Peter Simoons
JULY 30, 2023
In the realm of strategic alliances, there are two types of executives in the business world, those who truly understand alliances and those who do not. The first group is supportive, collaborative, and comprehends the importance of a triple-win in alliances. However, it is the second group that often poses the greatest challenge and frustration for Alliance Managers.
Chaneltivity
JULY 31, 2023
At some point in your partnerships career, you’re bound to inherit an existing partner program. And everyone will be counting on you to take the program to new heights. That’s a lot of pressure. Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line?
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Remarkable Partnerships
AUGUST 1, 2023
Our recent Hidden Opportunities research revealed that cultural differences between charities and companies are a barrier to them partnering together. In this blog we dive deeper into this barrier to explore why it exists and how you can overcome it. Motivation Companies are motivated by delivering their bottom line. It is fair to say that purpose driven business is becoming increasingly important, however making a profit is still the top priority, especially in tough economic times.
PartnerTap
AUGUST 2, 2023
Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Stellar Partnerships
JULY 31, 2023
The world is overflowing with polarised views and opposing sides. Vote yes vs no. Rich vs poor. Disadvantaged versus privileged. Climate deniers versus science. I could make this list go on and on. The challenges we face, from climate change denial to social and economic equality, demand that we transcend our differences and work together for a common purpose.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Partnership on AI
AUGUST 3, 2023
Share Our Blog / Blog Local News PAI Seeks Public Comment on the AI Procurement and Use Guidebook for Newsrooms August 3, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Automated writers, image generators, and even synthetic voice overs – in the past year, we have seen much discussion about AI in newsrooms.
PartnerTap
JULY 31, 2023
Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the other work they’re doing to make their co-sell transformations successful. Their co-sell initiatives are way bigger than our co-sell automation technology.
ClearPoint Strategy
AUGUST 3, 2023
Beat the odds with ClearPoint Strategy.
INSEAD Knowledge
AUGUST 2, 2023
A woman was driving on a mountainous road in deep winter. Her car hit a patch of ice and slid over the edge. As the woman tried to stop the car from crashing into a ditch, someone else’s life flashed before her eyes. The woman, as it happens, was suffering from a phenomenon known as the rescuer syndrome or saviour complex. Individuals affected by this syndrome have an inherent desire to help people in need.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Impact
AUGUST 3, 2023
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
PartnerTap
AUGUST 2, 2023
Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.
Planview Blog
AUGUST 3, 2023
As the world becomes more interconnected, the impacts of disruptions to product development are now felt more widely, which means product-driven organizations need to be more responsive and adaptive in how they manage their portfolios. Fierce competition and market oversaturation are just a few challenges organizations face when struggling to bridge the gap between the innovations they think they need to respond to and disrupt versus those that will offer the most value for the business.
Mindmatrix
AUGUST 3, 2023
Artificial intelligence or AI, is now a key element in partner marketing strategies. AI helps the different players of the sales ecosystem deliver highly personalized marketing experiences at scale. In this blog, we will explore how AI enhances partner marketing initiatives and discuss its applications across various areas of partner marketing including email marketing, personalized videos, and voice-based marketing.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Impact
AUGUST 3, 2023
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
PartnerTap
JULY 31, 2023
Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the other work they’re doing to make their co-sell transformations successful. Their co-sell initiatives are way bigger than our co-sell automation technology.
ForzaDash
AUGUST 2, 2023
Unlock Opportunities: Become a Vital Part of ForzaDash Bash 2023 In the dynamic realm of IT solutions and Managed Service Providers (MSPs), forging connections holds immeasurable potential. Since 2015, ForzaDash has emerged as a trailblazer, orchestrating a fusion of innovation and collaboration between IT vendors and MSPs. Beyond consultancy, we stand as a Boutique MSP Consulting Firm, redefining how IT vendors cultivate their MSP Channel—the unmatched path to success.
Planview Blog
AUGUST 2, 2023
Amidst an ever-changing and unpredictable market landscape, Fortune 500 companies are increasingly turning to the Scaled Agile Framework® (SAFe®) to enhance their value streams and meet customer demands. However, despite substantial investments, a growing number of organizations are grappling with the disheartening reality of failing to achieve their operational and business objectives.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Market Source Inc
AUGUST 1, 2023
Program Manager Vincent Tuccillo succeeds in coaching his teammates by following this advice: “I was told years ago that those who utilize their strengths to do what they love will always find success.” The post Diverse Talents Make Vincent Tuccillo a Standout Manager appeared first on MarketSource.
Impact
AUGUST 1, 2023
The impact.com team has been hard at work rolling out new features to enhance the impact.com for Publishers suite. This quarter, we focused on streamlining our user interfaces so you can achieve deeper data insights faster. As the marketplace grows increasingly competitive, you should have all the tools you need to do more with less. Look at our top new features for Trackonomics and Pressboard this quarter.
Chaneltivity
JULY 31, 2023
At some point in your partnerships career, you’re bound to inherit an existing partner program. And everyone will be counting on you to take the program to new heights. That’s a lot of pressure. Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line?
TRG Blog
JULY 31, 2023
How did our interns discover TRG International and our global, hybrid internship program ? To find the answer, we decided to delve deeper and interview a few of them. Through these conversations, we were able to categorise their responses into three distinct types.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Market Source Inc
JULY 31, 2023
Artificial intelligence in retail can analyze huge volumes of data, with the capacity to cut costs, increase efficiency, and create more personalized customer experiences. The time for retail AI is now. The post The Retail AI Imperative appeared first on MarketSource.
Impact
AUGUST 1, 2023
The organic reach of social media content continues to decline thanks to constant algorithm changes. On Facebook, the average post reaches just 5.2 percent of its potential audience. However, that doesn’t mean organic social is useless for promoting branded content. Your owned social media presence: Increases brand awareness. Branded content helps build a publication’s brand on social media, keeping you top-of-mind for existing readers and providing an early touchpoint for new ones.
Chaneltivity
JULY 31, 2023
At some point in your partnerships career, you’re bound to inherit an existing partner program. And everyone will be counting on you to take the program to new heights. That’s a lot of pressure. Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line?
Dinkel Business Development
JULY 31, 2023
The need to utilize both inbound and outbound marketing is essential for any businesses success. What we’ve seen is that most companies focus on their inbound marketing which generally falls under your typical marketing plan. That marketing plan usually includes tactics like digital marketing, social media advertising, media relations, SEO/SEM, and so on.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Compass Point
JULY 30, 2023
This article is part of the” 20-Year Look Back” series by Tom Garrity, founder, and managing partner of Compass Point Consulting, as he shares insights and reflections on two decades of supporting family business owners. Twenty years ago, leadership was a term used mostly in military history lessons and boardroom meetings. Today it’s a whole industry with books, courses, and certifications.
PSMJ Resources Blog
AUGUST 3, 2023
The competitive landscape within AEC often leads firms to grow through mergers and acquisitions (M&A). However, this can bring unique data-management obstacles. Figuring out your data-management strategy is crucial for your business – now and in future stages of growth.
Channel Insider
AUGUST 3, 2023
On Wednesday, July 19, the United States Department of Justice (DOJ) and Federal Trade Commission (FTC) released proposed additions and addendums for their joint Merger Guidelines to the general public. These suggested updates are drafted for public comment and not yet finalized. In their current form, the 13 proposed guidelines aim to “identify potentially illegal mergers” based on a number of different criteria that account for how competition works in the modern economy.
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