3 Ways New Buyers Are Affecting Channels
Partner Path
OCTOBER 21, 2020
By Diane Krakora , CEO of PartnerPath. I talk about recruiting, enabling and managing indirect partners all the time. The goal of 99% of all technology companies is to leverage indirect channels for increased sales reach, market penetration and customer satisfaction. But there has been a shift that greatly affects the traditional channel model and some vendors are feeling the change.
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