Peter Simoons
JULY 30, 2023
In the realm of strategic alliances, there are two types of executives in the business world, those who truly understand alliances and those who do not. The first group is supportive, collaborative, and comprehends the importance of a triple-win in alliances. However, it is the second group that often poses the greatest challenge and frustration for Alliance Managers.
Chaneltivity
JULY 31, 2023
At some point in your partnerships career, you’re bound to inherit an existing partner program. And everyone will be counting on you to take the program to new heights. That’s a lot of pressure. Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line?
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Remarkable Partnerships
AUGUST 1, 2023
Our recent Hidden Opportunities research revealed that cultural differences between charities and companies are a barrier to them partnering together. In this blog we dive deeper into this barrier to explore why it exists and how you can overcome it. Motivation Companies are motivated by delivering their bottom line. It is fair to say that purpose driven business is becoming increasingly important, however making a profit is still the top priority, especially in tough economic times.
PartnerTap
AUGUST 2, 2023
Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Stellar Partnerships
JULY 31, 2023
The world is overflowing with polarised views and opposing sides. Vote yes vs no. Rich vs poor. Disadvantaged versus privileged. Climate deniers versus science. I could make this list go on and on. The challenges we face, from climate change denial to social and economic equality, demand that we transcend our differences and work together for a common purpose.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Impact
AUGUST 1, 2023
Media-savvy consumers and digital natives look for authenticity in marketing. In recent years, brands have increasingly turned over marketing budgets to influencer marketing as a way to connect with a wider audience. But, with the rising trend in creator partnerships, brands are more likely to encounter fake influencers. According to Statista, 49 percent of Instagram influencers on average were involved in fraudulently inflating follower count.
PartnerTap
JULY 31, 2023
Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the other work they’re doing to make their co-sell transformations successful. Their co-sell initiatives are way bigger than our co-sell automation technology.
ClearPoint Strategy
AUGUST 3, 2023
Beat the odds with ClearPoint Strategy.
INSEAD Knowledge
AUGUST 2, 2023
A woman was driving on a mountainous road in deep winter. Her car hit a patch of ice and slid over the edge. As the woman tried to stop the car from crashing into a ditch, someone else’s life flashed before her eyes. The woman, as it happens, was suffering from a phenomenon known as the rescuer syndrome or saviour complex. Individuals affected by this syndrome have an inherent desire to help people in need.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
IBM Business Partners
AUGUST 2, 2023
In this AI and digital age, customer expectations have evolved. Customers increasingly expect instant gratification: personalized, accurate answers faster and easier than ever before. They don’t want to fill out a form to request a quote, send an email to get pricing information, or wait to get simple answers; they want real-time answers and action.
PartnerTap
AUGUST 2, 2023
Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.
Impact
AUGUST 3, 2023
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
Planview Blog
AUGUST 3, 2023
As the world becomes more interconnected, the impacts of disruptions to product development are now felt more widely, which means product-driven organizations need to be more responsive and adaptive in how they manage their portfolios. Fierce competition and market oversaturation are just a few challenges organizations face when struggling to bridge the gap between the innovations they think they need to respond to and disrupt versus those that will offer the most value for the business.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
IBM Business Partners
AUGUST 2, 2023
My name is Michael, and I am a senior at New York University (NYU). Throughout my time in college, I’ve worked numerous part-time jobs to help cover the ever-rising costs of living and studying in New York City. These spanned from being a video editor, interning at startups, assisting in artificial intelligence research, and numerous other stints in between.
PartnerTap
JULY 31, 2023
Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the other work they’re doing to make their co-sell transformations successful. Their co-sell initiatives are way bigger than our co-sell automation technology.
Impact
AUGUST 3, 2023
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
Mindmatrix
AUGUST 3, 2023
Artificial intelligence or AI, is now a key element in partner marketing strategies. AI helps the different players of the sales ecosystem deliver highly personalized marketing experiences at scale. In this blog, we will explore how AI enhances partner marketing initiatives and discuss its applications across various areas of partner marketing including email marketing, personalized videos, and voice-based marketing.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
IBM Business Partners
AUGUST 3, 2023
In today’s fast-paced digital landscape, organizations need to ensure their cloud infrastructure is not only efficient and scalable but also compliant with various regulatory standards. IBM Cloud provides a powerful solution with its Infrastructure as Code (IaC) capabilities and the adoption of a shift-left approach to compliance. This blog explores how IBM Cloud’s IaC, when combined with shift-left compliance practices, can help organizations enhance their cloud infrastructure and m
ForzaDash
AUGUST 2, 2023
Unlock Opportunities: Become a Vital Part of ForzaDash Bash 2023 In the dynamic realm of IT solutions and Managed Service Providers (MSPs), forging connections holds immeasurable potential. Since 2015, ForzaDash has emerged as a trailblazer, orchestrating a fusion of innovation and collaboration between IT vendors and MSPs. Beyond consultancy, we stand as a Boutique MSP Consulting Firm, redefining how IT vendors cultivate their MSP Channel—the unmatched path to success.
Planview Blog
AUGUST 2, 2023
Amidst an ever-changing and unpredictable market landscape, Fortune 500 companies are increasingly turning to the Scaled Agile Framework® (SAFe®) to enhance their value streams and meet customer demands. However, despite substantial investments, a growing number of organizations are grappling with the disheartening reality of failing to achieve their operational and business objectives.
Market Source Inc
AUGUST 1, 2023
Program Manager Vincent Tuccillo succeeds in coaching his teammates by following this advice: “I was told years ago that those who utilize their strengths to do what they love will always find success.” The post Diverse Talents Make Vincent Tuccillo a Standout Manager appeared first on MarketSource.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
IBM Business Partners
AUGUST 3, 2023
Organizations today require every employee, application and process to work in coordination to produce value. Organizations increasingly depend on their technology stack—which comprises the totality of their network interfaces, CPUs, virtual machines, operating system information and installed applications—to deliver consistent service to the end user.
Impact
AUGUST 1, 2023
The impact.com team has been hard at work rolling out new features to enhance the impact.com for Publishers suite. This quarter, we focused on streamlining our user interfaces so you can achieve deeper data insights faster. As the marketplace grows increasingly competitive, you should have all the tools you need to do more with less. Look at our top new features for Trackonomics and Pressboard this quarter.
Chaneltivity
JULY 31, 2023
At some point in your partnerships career, you’re bound to inherit an existing partner program. And everyone will be counting on you to take the program to new heights. That’s a lot of pressure. Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line?
TRG Blog
JULY 31, 2023
How did our interns discover TRG International and our global, hybrid internship program ? To find the answer, we decided to delve deeper and interview a few of them. Through these conversations, we were able to categorise their responses into three distinct types.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
IBM Business Partners
AUGUST 2, 2023
Today’s HR departments struggle to efficiently manage human resource operations and routine tasks, wasting time daily answering employees’ FAQs in the absence of a self-service system. When HR professionals are forced to allocate their time on these routine questions and repetitive tasks, they can’t focus on valuable work such as recruitment, retention and motivation, leadership development, and corporate culture.
Impact
AUGUST 1, 2023
The organic reach of social media content continues to decline thanks to constant algorithm changes. On Facebook, the average post reaches just 5.2 percent of its potential audience. However, that doesn’t mean organic social is useless for promoting branded content. Your owned social media presence: Increases brand awareness. Branded content helps build a publication’s brand on social media, keeping you top-of-mind for existing readers and providing an early touchpoint for new ones.
Chaneltivity
JULY 31, 2023
At some point in your partnerships career, you’re bound to inherit an existing partner program. And everyone will be counting on you to take the program to new heights. That’s a lot of pressure. Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line?
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