A Partner Portal is Not a Silver Bullet
Partner Path
OCTOBER 18, 2023
Follow 5 principles for a PRM that improves partner experience The new generation of partners are digital-first. They want to self-serve partnership information online – not pick up a phone and make a call (do phones still do that?) to then be emailed a fuzzy scanned PDF (which is probably out of date). From onboarding and enablement processes to opportunity registration and marketing, all partner information should be easily accessed from your partner portal/PRM (Partner Relationship Management
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