Sat.Jan 22, 2022 - Fri.Jan 28, 2022

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The PartnerTap Story: A Company Built to Last

PartnerTap

In 2020 when the world went into lockdown, many companies began to feel the effects. Revenue began slowing down and employees stopped coming into work. The only exceptions to this trend were companies that provided goods and services electronically, like Amazon and Zoom, which saw growth during the Pandemic. It was a similar story for PartnerTap. The economic slow-down didn’t slow our growth–it accelerated our pipeline.

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3 Ways to Engage Partners in a Subscription Model

Partner Path

As we continue to move into a digital age in which individuals are comfortable researching and buying online, a transition accelerated by the Coronavirus pandemic, the buying journey has become non-linear. A potential customer may read a review, ask a friend, then browse the web before ultimately purchasing online (without consulting any sales professionals or entering a store).

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Why it’s great to be a partnership manager in 2022

Stellar Partnerships

Corporate partnerships are at a tipping point in Australia and around the world. There has never been more pressure on a business to do good in society and not just do no harm. As a partnership manager you have the ability to influence and enable companies to demonstrate how they create social good, rather than just talk about it. Over the course of the pandemic, corporate partnerships have been one area of revenue generation for charities that have stood up and shown growth, especially over oth

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Top SaaS Content Marketing Agencies in 2022

Jake Jorgovan

Want to get in touch with the best SaaS content marketing firms? We’ve put together a list of the top SaaS content marketing agencies with SaaS experience. Top SaaS Content Marketing Agencies Content Allies Animalz Refine Labs Single Grain Codeless Louder.Online YesOptimist IronPaper Uplift Content Accelerate Agency The20 Nogood.io ? Why Hire a SaaS Content Marketing Agency?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Greenfield Reporting: What’s New, and Why It’s Important

PartnerTap

In most partnerships today, spreadsheets are often shared manually, with one partner emailing another a spreadsheet of all of their customers. Usually, the entire list of customer accounts is shared, regardless of whether or not it maps to an existing customer or prospect. Our Partner Ecosystem Platform automates account mapping, which saves you time and money.

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Top 10 Growth Opportunities in Energy & Environment Industry to Enhance Company Profitability

Frost & Sullivan

San Antonio, TX, – Jan. 26, 2022 – Sustainability, digital transformation and the energy transition have accelerated significantly in the past 18 months. The global Energy and Environment (E&E) industry is going through an unprecedented transformation and this change is bringing exciting new growth opportunities. The advent of greener, smarter and more connected products and services will transform our cities, communities, workplaces, and homes into a digital and sustainable domain.

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Top SaaS Content Marketing Agencies

Jake Jorgovan

Want to get in touch with the best SaaS content marketing firms? We’ve put together a list of the top SaaS content marketing agencies with SaaS experience. Top SaaS Content Marketing Agencies Content Allies Animalz Refine Labs Single Grain Codeless Louder.Online YesOptimist IronPaper Uplift Content Accelerate Agency The20 Nogood.io ? Why Hire a SaaS Content Marketing Agency?

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Year in review: Top 12 new features from 2021

Impact

A lot happened in 2021. At impact.com, I mean. A lot happened in the world at large, too. But I’m here to tell you about a dozen new features the impact.com team brought out last year to help you get even more out of your partnerships channel. I’ll start off with some features impact.com built for brands, then close with a few ways we made life easier for publishers.

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One of Our Many Happy Clients! TCC – A Client Success Story

Aepiphanni

There’s nothing like experiencing a win-win with a client – especially when it contains transformational results. Our TCC story started several years ago when the CEO of Triple Crown Construction expressed a desire to grow his company in a way that allowed him to oversee operations and reorganize the business by developing an expanded team […].

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Sheree Atcheson

Thinkers 50

THINKERS50 RADAR CLASS OF 2022. Sheree Atcheson. Ideas. Demanding More – listed as one of the Financial Times’ best books of summer 2021 – focuses on how deliberate exclusion has been in systems and society, so we can be purposefully and deliberately inclusive moving forward. Nationality/country of origin. Ireland / Sri Lanka. BIO. An international multi-award winner for her services to Diversity and Inclusion in industry, Sheree is a Global D&I Executive; Board Member, Women Who Code; Contr

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Hungry for Growth: Competitors Show Appetite for Lucrative Southeast Asian On-demand Food Delivery Market

Frost & Sullivan

The competition is getting hotter, with everyone keen to “grab” (pun intended!) a chunk of the mouthwatering Southeast Asian on-demand food delivery market. GrabFood, Foodpanda, and GoFood are looking to take a bigger bite of a market that already accounts for almost 85% of revenue share, according to Frost & Sullivan’s analysis. Meanwhile, start-ups and new mobility solution providers—consider the case of Grab and Gojek, which straddle both shared mobility and on-demand food delivery domain

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Are You Looking to Make an Impact? Consider a Program Related Investment

Pearlman + Pearlman

As the impact investment space continues to grow, more and more players are entering the arena. Investors and institutions are looking at the ways that they can disrupt traditional models to accelerate meaningful social change. There are non-profit organizations as well as for-profit social enterprises that are tackling every major problem plaguing modern society including poverty, hunger, racial equity and healthcare access, to name just a few.

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Partner Marketing Conferences You Shouldn’t miss in 2022

Mindmatrix

Tradeshows and conferences are great avenues to grow your professional network, soak in best practices, understand industry trends and even to form business alliances and partnerships. While in-person conferences and tradeshows took a backseat with the pandemic, and many of them went virtual or were cancelled altogether, we have been steadily seeing things getting back to normal over the last 2 years.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Radar Class of 2022

Thinkers 50

Announced every January, the Thinkers50 Radar list of 30 thinkers to watch in the coming year is one of the most eagerly anticipated events in the Thinkers50 calendar. It is an eclectic mix of people who have crossed our personal radar or been nominated by members of the Thinkers50 community. We are delighted that for 2022 Deloitte has now joined us as our Radar partner.

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Chief Executive Officer, AT&T Business to Headline GROWTH, INNOVATION AND LEADERSHIP: The VIRTUAL Growth Pipeline Experience on February 8, 2022

Frost & Sullivan

San Antonio, TX. – Jan. 27, 2022 – Frost & Sullivan’s Growth, Innovation and Leadership, The VIRTUAL Growth Pipeline Experience, will take place on February 8 th and 9 th 2022. Themed Powering You to a Future Shaped by Growth, this premier event will provide leading-edge insights and forward-looking strategies virtually this year. Thought leaders from across industries will share ideas and case studies designed to help organizations pursue transformational strategies and a significant

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Making Event Marketing Work for You

Channel Insider

Most people hate to get pitched. If you come away with only one message from reading this, let it be that. You decide to hold a marketing event either online or in-person. You think it’s going to be great. You’ll tell them all about your great new service offering. It will knock them out. Every attendee will rush to place their orders. Yeah… not so much.

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Reimagining Supply Management in a Time of Unprecedented Turbulence

Vantage Partners

Click here to download the presentation. For more about our experience with Supply Management, please visit our Supply Management Academy.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Modupe Taylor-Pearce

Thinkers 50

THINKERS50 RADAR CLASS OF 2022. Modupe Taylor-Pearce. Ideas. Every problem faced by a leader in Africa has already been solved by another leader in Africa. Modupe is the founder and CEO of BCA Leadership , a pan-African organization that has impacted over 2000 African leaders with leadership coaching and knowledge-sharing services, and the curator of the Made in Africa Leadership Conference. nationality/country of origin.

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Engagement Strategies to Improve Call Center Culture & Retention

ITA Group

Engagement Strategies to Improve Call Center Culture & Retention. It’s no secret “The Great Resignation” is in full effect. According to ITA Group’s recent employee engagement study , 53% of employees surveyed are looking for a new job, and 43% don’t plan to be with their current employer within the next 12 months. And call centers are already feeling the impact.

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Top PSA Tools & Software for MSPs 2022

Channel Insider

The managed service provider (MSP) market is booming. It was worth more than $152 billion in 2020 and could surpass $274 billion by 2026. While this growth is encouraging, it also means MSPs must become more efficient as their workloads rise. Professional services automation (PSA) tools can help. These programs automate routine tasks like billing, reporting, and schedule management to help teams be more efficient.

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What is Scrum in clear language?

Collaborative Leadership Team

Stop using the “A” words! At a recent user group event ( meetup.com/ignite-agility ), I was humbled by the number of participants who mentioned that the best advice they received from me was to stop verbally throwing up Scrummy and Agile vocabulary on people. That advice does appear in “The Scrum Master Files” but I decided to post a few more thoughts about that here in the hopes of helping Scrum Masters and coaches.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Thinkers50 Radar 2022: Robert Livingston

Thinkers 50

Robert Livingston is a social psychologist and leading expert on the science underlying bias and racism in organizations. He is also a diversity consultant and lecturer in public policy at Harvard Kennedy School. His work examines an effective approach for achieving racial equity in the workplace and society. In this recap of his presentation at RTRX 2021, he discusses his PRESS model (Problem Awareness, Root Cause Analysis, Empathy, Strategy, Sacrifice), how it applies in real life situations l

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A Simple Guide to Charting the Evolution of an Ecosystem

INSEAD Knowledge

Capture key changes and pivots with a timeline.

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Becoming Your Vendor’s Favorite Reseller

Channel Insider

It can be difficult to determine whether vendor relationships are healthy, especially if you don’t communicate with your vendors very often. But vendors typically send leads to their favorite resellers, which could mean you’re missing out on quite a few opportunities if you don’t pay attention to your vendor relationships. During the Q1 iteration of SMB TechFest , several speakers discussed ways to improve relationships with vendors.

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Cyber Readiness – If it Ain’t Broke, You May Still Want to Fix It…

Pearlman + Pearlman

The saying “if it ain’t broke don’t fix it” is widely attributed to T. Bert (Thomas Bertram) Lance, the Director of the Office of Management and Budget in President Jimmy Carter’s 1977 administration. Lance’s aim was to save money by adopting a fiscal policy that focused on needed repairs. Over time, this colloquialism has come to represent a pragmatic approach to “triaging” issues.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Ori Brafman

Thinkers 50

THINKERS50 RADAR CLASS OF 2022. Ori Brafman. Ideas. Moving from Israel to Texas gave Ori a unique lens. He predicted how decentralization would change the world. He later explored psychological research on irrational behavior, and still later he joined forces with the 18th Chairman of the Joint Chiefs of Staff, Martin Dempsey, to explore how inclusion is a strategic imperative. nationality/country of origin.

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Why Facebook Is Rebranding Itself as Meta

INSEAD Knowledge

Is the tech company dodging bad publicity or creating a gatekeeper economy?

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Best ITSM Tools & Software for MSPs 2022

Channel Insider

Information technology service management (ITSM) is well established in the enterprise, and there are many ITSM tools and software available for managed service providers (MSPs). However, these tools are evolving rapidly. A few years ago they were primarily on-premises systems, but more recently cloud-based systems have begun to dominate. These systems are adding features related to work-from-home and hybrid work environments, artificial intelligence (AI) , and FinOps.