact the customer journey, and at the end, what you can do about it.
Impact
JULY 22, 2021
Want to launch a partnership program? Here’s an overview of what a modern partnerships program looks like, why you should invest in one, and how you can do it. What is a modern partnership program? A business partner can be defined as any third party that has access to a brand’s target audience and as a result, can drive brand awareness, digital transactions, and revenue.
Mindmatrix
JULY 22, 2021
Marketers and salespeople have a host of audiences to target with their demand creation activities. From champions to CXOs, from users to ratifiers, the demand type will heavily influence which of these groups should be your target audience. Please download this SiriusDecisions Research Brief to learn more.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Tackle.io
JULY 23, 2021
The AWS Seller’s Experience event , hosted by Tackle and AWS, brought together hundreds of experts and top Marketplace sellers to discuss a variety of Cloud Marketplace topics. Representatives from CrowdStrike, A Cloud Guru, F5, AWS, and Tackle shared best practices, cloud journey experiences, and go-to-market strategies. . One of the more popular sessions featured Jessica Alexander, VP of Cloud Product Sales & Alliances for CrowdStrike, and Tackle’s own Director of Product, Bria
ITA Group
JULY 20, 2021
Happy Glampers: Why You Should Consider Glamping for Your Next Incentive Trip. Nature's biological and psychological benefits make glamorous camping, or glamping, an ideal award for incentive recipients who have earned a retreat. Glamping is an especially good fit coming out of COVID-19 because it aligns so well with demand for new experiences that enable positive regeneration of mind and spirit after the unprecedented challenges we’ve faced over the past year.
Impartner
JULY 22, 2021
Partner needs are evolving. So are their priorities. Are you optimized accordingly? Compare yourself to this handy checklist. With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?
Mindmatrix
JULY 23, 2021
Mindmatrix offers the most comprehensive partner portal in the industry and covers every element of partner relationship management, partner sales enablement, and partner marketing. What truly sets the Mindmatrix partner portal apart from others is the fact that it seamlessly integrates partner sales and marketing enablement tools into the portal. .
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
PLM Alliances
JULY 22, 2021
Are you ready to take the next step in your consulting career? In this webinar, you will get a chance to hear from our Chief Delivery Officer, Scott Davis , about his personal journey and how it has shaped his career. Scott has been instrumental to The Spur Group’s growth over the years and has achieved outstanding results as a leader, coach, contributor, and team member with significant executive management expertise.
Market Source Inc
JULY 22, 2021
Today’s always-on, omnichannel B2B buyer has made collecting, integrating, and analyzing data more challenging than ever. Explore ways to leverage B2B customer data for better sales outcomes. The post Leveraging B2B Customer Data: More Than a Numbers Game appeared first on MarketSource.
Impartner
JULY 22, 2021
Trends, opportunities and challenges that are driving the need for greater automation. If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the past two years than in the previous five. Everything from business economics to technological innovation to customer buying habits is undergoing change. Navigating this post-pandemic period will be a significant challenge, unless you have some help to guide you.
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