Always be opening
Stellar Partnerships
MAY 1, 2022
The British businessman James Goldsmith was famous for his many wives and amorous adventures. He once offered this advice after his third marriage, “if you marry your mistress, you create a job vacancy”. When partnerships managers finally get to a yes with a new corporate partner, it’s fair to say you’ve just lost your warmest prospect. An old-style approach to sales is ‘Always be Closing’, which was popularised in the film Glengarry Glen Ross.
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