Stellar Partnerships
JULY 18, 2022
“Life is like a bicycle. To keep your balance you must keep moving” Albert Einstein. It’s midwinter and getting out of bed on a cold morning is a struggle. Even my border collie, a hardy soul, put one paw outside the door this morning and thought better of it. How’s your motivation right now? We know that end of financial year can be a high-pressure time.
Thinkers 50
JULY 18, 2022
As leaders respond to remote and hybrid work models, humans and machines, workforce ecosystems, and talent marketplaces, there is hope and fear, but is enough being done to nurture talent by co-designing cultures of curiosity over cultures of conformity? Hack Future Lab founder and IE Business School visiting Professor, Terence Mauri argues that building a culture of curiosity — one that embraces ideas that challenge the status quo — is the best way to turn uncertainty into a tailwind for bold a
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Be Partner Ready
JULY 19, 2022
To say the pandemic changed many things is an understatement. The way we work, socialise, the way we shop, and for many things, there’s no going back to ‘normal’ Given that going out to shop was a risk to our health (especially if buying toilet rolls!) have you changed the way you purchase products? Even a former staunch anti-online purchaser like Hailey has embraced the e-commerce world and found it to be, for the most part, an efficient and reliable way to shop.
EGA
JULY 16, 2022
Employee learning and development is more important than ever before. According to LinkedIn’s recent workplace learning study , 72 percent of respondents agree that it is more strategic today than five years ago. The modern workplace is constantly changing, and employees need to be able to adapt to new technologies, processes, and methods. As a result, companies around the world invested over $357.7 billion into employee training in 2020 (with $165.3 billion spent in the US alone).
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Vantage Partners
JULY 22, 2022
Careful Alliance Planning Helps Mitigate Cultural, Legal, Operational, Financial, and Even Intangible Issues That Can Derail a Collaboration. Research on partnership performance indicates that business planning with partners is challenging, and essential to success. Experienced alliance managers report that 21 – 32% of the expected value of any partnership is likely to be lost through ineffective execution, and that effective joint planning can significantly improve performance.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Thinkers 50
JULY 19, 2022
Excerpted from Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work by Ruchika Tulshyan. Reprinted with permission from the MIT Press. Copyright 2022. I’m often asked if diversity, equity and inclusion (DEI) are global issues, or just U.S.-centric ones. The reality is this: DEI and creating cultures of belonging is the number one priority for every leader today, regardless of geographic location.
EGA
JULY 16, 2022
We live in a hyper-connected world. Never in our history have people, products, and data been more connected on a global scale than today – allowing access to new markets, ideas, and collaboration partners. However, we’re also experiencing the negative side of ‘hyper-connectedness’– empty shelves, deserted ports, worker shortages, information overload, and rising prices.
INSEAD Knowledge
JULY 20, 2022
Information search could be made less biased and more holistic through the lens of empathy.
Tackle.io
JULY 19, 2022
After spending a couple of decades in technology go-to-market, I think it’s pretty safe to say the way products are purchased and “sold” is broken. In fact, the pandemic actually proved it. . Suddenly, gone were the days of the “six-legged” sales call with an account executive, a sales engineer, and a regional director / vice president. Gone were the days of the classic proof of concept.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Impact
JULY 18, 2022
Buzz Lightyear once said, “To infinity and beyond!” What was he referring to? The power of branded content to your business’s success, of course. After all, the first Toy Story film’s popularity brought The Slinky Dog toy back to life after 10 years off the shelf. From the film’s ad placement, 20,000 orders for the toy rushed in and put the toy’s manufacturer back in business.
Channel Insider
JULY 21, 2022
Cybersecurity and application and services integration are the top IT priorities, according to Kaseya’s 2022 IT Operations Survey. The annual survey, which saw a record-high number of respondents this year, outlines global IT professionals’ top actions, goals and challenges for the coming year. Kaseya is an ITSM vendor and a supplier to managed service providers (MSPs) so any trends the company spots are potential opportunities for MSPs and channel partners.
ITA Group
JULY 21, 2022
Break Through Customer Noise With Digital & Beyond-Digital Touchpoints. In Back to the Future , Marty McFly goes 30 years into the past (and eventually into the future) to influence relationships that help him continue existing. I enjoyed the concept as a kid, but now that I’m older, I see so many similarities between the classic movie and the way brands need to nurture customer relationships to ensure they continue existing—now and in the future.
INSEAD Knowledge
JULY 17, 2022
Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Frost & Sullivan
JULY 18, 2022
San Antonio –July 18, 2022– The metaverse is anticipated to become a platform where people, especially Gen Z, spend time with social communities, consume media, and participate in virtual events and sports. Frost & Sullivan’s recent analysis, Global Metaverse Growth Opportunities , finds that the metaverse will be an interconnected network of virtual worlds that will eventually become an extension of the real-world economy.
Channel Insider
JULY 22, 2022
IT vendor ecosystems used to be simple things. Big vendors attracted lots of partners among smaller vendors and service providers. But the traditional order has been upset by the cloud and the arrival of consumption-oriented models that favor monthly subscriptions over one-time fees for software and even hardware. This means that IT vendors must change gears if they hope to form more worthwhile partnerships and engage a wider sphere of their potential audience.
ForzaDash
JULY 22, 2022
Marketing to MSPs: Top 5 Tips for Creating Great Assets for MSPs The purpose of the Sponsor’s marketing asset is to get the attention of the MSP with your service. Typically a PFD document. Creating a marketing asset for MSPs is a vital beginning in developing relationships with MSPs and TSPs. Here we have compiled a list of points to consider when creating an asset for MSPs.
Planview Blog
JULY 22, 2022
As the world grows more and more digital, customers across every industry are expecting digital-first, timely assistance and support. As shown in this digital transformation in banking case study roundup, all businesses — including banks — have been forced to change and evolve with the times. Digital transformation isn’t so much optional as it is imperative for survival.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
JULY 22, 2022
In a development that promises to further shake up the carsharing industry, Free2Move (part of the Stellantis Group) has announced its acquisition of Share Now, a leader of Europe’s free-floating carsharing market. Beyond expanding the company’s geographic footprint and range of offerings, what implications will this strategic acquisition have for Free2Move, its competitors, for urban mobility and customers, in general?
Channel Insider
JULY 21, 2022
IT vendors are often looking for ways to increase their presence in the channel. The good news is the channel needs their help. Beyond establishing a direct channel presence and building an effective portal , what are some of the tools and strategies IT vendors can develop to offer material help to partners , MSPs , and MSSPs , and improve their results in the channel?
Agorize
JULY 21, 2022
Whenever you see a successful business, someone once made a courageous decision. – Peter Drucker (author and theorist) If a company’s success depends on its ability to innovate continuously, then bravery would be one of the primary qualities of a successful entrepreneur. At least that’s what management guru Peter Drucker seemed to imply with this quote, which will certainly inspire many readers.
Dinkel Business Development
JULY 20, 2022
Today, content marketing is essential for building your personal brand. Competition is high, and that means it's important to use all the tools that are available to you. Fortunately, there are also more opportunities out there than ever before. The Internet allows us to reach a wide range of audiences in a matter of seconds. Even if there are other professionals in your space that provide similar services and expertise, you have something unique to offer.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan
JULY 21, 2022
San Antonio — July 21, 2022 — Based on its recent analysis of the product lifecycle management (PLM) software and innovative solutions Industry, Frost & Sullivan recognizes Centric Software with the 2022 Global Competitive Strategy Leadership Award for its highly innovative tech solutions that increases businesses’ time to market and productivity.
TRG Blog
JULY 20, 2022
For many organisations, cloud computing really is the question of “when” not “if”. There are significant advantages of the transition to the cloud, and not just from an IT perspective. The finance functions should be able to reap rewards from this trend as well.
Tackle.io
JULY 19, 2022
BOISE, Idaho, July 19, 2022 — Tackle.io , a software company dedicated to helping ISVs launch, grow, and scale digital routes to revenue through the clouds, has entered a strategic partnership with Microsoft to simplify how independent software vendors (ISVs) scale revenue through the Microsoft commercial marketplace, which includes the storefronts Azure Marketplace and Microsoft AppSource.
Better Business for Good Company
JULY 19, 2022
Hacks to Document your Business Processes. How to write up your business processes without gong completely, utterly insane. No-one likes documenting their routine operations, but if you want to expand your team to grow your business sustainably, it is an essential task. This high-value webinar is all about learning exactly how to make permanent records of all business processes, using written instruction documents.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Frost & Sullivan
JULY 21, 2022
SAN ANTONIO, TX. – July 21, 2022– Frost & Sullivan recently analyzed the global automotive navigation industry, and based on its findings, recognizes TomTom with the 2022 Global Automotive Navigation New Product Innovation Award. The company is a leading mapping software and device manufacturer of factory-fitted in-vehicle navigation system based on digital technologies and satellite imagery.
Impartner
JULY 19, 2022
C ustomers today expect more personalized experiences that are highly relevant to their needs. It’s no surprise then, that B2B marketers are seeing the channel as the golden path to market in 2022 – t o sell their products, companies will have to work with partners who can cater to consumers’ hyperlocal needs. . In 2019, most companies had 75% of their revenues came through indirect sales.
Tackle.io
JULY 19, 2022
After spending a couple of decades in technology go-to-market, I think it’s pretty safe to say the way products are purchased and “sold” is broken. In fact, the pandemic actually proved it. Cloud Marketplaces have proven to be a key step in the B2B buying and selling evolution. Suddenly, gone were the days of the “six-legged” sales call with an account executive, a sales engineer, and a regional director / vice president.
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