Partner Path
FEBRUARY 23, 2024
Don’t just see the future, put it to work in your partner program. In our annual webinar on channel predictions featuring Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys, we discussed four trends impacting how we engage, empower and evolve partner ecosystems. Consider how these trends may impact or improve your partner program.
Jake Jorgovan
FEBRUARY 23, 2024
Skilled truck drivers and those holding Commercial Drivers Licenses (CDL) are the backbone of the transportation and logistics industry, ensuring the timely and safe delivery of goods across vast distances. Their role is not just about driving; it's about upholding safety standards, meeting delivery deadlines, and representing the company on the road.
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PartnerTap
FEBRUARY 21, 2024
Co-selling is suddenly the hottest topic in partner, channel, and sales circles. Why? Because companies are realizing the old sales playbook is broken and finally making sales transformation a top priority in 2024. Co-selling transformation is a journey that requires the right people, technology, and best practices. Our CEO, Cassandra Gholston , just shared our co-selling transformation playbook , so this article details the modern co-selling tech stack and related co-sell transformation service
Stellar Partnerships
FEBRUARY 18, 2024
Valentine’s Day saw an ocean of red roses, love hearts and chocolate as we celebrated the important relationships in life. In Melbourne, it was followed by the Taylor Swift tsunami of sparkles, joy and friendship. When a relationship is strong, there is nothing more satisfying than getting to know each other, discovering new things and creating new memories together.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
IBM Business Partners
FEBRUARY 20, 2024
In an era of accelerating climate change , predicting the near-future can yield major benefits. For instance, when utility officials are aware that a heat wave is on its way, they can plan energy procurement to prevent power outages. When farmers in drought-prone regions are able to predict which crops are susceptible to failure , they can deploy additional irrigation.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
PartnerTap
FEBRUARY 20, 2024
We know that the old sales playbook no longer works and sales transformation is a top priority in 2024. Companies have changed how they buy products and services for their companies, and sales deals today are exponentially more complex than they were 10 years ago. The modern sales playbook must include all the other vendors, suppliers, and partners influencing your sales deals and make it easy for your sales reps to engage those individuals across companies that already have the trust of your bu
SEO Magazine
FEBRUARY 19, 2024
Establishing authorship for AI essay-generator content requires a deliberate approach. Step one is to clarify who created the original text. Next, ensure that any generated material aligns with your unique style and voice. Then, have processes to verify authenticity before publication. Further steps involve regularly updating information in line with current knowledge standards while preserving transparency about AI’s role in creation.
IBM Business Partners
FEBRUARY 23, 2024
Today, people don’t just prefer instant communication; they expect it. Conversational artificial intelligence (AI) leads the charge in breaking down barriers between businesses and their audiences. This class of AI-based tools, including chatbots and virtual assistants, enables seamless, human-like and personalized exchanges. Beyond the simplistic chat bubble of conversational AI lies a complex blend of technologies, with natural language processing (NLP) taking center stage.
Jake Jorgovan
FEBRUARY 22, 2024
Investing in top talent is one of the best investments any company can make. This is especially true in the high-stakes world of investment banking, where the caliber of personnel can significantly influence a firm's success and overall reputation. The industry's competitive nature and the complexity of its operations necessitate not just any talent, but the absolute best of the best.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
PartnerTap
FEBRUARY 20, 2024
As outlined in The Sales Transformation Imperative in 2024 , companies realize they need a new sales playbook to support modern buyers and win deals with more complex dynamics. Building a high-performing co-selling motion with your best partners is the answer. When done right, co-selling can source more pipeline for your direct sales teams and source more opportunities for your channel partners.
SEO Magazine
FEBRUARY 21, 2024
In the dynamic SEO landscape, agencies juggle complex tasks for large clients. Frequent Google updates can lead to ranking dips and resource-draining manual reporting, especially with vast ecommerce sites. Yet, those hurdles offer chances for growth. By using advanced technical tools and staying proactive, you turn these trials into advantages. Understanding Multinational SEO Complexities You face a tough puzzle when you dive into multinational SEO.
INSEAD Knowledge
FEBRUARY 22, 2024
New research by INSEAD faculty highlights the importance of better managing your time for productive teamwork. It also reviews existing research into family-controlled business groups and presents a framework to help estimate the impact of herd behaviour. In addition, recently published papers delve into the organisational challenges of public-private partnerships and how mindless browsing can be linked to a lack of job satisfaction. 1.
Jake Jorgovan
FEBRUARY 20, 2024
Securing a top-notch digital marketing agency is the first step toward ensuring your business's success. The overwhelming number of options makes the decision daunting. It's like looking for a needle in a haystack. Luckily, you've landed in the perfect spot to simplify your search. My comprehensive guide will navigate you through the top digital marketing agencies, ensuring you find your ideal match.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Channel Insider
FEBRUARY 19, 2024
Host Katie Bavoso continues her interview with Cody Kretsinger about the state of the cyberthreat landscape in 2024 in Part 2 of this first Channel Insider: Partner POV bonus episode. In Part 2, Katie and Cody discuss how IT channel MSPs and MSSPs can keep themselves and their clients safe in 2024 and what solutions and frameworks they should be implementing.
IBM Business Partners
FEBRUARY 19, 2024
In today’s complex global business environment, effective supply chain management (SCM) is crucial for maintaining a competitive advantage. The pandemic and its aftermath highlighted the importance of having a robust supply chain strategy , with many companies facing disruptions due to shortages in raw materials and fluctuations in customer demand.
ClearPoint Strategy
FEBRUARY 22, 2024
Discover the 10 features that set apart the best business reporting software. Enhance your decision-making with insights on functionality and capabilities.
Jake Jorgovan
FEBRUARY 19, 2024
HR is challenging because professionals need the right mix of data and intuition. Things get even more complicated when dealing with HR in large organizations. Luckily, you’re on the right page to learn how to solve that issue. First, we’ll discuss the factors that determine HR complexity. Then, we’ll analyze 7 practical solutions, offering step-by-step action plans and real-life examples so you can start implementing them today.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Channel Insider
FEBRUARY 21, 2024
EY and ServiceNow have expanded their strategic alliance to offer robust solutions for generative AI (GenAI) compliance, governance, and risk management. Initially targeting the digital transformation of finance and tax services, the deepened alliance aims to optimize AI oversight and governance and help organizations meet regulatory requirements. Through tight collaboration, the organizations will deliver a suite of solutions that includes AI discovery, inventory management, policy enforcement,
IBM Business Partners
FEBRUARY 23, 2024
The General Data Protection Regulation (GDPR), the European Union’s landmark data privacy law, took effect in 2018. Yet many organizations still struggle to meet compliance requirements, and EU data protection authorities do not hesitate to hand out penalties. Even the world’s biggest businesses are not free from GDPR woes. Irish regulators hit Meta with a EUR 1.2 billion fine in 2023.
Planview Blog
FEBRUARY 22, 2024
Transformation comes fast and frequently, spurred forward by humanity’s endless capacity to discover and leverage digital innovations. How to respond to the changes those technologies precipitate is a constant theme of discussion across boardrooms and virtual meeting spaces. But when thinking about transformation and how much of it relies on immersion into an increasingly digital world, it is crucial not to lose sight of one essential fact: People will always be the most important catalyst
Jake Jorgovan
FEBRUARY 19, 2024
In business and investment, due diligence is the cornerstone of success. It's not just a meticulous process; it's a critical step in making informed decisions. Due diligence consultants play a pivotal role in business transactions, especially in mergers and acquisitions. These consultants offer deep insights and thorough investigations into potential investments, ensuring that all parties have a clear understanding of the deal's intricacies.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Channel Insider
FEBRUARY 22, 2024
In this episode of Channel Insider: Partner POV, host Katie Bavoso sat down with Vandis CEO Andy Segal and CTO Ryan Young to discuss the critical importance of future-proofing and securing network infrastructure — plus, how emerging technologies like private 5G create new opportunities and challenges for hybrid organizations. Listen to the podcast: Watch the video: The importance of a future-proof network infrastructure As companies continue to embrace hybrid work environments and leverage cloud
IBM Business Partners
FEBRUARY 22, 2024
As we see enterprises increasingly face geographic requirements around sovereignty, IBM Cloud® is committed to helping clients navigate beyond the complexity so they can drive true transformation with innovative hybrid cloud technologies. We believe this is particularly important with the rise of generative AI. While AI can undoubtedly offer a competitive edge to organizations that effectively leverage its capabilities, we have seen unique concerns from industry to industry and region to re
Frost & Sullivan
FEBRUARY 23, 2024
One of the main themes at CES 2024 was the comeback of hydrogen and fuel cell powertrains. Hydrogen-powered trucks from Nikola and PACCAR, Bosch Mobility’s plans to debut a hydrogen combustion engine by year end, and Hyundai’s long-term vision of “an entire hydrogen energy ecosystem” spotlighted the transformative potential of hydrogen powertrains for the trucking industry.
Impact
FEBRUARY 23, 2024
Swipe left or swipe right? Just like scrolling through dating profiles, first impressions matter in the world of partnerships. Building a knockout impact.com Marketplace listing can set you apart from the competition and make brands fall head-over-heels. This translates to more collabs (and more revenue, of course). Ready to steal the spotlight? Let’s explore how to build a top-notch profile that leaves brands saying “Wow!
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Channel Insider
FEBRUARY 21, 2024
New data suggests that critical IT skills continue to command intense — and expensive — competition across employers. This is a major opportunity for MSPs… if they can be the employer of choice for these in-demand professionals. Talent’s More Than Money Salary Guide 2024 shows that several core IT skills are becoming unaffordable to many employers. According to the data, salaries have increased by as much as 35% across both cybersecurity and data analytics, and contract rates have increased by b
IBM Business Partners
FEBRUARY 19, 2024
Data monetization empowers organizations to use their data assets and artificial intelligence (AI) capabilities to create tangible economic value. This value exchange system uses data products to enhance business performance, gain a competitive advantage, and address industry challenges in response to market demand. Financial benefits include increased revenue through the creation of adjacent industry business models, accessing new markets to establish more revenue streams, and growing existing
Frost & Sullivan
FEBRUARY 22, 2024
How Are Leading Cloud Providers Catalyzing Innovation in Cloud Security, Infrastructure, Platforms, and Services? In the race towards digital transformation, businesses are increasingly turning to the cloud to foster agility, maximize digital resilience, augment customer service management, and increase productivity. Now, spurred by developments in artificial intelligence (AI), machine learning (ML), quantum computing, and 5G, public cloud providers are poised to hasten the pace of AI adoption a
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