Sat.Apr 03, 2021 - Fri.Apr 09, 2021

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3 Key Success Factors for Corporate-Startup Collaboration

Agorize

Since the introduction of open innovation developed by Chestbrough , many corporations have been adopting open innovation strategies to improve their innovation process efficiency by leveraging external talent.

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Six Things Your Partners Wish You Knew About Content Commerce, According to Buzzfeed and ZMG

Impact

Call it commerce content, shoppable content, or affiliate, the merging of trusted editorial with product recommendations is a formula that works. Especially during the pandemic, digital consumers have been eager for expert help navigating new-normal topics like wiring up a home office or choosing home fitness equipment.

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What Does Partner Success Look Like?

Channel Incentive Best Practices

In the channel, the partnership between vendor, partner and customer is critical. However, everybody has a different idea of what constitutes a successful relationship. What does partner success look like? Each stakeholder will have their own idea of how they define a healthy and profitable partnership, based on their own specific parameters. Understanding and defining what partner success looks like for the different players is something with which vendors continue to struggle.

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How to build a process driven business

Jake Jorgovan

Processes… we all know it’s part of what we need to scale our businesses. You hear people talk about Standard Operating Procedures (SOP’s) all the time. I’m a huge believer in SOP’s and have been using them for a while… yet recently I’ve had some mindset shifts in how I think about processes. In this article, I am going to share the mindset shifts and how I now think about building a process driven business.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Set a Cadence of Communication

Peter Simoons

Tip 7: Set a Cadence of Communication. Did you know that in any orchestra, the most important member is actually the conductor? The individual musicians making up the orchestra may know how to play their piece, but they can’t achieve the unity and harmony required in playing a symphony without the conductor’s guidance. The conductor is the one with the plan of how the symphony should sound, and so they have to direct when and how every note should be played to create the desired unit

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DATA DRIVES DECISIONS

Be Partner Ready

London, 1980’s: My padded shoulders, permed hair and I, worked with leadership teams and marketing managers within multinational companies (Unilever, J&J, Cadbury’s to name a few). Upon arriving in Australia in 1994, I began working with amazing Australian companies through my company Cavill + Co, advising on their CSR & building partnerships for blue chips including Disney Australia, AMP, Mondelez, Vodafone, SEEK and many more.

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Kindling the spark of innovation in partnerships

Stellar Partnerships

There’s a right way and many wrong ways to start a fire. I learned this the hard way when staying at an English country cottage in winter. The quaint old Georgian building had no central heating, and we weren’t going to get hot water unless I could get a fire going. Nothing like the pressure of tired kids and an Aussie husband whose brain malfunctions below a balmy 15C.

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Impact Acquires Affluent to Power Agency Managed Partnership Programs at Scale 

Impact

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem . SANTA BARBARA—April 6, 2021 — Impact, the global leader in partnership automation, today announced the acquisition of Affluent , the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale.

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Are you ready for PRM?

Chaneltivity

Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. With this trend, Partner Relationship Management (PRM) solutions have become more common as companies look for efficient ways to connect with their partners and streamline their processes. But not every company with channel partners benefits from a PRM, so we’ve put together this guide to determine if you’re ready for this next step.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Advanced Recycling Technologies and Collaborative Solutions to Lead the Transition to Circular Economy in Plastics

Frost & Sullivan

Frost & Sullivan shares themes and strategies for lucrative growth prospects presented by circular economy goals. Santa Clara, Calif. – April 6, 2021–Frost & Sullivan’s recent analysis , Convergence and Collaboration to Usher Circular Economy in the Plastics and Composites Industry , finds that leading brand owners and original equipment manufacturers in the industry are adopting strategies to integrate sustainability and circularity into their business activities following mounting pres

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How Top COOs Learn from Themselves First

COO Alliance

The best COOs learn from themselves first. Even so, a lot of people in executive positions (CEO, COO, or other second in command) still do not take the time to learn from their mistakes and failures. Of course, this isn’t true about everyone, but it’s very apparent that it’s still difficult for a lot of high-powered people to look inward and learn after a mistake or failure. .

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7 Things That Cause Nurse Turnover (and 8 Things That Stop It)

ITA Group

7 Things That Cause Nurse Turnover (and 8 Things That Stop It). Nurse turnover has been plaguing the medical industry for decades, and as years pass, the concern remains costly and harmful to hospitals and patients alike: According to the 2020 National Healthcare Retention & RN Staffing Report , each percent change in RN turnover will cost/save the average hospital an additional $306,400/yr.

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Post-COVID: Looking Forward to a Return to Normalcy

The 2112 Group

Channelnomics’ new report shows how the channel is planning for the post-pandemic economy. By Larry Walsh. Life is hardly back to normal a little more than a year after COVID-19 disrupted the global economy and everyday lives. We continue to labor under social restrictions and safety precautions that, while designed to slow the spread of the virus, also inhibit business operations, commerce, and daily living.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Channel Marketing Concierge Services Operational Elements

Mindmatrix

A concierge service is often provided to residents of an apartment building or guests of a hotel, hospital, or other facilities. The concierge arranges specific services and provides assistance to meet residents’ or guests’ needs. B-to-b suppliers seeking to deliver improved demand creation or to scale and support a larger number of partners are often hampered by internal resource challenges or limited field representation.

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How to Inspire Your Employees

COO Alliance

Inspired employees are productive employees and who doesn’t want that? A company filled with inspired employees is a company whose chances of success are way higher, it’s people way happier, and it’s work far greater. So, what does your work environment have to do with inspiring your employees? Real Motivation in the Work Environment. Creating a work environment that your employees love is the first step in inspiring them.

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Why Some Employees Improve Their Creativity and Others Don’t

INSEAD Knowledge

How our beliefs about creativity explain our ability to improve and sustain it over time.

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AI-Based Imaging Analysis Tools and Cloud-Based Deployments to Bolster the Global Digital Pathology Market

Frost & Sullivan

Storage solutions segment to register the highest growth, followed by software solutions and hardware solutions, finds Frost & Sullivan. Santa Clara, Calif. –April 5, 2021–Frost & Sullivan’s recent analysis , AI-Based Image Analysis Tools and Cloud-Based Deployment to Expand the Global Digital Pathology Market , finds that this market is estimated to hit $825.9 million by 2025 from $513.3 million in 2019 at a compound annual growth rate (CAGR) of 8.2%.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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6 Data Cleansing Best Practices for a Healthier Database

TRG Blog

Data cleansing is one of the most important steps in the data preparation process. As companies are increasingly dependent on data to make crucial decisions, inferior data can leads to inefficiency, missed opportunities, or even financial losses. Thus, ensuring a “clean” database is one of the biggest challenge in today's organisations.

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Three Steps to Winning Your First 30 Days on the Job

Impartner

New in town? Welcome to your new role in channels. No doubt you want to make a great first impression. But what if we told you there were steps you can take to achieve more? Better still, what if we said you can begin taking these steps today? You can with this three-step primer.

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Who’s Afraid of the Experience Economy?

INSEAD Knowledge

Great brand experiences drive better business outcomes, during the pandemic and beyond.

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The Time has Come for New Military Posture: A Case Study of UK and Israeli Armed Forces

Frost & Sullivan

First and foremost, it is clear that the UK and Israel stand against relatively different threats. While Israel faces more immediate and territorial threats from enemies beyond its border, the UK deals with adversaries that are not necessarily geographically close, but have superpower military capabilities in varied warfighting domains, such as Russian and Chinese hypersonic missiles.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Why ALTOUR with CenterPoint

CenterPoint Group

Business travel can be complicated – we personalize our service to simplify your journey. Take advantage of our global network to increase your worldwide efficiency. Use our negotiated supplier discounts to reduce your costs. Take advantage of our travel policy consultation and budget management services to impact your bottom-line. Billion dollar leverage with personalized service.

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Ep. 155 – Bunn-O-Matic Executive Vice President, Mark Watson

COO Alliance

Our guest today is Mark Watson, the Executive Vice President for Bunn-O-Matic. . Mark loves challenges, both personal and professional. He would prefer to fail at a huge challenge than succeed at an easy challenge. In his career, he has always chosen to do the hard assignments and big challenges. In his opinion, the hard road is where personal and professional growth are realized.

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Can Managers Who Wear Many Hats Be Trusted?

INSEAD Knowledge

The more diverse your goals are, the greater the temptation to muddy the waters on performance.

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Antibiotic Alternatives Stimulate New Product Development in Global Animal Feed Ingredient Market

Frost & Sullivan

Amino acids dominate the global industry and are expected to generate revenues of $11.5 billion by 2026, says Frost & Sullivan. Santa Clara, Calif. – April 8, 2021 – Frost & Sullivan’s recent analysis finds that the rising demand for high-quality meat products across the globe, especially in developing countries, will facilitate the growth of the global animal feed ingredient market.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Examples of Adding Personalization to Channel Incentive Programs

ITA Group

Examples of Adding Personalization to Channel Incentive Programs. Personalization is one of the ways to make a stellar partner experience inside your program. New research tells us it also happens to be one of the single most important things you can do to increase the amount a partner sells or influences your brand ( check out the research for yourself ).

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Cisco Study Reveals CIO's Top Priorities

Channel Insider

Thousands of chief information officers (CIOs) and IT decision makers across the world recently shared their priorities in a Cisco survey.

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How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%

Crossbeam Blog

You’ve grown your tech ecosystem with love. You’ve seen how your integrations help your customers realize greater value from your platform. And the more integrations your customers adopt, the “stickier” your product becomes.