Sat.Jul 29, 2023 - Fri.Aug 04, 2023

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How to Build, Brand, and Launch Your New Co-sell Program

PartnerTap

Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the other work they’re doing to make their co-sell transformations successful. Their co-sell initiatives are way bigger than our co-sell automation technology.

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Building bridges, not walls

Stellar Partnerships

The world is overflowing with polarised views and opposing sides. Vote yes vs no. Rich vs poor. Disadvantaged versus privileged. Climate deniers versus science. I could make this list go on and on. The challenges we face, from climate change denial to social and economic equality, demand that we transcend our differences and work together for a common purpose.

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Alliances are not Magic Wands!

Peter Simoons

In the realm of strategic alliances, there are two types of executives in the business world, those who truly understand alliances and those who do not. The first group is supportive, collaborative, and comprehends the importance of a triple-win in alliances. However, it is the second group that often poses the greatest challenge and frustration for Alliance Managers.

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PAI Seeks Public Comment on the AI Procurement and Use Guidebook for Newsrooms

Partnership on AI

Share Our Blog / Blog Local News PAI Seeks Public Comment on the AI Procurement and Use Guidebook for Newsrooms August 3, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Automated writers, image generators, and even synthetic voice overs – in the past year, we have seen much discussion about AI in newsrooms.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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7 Strategies for Enterprise Co-sell Success

PartnerTap

Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.

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How AI-powered chatbots are transforming marketing and sales operations

IBM Business Partners

In this AI and digital age, customer expectations have evolved. Customers increasingly expect instant gratification: personalized, accurate answers faster and easier than ever before. They don’t want to fill out a form to request a quote, send an email to get pricing information, or wait to get simple answers; they want real-time answers and action.

Retail 70
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Escaping the Saviour Complex: Letting Go of the Urge to Rescue

INSEAD Knowledge

A woman was driving on a mountainous road in deep winter. Her car hit a patch of ice and slid over the edge. As the woman tried to stop the car from crashing into a ditch, someone else’s life flashed before her eyes. The woman, as it happens, was suffering from a phenomenon known as the rescuer syndrome or saviour complex. Individuals affected by this syndrome have an inherent desire to help people in need.

Energy 68
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7 Strategies for Enterprise Co-sell Success

PartnerTap

Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.

Finance 130
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Where Does Innovation Fit in the Product Portfolio

Planview Blog

As the world becomes more interconnected, the impacts of disruptions to product development are now felt more widely, which means product-driven organizations need to be more responsive and adaptive in how they manage their portfolios. Fierce competition and market oversaturation are just a few challenges organizations face when struggling to bridge the gap between the innovations they think they need to respond to and disrupt versus those that will offer the most value for the business.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Streamlining compliance with IBM Cloud Infrastructure as Code and a shift-left approach

IBM Business Partners

In today’s fast-paced digital landscape, organizations need to ensure their cloud infrastructure is not only efficient and scalable but also compliant with various regulatory standards. IBM Cloud provides a powerful solution with its Infrastructure as Code (IaC) capabilities and the adoption of a shift-left approach to compliance. This blog explores how IBM Cloud’s IaC, when combined with shift-left compliance practices, can help organizations enhance their cloud infrastructure and m

Legal 66
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The Role of AI in Partner Marketing

Mindmatrix

Artificial intelligence or AI, is now a key element in partner marketing strategies. AI helps the different players of the sales ecosystem deliver highly personalized marketing experiences at scale. In this blog, we will explore how AI enhances partner marketing initiatives and discuss its applications across various areas of partner marketing including email marketing, personalized videos, and voice-based marketing.

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How to Build, Brand, and Launch Your New Co-sell Program

PartnerTap

Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the other work they’re doing to make their co-sell transformations successful. Their co-sell initiatives are way bigger than our co-sell automation technology.

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Unlock Opportunities: Become a Vital Part of ForzaDash Bash 2023

ForzaDash

Unlock Opportunities: Become a Vital Part of ForzaDash Bash 2023 In the dynamic realm of IT solutions and Managed Service Providers (MSPs), forging connections holds immeasurable potential. Since 2015, ForzaDash has emerged as a trailblazer, orchestrating a fusion of innovation and collaboration between IT vendors and MSPs. Beyond consultancy, we stand as a Boutique MSP Consulting Firm, redefining how IT vendors cultivate their MSP Channel—the unmatched path to success.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How organizations can successfully measure an application health monitoring process

IBM Business Partners

Organizations today require every employee, application and process to work in coordination to produce value. Organizations increasingly depend on their technology stack—which comprises the totality of their network interfaces, CPUs, virtual machines, operating system information and installed applications—to deliver consistent service to the end user.

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8 Ways to Accelerate Value Stream Flow Based on SAFe 6.0® 

Planview Blog

Amidst an ever-changing and unpredictable market landscape, Fortune 500 companies are increasingly turning to the Scaled Agile Framework® (SAFe®) to enhance their value streams and meet customer demands. However, despite substantial investments, a growing number of organizations are grappling with the disheartening reality of failing to achieve their operational and business objectives.

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Difference in organisational culture holds back partnerships

Remarkable Partnerships

Our recent Hidden Opportunities research revealed that cultural differences between charities and companies are a barrier to them partnering together. In this blog we dive deeper into this barrier to explore why it exists and how you can overcome it. Motivation Companies are motivated by delivering their bottom line. It is fair to say that purpose driven business is becoming increasingly important, however making a profit is still the top priority, especially in tough economic times.

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Internship testimonials - Episode 44: From Searching to Interning at TRG International

TRG Blog

How did our interns discover TRG International and our global, hybrid internship program ? To find the answer, we decided to delve deeper and interview a few of them. Through these conversations, we were able to categorise their responses into three distinct types.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How conversational AI can transform IT support

IBM Business Partners

My name is Michael, and I am a senior at New York University (NYU). Throughout my time in college, I’ve worked numerous part-time jobs to help cover the ever-rising costs of living and studying in New York City. These spanned from being a video editor, interning at startups, assisting in artificial intelligence research, and numerous other stints in between.

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Diverse Talents Make Vincent Tuccillo a Standout Manager

Market Source Inc

Program Manager Vincent Tuccillo succeeds in coaching his teammates by following this advice: “I was told years ago that those who utilize their strengths to do what they love will always find success.” The post Diverse Talents Make Vincent Tuccillo a Standout Manager appeared first on MarketSource.

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Sleeker looks and deeper insights: what’s new for Trackonomics and Pressboard in Q2

Impact

The impact.com team has been hard at work rolling out new features to enhance the impact.com for Publishers suite. This quarter, we focused on streamlining our user interfaces so you can achieve deeper data insights faster. As the marketplace grows increasingly competitive, you should have all the tools you need to do more with less. Look at our top new features for Trackonomics and Pressboard this quarter.

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Inheriting a Partner Program: Advice From 7 Experts

Chaneltivity

At some point in your partnerships career, you’re bound to inherit an existing partner program. And everyone will be counting on you to take the program to new heights. That’s a lot of pressure. Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line?

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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5 things to know: IBM Cloud’s mission to accelerate innovation for clients

IBM Business Partners

Whether it’s addressing customer demands for seamless digital experiences or helping clients navigate complex industry regulations, IBM Cloud is committed to helping clients drive innovation today while preparing them for tomorrow. As enterprises embrace generative AI to drive innovation, the combination of IBM’s AI stack, industry expertise and infrastructure can help them on their journeys.

Banking 63
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The Retail AI Imperative

Market Source Inc

Artificial intelligence in retail can analyze huge volumes of data, with the capacity to cut costs, increase efficiency, and create more personalized customer experiences. The time for retail AI is now. The post The Retail AI Imperative appeared first on MarketSource.

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How organic social fuels branded content campaigns: An interview with Narcity’s Minnie Nguyen

Impact

The organic reach of social media content continues to decline thanks to constant algorithm changes. On Facebook, the average post reaches just 5.2 percent of its potential audience. However, that doesn’t mean organic social is useless for promoting branded content. Your owned social media presence: Increases brand awareness. Branded content helps build a publication’s brand on social media, keeping you top-of-mind for existing readers and providing an early touchpoint for new ones.

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Inheriting a Partner Program: Advice From 6 Experts

Chaneltivity

At some point in your partnerships career, you’re bound to inherit an existing partner program. And everyone will be counting on you to take the program to new heights. That’s a lot of pressure. Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How chatbots improve human resource operations

IBM Business Partners

Today’s HR departments struggle to efficiently manage human resource operations and routine tasks, wasting time daily answering employees’ FAQs in the absence of a self-service system. When HR professionals are forced to allocate their time on these routine questions and repetitive tasks, they can’t focus on valuable work such as recruitment, retention and motivation, leadership development, and corporate culture.

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Does Your Business Truly Utilize Outbound & Relationship Marketing?

Dinkel Business Development

The need to utilize both inbound and outbound marketing is essential for any businesses success. What we’ve seen is that most companies focus on their inbound marketing which generally falls under your typical marketing plan. That marketing plan usually includes tactics like digital marketing, social media advertising, media relations, SEO/SEM, and so on.

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Leadership is not what you think

Compass Point

This article is part of the” 20-Year Look Back” series by Tom Garrity, founder, and managing partner of Compass Point Consulting, as he shares insights and reflections on two decades of supporting family business owners. Twenty years ago, leadership was a term used mostly in military history lessons and boardroom meetings. Today it’s a whole industry with books, courses, and certifications.

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